Fast Track
A fast, no-nonsense guide to improving site health, optimizing content, and tracking AI visibility
Frase is built to help you answer three critical questions—fast:
What’s hurting my site?
Where is my biggest opportunity?
How do I fix it with confidence?
Instead of guessing what to update or create next, Frase connects site audits, real performance data, AI visibility signals, and content execution into one workflow—so every improvement is strategic.
Tip: To ramp up fast, check out more video tutorials in our Youtube Crash Course.
Audit, Opportunities & AI Visibility
Before creating anything new, start with what already exists.
1. Site Health Audit
Site Health Audits help you see what’s holding your site back—and what to fix first.
Audits surface:
Technical issues
Content quality gaps
Structural weaknesses
Internal linking gaps
Ranking opportunities
Issues are prioritized by impact, so you’re not overwhelmed. You focus on the fixes most likely to move rankings and traffic.
2. Google Search Console & Content Opportunities
When you run a site audit and integrate Google Search Console, you plug into Frase's strategic content opportunities and performance monitoring.
Frase identifies high-leverage optimization opportunities, including:
Pages ranking positions 3–10 that could move into the top 3
Content losing traffic or slipping in rankings
Under-optimized pages with strong impressions
Keyword gaps compared to competitors
Emerging queries you already partially rank for
Instead of guessing what to update, you see:
What page to improve
Why it’s an opportunity
What specific signals to address
This is where most fast wins live.
3. AI Visibility Tracking
Search behavior is evolving. SEO rankings alone are no longer the full picture.
AI Visibility Tracking helps you understand:
How your content appears in AI-generated responses
Which prompts surface your brand
Where you’re missing AI visibility
How extractable and trustworthy your content is
Combined with your GEO Score (Generative Engine Optimization), you can:
Improve structured answers
Clarify definitions
Strengthen authority signals
Increase citation likelihood
This ensures your content performs not just in traditional search—but in AI-driven discovery systems.
Frase's Workflow for New Content
Everything in Frase connects research, creation, optimization, and publishing into one workflow—so content starts aligned and ships faster.
Frase is built around a simple, strategy-first flow:
You can move through it deliberately—or skip steps and let Frase handle the strategy in the background. Either way, you end up with content that’s grounded in what actually works.
1: Decide What to Create (or Let Frase Decide)
Research in Frase helps you avoid guesswork before you write. there are four ways to research in Frase, and each type answers a different strategic question:
Topic Research → Is there demand here?
Competitor Analysis → What’s already working?
Gap Analysis → What am I missing?
SERP Analysis → What do winning results look like?
Short on time? You can skip manual research and jump straight into writing—Frase will run this analysis automatically.
2: Create Content Your Way
There’s no single “right” way to write content in Frase.
Plan-first Deep research topics, shape one or more briefs, then generate articles once everything looks right. Best for campaigns, content programs, or when structure matters.
Jump-in-and-write Start with a simple prompt like:
“Write about X.”
Frase researches the topic behind the scenes, builds the brief (including SERP competitor analysis and keyword research), and prepares the article in one flow. You review and refine as you go.
Same tools. Same outcome. Different pacing.
3: Write, Improve, and Ship
Before you write a single sentence, everything flows through the brief.
The brief is the bridge between strategy and execution. It’s where Frase turns research into direction, so your article starts aligned instead of drifting halfway through.
The brief:
Shapes the structure and outline from SERP source headers
Sets direction for key topics and keywords using real data
Defines the intent of the article before writing begins
Whether you edited it intentionally or let Frase generate it for you, a quick review of the brief is the highest-leverage moment in the workflow. Get this right, and everything that follows gets easier.
From there, content creation becomes a smooth progression.
Write with confidence
Choose whether Frase, your team, or a combination writes the article
Draft directly in the document
Add examples, internal links, or supporting context
Use AI Rewrite to quickly adjust tone, clarity, or phrasing (for example, “make this more conversational”)
Improve with real-time signals
Use Content Scores to take your content to the next level.
SEO Score shows how your content compares to top-ranking pages in traditional search
GEO Score shows how easy it is for AI systems to extract, trust, and cite your content
Scores update as you write. Don’t chase perfection—think of them as a compass, not a report card.
Go live without friction
Choose whether to push as draft or live—Frase doesn’t assume for you
Skip copy-paste and formatting cleanup entirely
Once your article is live, you can extend its value by repurposing it into social posts or other content—directly in Frase.
Shortcut Everything With the Frase Agent
If you only remember one thing, remember this:
You can do almost everything in Frase by talking to the Agent.
The Frase Agent is your built-in AI assistant for SEO work.
Just describe your goal:
“What should I create next?”
“Audit my site and tell me what to fix first.”
“Create a brief and write an article optimized for AI visibility.”
The Agent can handle research, strategy, creation, optimization, and even publishing—end to end.
Next steps
Now that you have the basics down, jump into Frase and learn as you go, or continue exploring the Crash Course to boost your knowledge and confidence.
Need help? Contact us anytime at [email protected]. If you are a migrated Legacy Frase user, you can reach us at [email protected].
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