Understand Content Scores

See how Frase evaluates and helps optimize your content for search and AI discovery

Content Scores in Frase show you how well your content is optimized compared to what’s already winning.

Each score reflects a different dimension of visibility, across traditional search engines and AI-powered search experiences, and comes with clear guidance on what to improve next. Think of these scores as a compass—not a report card!

The Big Idea

Frase analyzes your content in real time against top-ranking competitors and translates that comparison into scores you can act on.

All scores:

• Run on a 0–100 scale

• Update as you edit

• Use clear visual signals:

  • Red: Needs work

  • Yellow: Good

  • Green: Strong

• Come with specific, actionable suggestions

You’re not optimizing in a vacuum—you’re optimizing to win relative to what already ranks.

SEO Score

What it’s about: Traditional search visibility.

The SEO Score measures how well your content aligns with on-page SEO best practices and keyword usage compared to top results.

How to improve it

• Refine keyword placement (especially in headings)

• Clean up heading hierarchy

• Expand thin sections

• Strengthen internal and external linking

A score in the 70–85+ range is generally solid.

Tip: SEO isn’t about stuffing keywords anymore. It’s about coverage. If competitors consistently mention something you don’t, Google notices.

GEO Score (Generative Engine Optimization)

What it’s about: Visibility in AI-powered search and citations.

The GEO Score measures how easily AI systems—like ChatGPT, Claude, Perplexity, and Google’s AI Overviews—can extract, understand, and reference your content.

In other words: Will AI trust this enough to use it?

What GEO evaluates

• Direct answer potential: Can AI pull clear, concise answers?

• Citation worthiness: Is the information authoritative and quotable?

• Structured information: Are facts, stats, and definitions easy to parse?

• Question coverage: Does the content answer real AI-style prompts?

Why GEO matters (a lot)

• Over 50% of searches now surface AI-generated answers

• Zero-click results mean visibility matters even without traffic

• AI assistants pull from GEO-friendly content

• This is how you future-proof your content strategy

If SEO helps people find you, GEO helps AI choose you.

How to improve it

• Add clear definitions and explanations

• Include concrete stats and data points

• Answer questions explicitly (don’t imply)

• Use structured formats like lists, tables, & FAQs

• Cite authoritative, trustworthy sources

How to Use Content Scores (without overthinking it)

1

View your scores

Scores appear in the top-right corner of the editor while you write.

2

Drill into suggestions

Click any score to see exactly what’s helping—or hurting—it.

3

Optimize intentionally

Use Frase’s optimization suggestions to:

• Apply improvements with one click

• Or make manual edits where it makes sense

4

Prioritize smartly

• Don’t chase perfect 100s

• Focus on beating competitor averages

• Improve the score that lags the most first

Scores are feedback, not goals. Use them to make better decisions—not to micromanage every sentence.