Content Creation
Turn ideas into structured, optimized content—fast, flexible, and fully in your control.
Frase is built to help you write content that performs. Whether you want to guide every decision yourself or let AI move things along for you, content creation in Frase adapts to how you like to work.
You can start with deep research and careful planning—or jump straight into writing and let Frase handle the analysis in the background.
Looking to optimize existing content? Use Frase to discover data-driven Content Opportunities.
Two Ways to Create Content
There’s no “right” path here—just different ways to get great results.
Plan-first
You research topics, shape one or more briefs, and then generate full articles when everything looks right. It’s ideal for content programs, campaigns, or when structure really matters.
This approach works well when you’re thinking strategically or building multiple pieces at once.
Jump-in-and-write
This approach is all about speed.
Start with a simple prompt like “Write about X.” Frase automatically researches the topic, builds the brief, and prepares the article in one flow. You review and adjust along the way.
Both approaches use the same underlying tools. The difference is simply when decisions are made.
How Writing Happens in Frase
Every article in Frase is grounded in a brief—whether you build it deliberately or let Frase generate it for you.
The brief:
Shapes the outline and structure
Sets the direction for keywords and topics
Acts as the handoff between research and writing
Once that foundation is in place, Frase turns it into a complete article that you can edit, refine, and optimize.
Editing, Optimizing, and Publishing
After the draft is generated, Frase helps you turn it into a finished asset.
Optimize for SEO and GEO
Apply AI Improvement suggestions
Compare your content against competitors
Strengthen coverage, structure, and clarity where it matters most
Available Content Types
Frase supports multiple content types. Your selection mainly determines the structure Frase builds for you.
Guides
Best for: in-depth, educational content Format: step-by-step structure Typical length: 2,000–5,000 words
Pillar pages
Best for: comprehensive topic overviews, long-term organic growth Typical length: 2,000–5,000+ words
Product announcements
Best for: feature launches, product updates, news, release notes Typical length: 600–1,200 words
Service pages
Best for: offerings & benefits, driving conversions, supporting sales Typical length: 800–2,000 words
Want content to sound like you? If you want Frase to follow your brand voice, terminology, and writing rules, Content Governance lets you apply those guidelines to every draft—automatically.
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