Content Creation
Turn research into publish-ready content with briefs, articles, optimization, and publishing
Content Creation is where your research turns into actual articles in Frase. It’s designed to take you from an idea to a finished piece of content through a clear workflow—while keeping you in control through the brief.
Overview
Frase Content Creation follows a complete end-to-end flow:
The Complete Flow: Research → Brief → Article → Optimize → Publish
You can follow this flow in two ways:
Strategic path: Research first → plan multiple briefs → generate articles
Fast-tracked path: “Write about X” → auto-research → brief → article (all in one go)
Important: The brief is your control point. Reviewing and adjusting it before generating an article is what determines final article quality.
Content Creation Process
1. Create a Content Brief
A Content Brief is the planning layer before you generate the full article.
What it does
Creates your article outline based on research
Sets target keywords and word count
Controls your article's header structure
What you do
Decide which keywords, SERP sources, and Questions to include
Review and edit the outline before writing or generating the full article
2. Generate the Full Article
Once your brief is approved, Frase turns it into a complete article.
What it does
Generates a full article from your research-backed brief
Uses your target keywords and your chosen structure
3. Edit, Optimize, and Publish
After the article is generated, you move into improvement and publishing.
Edit & rewrite
Make direct edits and add any needed interlinking
Use AI Rewrite to manually refine copy (example: “make this more conversational”)
Optimize
Apply AI Improvement recommendations to enhance SEO and GEO
Frase analyzes competitors and suggests specific improvements
Publish
Publish directly to WordPress, Webflow, Sanity, or Frase CMS
Repurpose
Turn the article into:
Twitter / X threads
LinkedIn carousel posts
Instagram carousel posts
Email newsletters
Available Content Types
Frase supports multiple content types, and the type you choose impacts the outline structure Frase generates.
Important: Generating any of the following content types uses an article credit.
Blog Posts
What it is
Standard articles for SEO and thought leadership
Best for
Tutorials
Guides
Industry insights
Typical length
1,500–3,000 words
Landing Pages
What it is
Conversion-focused pages for products or services
Includes
Benefits
Features
Calls-to-action (CTAs)
Typical length
800–1,500 words
Product Pages
What it is
Detailed product descriptions and comparisons
Focus
Features
Benefits
Specs
Typical length
500–1,200 words
Guides
What it is
Comprehensive how-to and educational content
Format
Step-by-step structure with detailed sections
Typical length
2,000–5,000 words
Comparisons
What it is
Head-to-head comparisons for products or services
Format
Tables
Pros/cons
Recommendations
Typical length
1,500–2,500 words
How to Create Each Content Type
The steps are the same across content types—your selection mainly changes the structure of the outline.
Create Brief → Choose content type + target keywords
Auto-outline → Frase builds structure based on the type and SERP analysis
Review & edit outline to match your needs
Generate → Full article written to your specifications
Summary
Frase's content creation takes you from research to a publishable asset through a structured workflow: Research → Brief → Article → Optimize → Publish. Whether you take the Strategic path (research-first) or Fast-tracked path (“Write about X”), your best results come from treating the brief as the control point—review it carefully, then generate, optimize, and publish (or repurpose) from there.
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