> For the complete documentation index, see [llms.txt](https://docs.frase.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.frase.io/get-started/fasttrack.md). # Product Overview {% embed url="" %} ### The Big Picture Frase is organized around a loop. Instead of a pile of separate tools, Frase runs a single, repeatable cycle — **Listen → Create → Publish → Monitor → Fix** — and every feature in the product lives in that flow. Frase listens for what your audience is asking, creates the content, publishes it, watches how it performs on Google and in AI answers, and fixes it when it slips. Each page you publish sharpens the next one — so the loop compounds instead of resetting. ### The Loop, Stage by Stage
Listen — Frase Answers [Frase Answers](https://docs.frase.io/feature-reference/frase-answers) captures the real questions your visitors ask on your own site, so your roadmap starts from first-party demand instead of guesswork. These questions tell Frase what's worth creating next and feed straight into the Create stage.
Create — Research, Content, Opportunities Found in the *Create* section of the sidebar. [Research](https://docs.frase.io/feature-reference/deep-research) analyzes the SERP and your competitors, [Opportunities](https://docs.frase.io/feature-reference/content-opportunities) surfaces what to work on, and the editor takes you to a publish-ready draft — text and images — with real-time SEO and GEO scoring to optimize new and existing content.
Publish — Your CMS or Frase CMS One click sends the finished article live to [WordPress](https://docs.frase.io/integrations/cms-publishing/wordpress), [Webflow](https://docs.frase.io/integrations/cms-publishing/webflow), [Sanity](https://docs.frase.io/integrations/cms-publishing/sanity), [Wix](https://docs.frase.io/integrations/cms-publishing/wix), or [Frase CMS](https://docs.frase.io/integrations/cms-publishing/frase-cms) — no copy-pasting, no reformatting.
Monitor — SEO Analytics & AI Visibility Found in the *Analyze* section. [SEO Analytics](https://docs.frase.io/feature-reference/seo-analytics) tracks your Google rankings, and [AI Visibility](https://docs.frase.io/core-workflows/ai-visibility-and-geo#ai-visibility-tracking) tracks where you get cited across ChatGPT, Perplexity, Gemini, and Google AI — with an alert the day your share of voice moves.
Fix — Content Guard Found in the *Site* section. [Content Guard](https://docs.frase.io/core-workflows/publish-and-protect-with-content-guard) watches your live pages, catches a drop in rank or traffic, drafts the revision, and waits for your approval before republishing. And the loop continues.
### Your Workspace at a Glance {% hint style="success" %} **The site selector** in the top left lets you switch between connected domains. If you manage multiple sites, this is how you context-switch between them. {% endhint %} Frase's navigation is one sidebar, organized around the content loop. **Home** and **Projects** stay pinned at the top; everything else is grouped by what you're doing:
* **Create** — Research, Content, and your Content Projects. Where you spend most of your time making and improving content. * **Optimize** — Audit, Site Health, Issues, and Content Guard. Your site health and monitoring hub. * **Monitor** — SEO Analytics and AI Visibility. Where you track Google rankings and where you get cited across ChatGPT, Perplexity, Gemini, and Google AI. * **Publish** — Frase CMS and your Frase-hosted pages, including theming, style, and layout. * **Answers** — Everything for the Frase Answers agent widget: playground, knowledge, setup, chat style, embedding, and activity. * **Automate** — Agent and MCP-driven workflows that run on your behalf. {% hint style="warning" %} Looking for **Clusters**? It's now a lens inside **Opportunities** instead of its own menu item. {% endhint %} ### The Three Ways People Use Frase Most users fall into one of three modes — and you'll probably use all three at different times. **"I want to create something new."** Start with **Create** > *Research* or *Content*. Frase analyzes the SERP competition, builds a brief, and gets you to a publish-ready draft faster than doing it manually. If you prefer Frase to only handle the research and brief, choose our "Write Yourself" writing mode. **"I want to fix what I already have."** Start with **Create** > *Opportunities*, **Optimize** > Site Health, or **Analyze** > SEO Analytics. These tell you what's underperforming and why — and feed directly into the optimization workflow. **"I want to know where I stand."** Start with **Analyze** > AI Visibility or SEO Analytics, or your Dashboard. These give you the signal layer: where your brand shows up, what's working, and what's at risk. ### The Frase Agent The Agent is available throughout the product via the chat interface. It's not a help bot — it's an operational assistant that can run workflows on your behalf to scale fast without the learning curve of using a new software. You can ask it things like: * *"What should I create next?"* * *"Run an audit and tell me what to fix first."* * *"Write an article optimized for AI visibility on this topic."* * *"What's my brand's AI visibility score and how do I improve it?"* {% hint style="success" %} The Agent knows your site, your content, and how the product works. When you're not sure what to do next, start there. {% endhint %} ### What to Do First 1. [**Connect your site and brand**](https://docs.frase.io/get-started/connect-your-site-and-brand) — Add your domain in the top left, let Frase crawl it, and review your [Brand Hub ](/feature-reference/brand-hub.md)profile. 2. [**Connect Google Search Console**](https://docs.frase.io/integrations/connectors/google-search-console) and [Google Analytics](https://docs.frase.io/integrations/connectors/google-analytics-4) — Add your GSC account in the [SEO Analytics](https://docs.frase.io/feature-reference/seo-analytics) section of the sidebar and unlock Content Opportunities and [Content Guard](https://docs.frase.io/core-workflows/publish-and-protect#protecting-your-content-with-content-guard). Add GA4 to monitor AI referral traffic in [AI Visibility.](/core-workflows/ai-visibility-and-geo.md) 3. [**Run your first audit** ](https://docs.frase.io/core-workflows/audit-my-site)— Get a baseline picture of your site's health before doing anything else. 4. [**Set up Frase Answers**](/feature-reference/frase-answers.md) [ ](https://docs.frase.io/core-workflows/audit-my-site)— This will bring in live content gaps so you can build around real demand. 5. [**Explore your Opportunities**](https://docs.frase.io/feature-reference/content-opportunities) — Once your data is connected, Frase will start surfacing what to work on first. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.frase.io/get-started/fasttrack.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.