Creating Content
Turn ideas into structured, optimized content—fast, flexible, and fully in your control.
Frase gives you multiple ways to create high-performing content — whether you prefer deep research and planning or fast, AI-assisted drafting.
No matter which path you choose, Frase connects:
Research
Brief/outline creation
Article drafting
Optimization
Publishing
All in one streamlined workflow.
Looking to optimize existing content? Use Frase to discover data-driven Content Opportunities.
Two Ways to Start
There are two primary starting points in Frase:
Start with Research
Start with New Content Creation
Both lead to the same outcome: a structured brief and a fully optimized article (if needed). The difference is how hands-on you want to be.
Path 1: Research → Brief → Article (Plan-First)
Best for strategic, structured content planning.
Start in the Research tab, where you can perform:
Topic research
Competitor analysis
Gap analysis
SERP analysis
This allows you to deeply understand what’s ranking, what’s missing, and where opportunities exist.
From there, you can:
Create a structured brief
Customize the outline
Generate the full article when ready
This approach works well when you’re thinking strategically, building multiple pieces at once, or prefer more control of content structure and direction.
Path 2: New Article → Automated Research (Fast & Guided)
Best for speed and AI-assisted workflows. Instead of starting with research, click Create New Article.
Frase will:
Research the topic in the background
Analyze the SERP
Decode search intent
Research keywords
Identify audience questions
Surface content opportunities
Show keyword performance insights
You’ll see this research as it happens, and it will automatically inform your brief and outline.
Both approaches use the same underlying tools. The difference is simply when decisions are made.
How Writing New Content Works
Every article in Frase is grounded in a brief—whether you build it deliberately or let Frase generate it for you.
The brief:
Shapes the outline and structure
Sets the direction for keywords and topics
Acts as the handoff between research and writing
Once that foundation is in place, Frase turns it into a complete article that you can edit, refine, and optimize. You can also write the article yourself if you prefer.
Available Content Types
Frase supports multiple content types. Your selection mainly determines the structure Frase builds for you.
Guides
Best for: in-depth, educational content Format: step-by-step structure Typical length: 2,000–5,000 words
Pillar pages
Best for: comprehensive topic overviews, long-term organic growth Typical length: 2,000–5,000+ words
Product announcements
Best for: feature launches, product updates, news, release notes Typical length: 600–1,200 words
Service pages
Best for: offerings & benefits, driving conversions, supporting sales Typical length: 800–2,000 words
1. Create the Brief
To start, you’ll:
Enter your target query or topic
Adjust Smart Context settings
Apply Brand Voice and Content Governance/ Brand DNA (via the brain icon)
Choose language, target market, and word count
Add optional inputs like:
Source preferences
Unique angles
Key differentiators
Smart Context adapts based on your content type and experience level.
2. Customize Outline & Choose Writing Mode
Frase supports three writing modes:
AI Writes All
Frase generates the full article
Speed and scale
You Write All
Only the outline is generated; you write everything
Full creative control
Section-by-Section
You choose which sections AI writes
Collaborative workflows
When revising your outline, you can:
Rearrange headers (H1, H2, H3, H4)
Research additional auto-suggested headers
Expand sections with additional key points
Configure advanced settings like persona, target audience, and topic guardrails
Which Path Should You Choose?
Use this table to decide where to start:
Build a long-term content strategy
Research Tab
Deep insights before drafting
Create a pillar page or large initiative
Research Tab
Full structural control
Quickly generate a blog post
New Article
AI handles research automatically
Optimize existing content
Import URL / Doc
Data-driven improvement
Follow an existing brief
Import Brief
Maintain structure consistency
Write everything yourself
Any Path + “You Write All” Mode
Full editorial ownership
Scale content production
New Article + AI Writes All
Fastest end-to-end flow
There’s no wrong choice — just different levels of automation and control.
Importing or Optimizing Existing Content
Frase also supports existing content workflows. You can:
Optimize Existing Content
Import content from:
A live URL
Google Docs
Notion
Copy and paste
Frase analyzes it and builds optimization recommendations.
Import an Existing Brief
Upload or extract structure from:
PDF
Google Docs
URL
Frase pulls the outline and generates content from that structure.
Editing, Optimizing, and Publishing Content
If you're writing your own article without AI, we recommend using the Writing Guide panel in the Editor to ensure your content is optimized and comprehensive.
After an article is drafted or imported, Frase helps you turn it into a finished asset.
Optimize for SEO and GEO
Apply AI Improvement suggestions
Compare your content against competitors
Strengthen coverage, structure, and clarity where it matters most
Want content to sound like you? Click the brain icon during content setup to apply your Content Governance / Brand DNA settings to every draft—automatically.
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