Understand Content Scores

See how Frase evaluates and helps optimize your content for search and AI discovery

Content Scores in Frase help you understand how well your content is optimized compared to top-ranking competitors—across both traditional search engines and AI-powered search experiences. Each score focuses on a specific dimension of content quality and visibility, with clear, actionable guidance on how to improve.

Score Overview

Frase uses three content-focused scores, each measured on a 0–100 scale:

• SEO Score – Keyword optimization and on-page SEO factors

• EEAT Score – Expertise, Experience, Authoritativeness, and Trust

• GEO Score (Generative Engine Optimization) – How well your content is optimized for AI search engines and LLM citations

All scores:

• Are calculated using real-time analysis against top-ranking competitor content

• Use color-coded indicators:

  • Red – Needs work

  • Yellow – Good

  • Green – Excellent

• Include specific, actionable suggestions to guide optimization

SEO Score

What It Measures

The SEO Score evaluates how well your content is optimized for traditional search engines through keyword usage and on-page structure.

A score in the 70–85+ range is generally considered good.

What Affects the SEO Score

• Target keyword usage and placement

• Heading structure (H1, H2, H3)

• Content length and depth

• Internal and external links

How to Improve

• Refine keyword placement and usage

• Improve heading hierarchy

• Expand content depth where appropriate

• Add or improve internal and external links

EEAT Score

What It Measures

The EEAT Score reflects Google’s quality signals around Expertise, Experience, Authoritativeness, and Trust.

A score in the 75–90+ range is typically strong.

What Affects the EEAT Score

• Author expertise signals

• Content depth and factual accuracy

• Credible sources and citations

• User experience factors

How to Improve

• Strengthen expertise and experience signals

• Improve accuracy and completeness

• Add credible sources and citations

• Enhance overall user experience

GEO Score

What It Measures

The GEO Score evaluates how well your content is optimized for AI-powered search engines and large language models, such as ChatGPT, Claude, Perplexity, and Google’s AI Overviews.

It focuses on how easily AI systems can extract, understand, and cite information from your content.

What GEO Score Measures

• Direct answer potential Can AI easily extract clear facts and answers?

• Citation worthiness Is the information authoritative and quotable?

• Structured information Are facts, stats, and definitions clearly organized?

• Question coverage Does the content answer common AI-style prompts about the topic?

Why GEO Score Matters

• 50%+ of searches now return AI-powered answers

• Zero-click results mean users often get answers without visiting websites

• Voice search pulls answers from GEO-optimized content

• Future-proofing your content as AI search adoption continues to grow

Optimizing for GEO helps ensure your content remains visible even when users don’t click through to websites.

How to Improve GEO Score

• Add clear definitions and explanations

• Include specific statistics and data points

• Answer direct questions explicitly in your content

• Use structured formats like:

  • Lists

  • Tables

  • FAQs

• Cite authoritative and trustworthy sources

How Frase Calculates Scores

Frase analyzes your content in real time by comparing it against top-ranking competitor content. Scores reflect current expectations across both traditional search engines and AI-driven discovery platforms.

Higher scores indicate stronger optimization relative to what is already performing well.

How to Use Content Scores in Frase

View Your Scores

• All three scores (SEO, EEAT, GEO) appear in the top-right corner of the content editor

Get Specific Suggestions

• Click any score to see detailed, score-specific recommendations

Use the Optimization Tool

• AI analyzes competitors and suggests exact improvements

Apply Changes

• Apply suggestions with one-click improvements or make manual edits

Best Practices

• Don’t chase perfect 100s

• Focus on outperforming your direct competitors’ average scores

• Treat scores as guidance, not rigid targets

• Prioritize improving the score that lags most behind competitors

Summary

Frase Content Scores give you a competitive, modern view of content optimization across SEO, EEAT, and Generative Engine Optimization (GEO). By optimizing not just for rankings, but also for AI citation and direct answers, you can create content that performs today—and stays discoverable as search continues to evolve.