# Product Overview

{% embed url="<https://youtu.be/yuU1GZ2MvDc>" %}

### The Big Picture

Frase is organized around a content lifecycle: research, create, optimize, publish, and track. Every feature in the product lives somewhere in that flow. Once that mental model clicks, navigating Frase gets a lot easier.

Here's a quick map of the product and what each area is for.

### Your Workspace at a Glance

**The left sidebar** is your main navigation. It's divided into four sections:

* **Create** — [Research](https://docs.frase.io/feature-reference/deep-research), Content, and [Opportunities](https://docs.frase.io/feature-reference/content-opportunities). This is where you spend most of your time making and improving content.
* **Site** — [Audits](https://docs.frase.io/core-workflows/audit-my-site), Health, Issues, and Content Guard. This is your site health and monitoring hub.
* **Analyze** — [SEO Analytics](https://docs.frase.io/feature-reference/seo-analytics), [AI Visibility](https://docs.frase.io/core-workflows/ai-visibility-and-geo#ai-visibility-tracking), and Competitive Analysis. This is where you read signals and make decisions.
* [**Brand Hub**](https://docs.frase.io/feature-reference/brand-hub) — Your brand profile, competitors, assets, and content governance settings. Think of this as your foundation layer.

**The green "+ New Article" button** is your fastest path to creating content. Click it and Frase starts researching your topic automatically while you fill in the basics.&#x20;

If you'd like more control over the outline and article inputs, start with "**Research"** on the left sidebar.&#x20;

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**The site selector** in the top left lets you switch between connected domains. If you manage multiple sites, this is how you context-switch between them.
{% endhint %}

### The Three Ways People Use Frase

Most users fall into one of three modes — and you'll probably use all three at different times.

**"I want to create something new."** Start with the **Research** tab or the **+ New Article** button. Frase analyzes the SERP competition, builds a brief, and gets you to a publish-ready draft faster than doing it manually. If you prefer Frase to only handle the research and brief, choose our "Write Yourself" writing mode.

**"I want to fix what I already have."** Start with Opportunities, Site Health, or SEO Analytics. These tell you what's underperforming and why — and feed directly into the optimization workflow.

**"I want to know where I stand."** Start with AI Visibility, SEO Analytics, or your Dashboard. These give you the signal layer: where your brand shows up, what's working, and what's at risk.

### The Frase Agent

The Agent is available throughout the product via the chat interface. It's not a help bot — it's an operational assistant that can run workflows on your behalf.

You can ask it things like:

* *"What should I create next?"*
* *"Run an audit and tell me what to fix first."*
* *"Write an article optimized for AI visibility on this topic."*
* *"What's my brand's AI visibility score and how do I improve it?"*

{% hint style="success" %}
The Agent knows your site, your content, and how the product works. When you're not sure what to do next, start there.
{% endhint %}

### What to Do First

If you just signed up, here's the recommended order:

1. [**Connect your site and brand**](https://docs.frase.io/get-started/connect-your-site-and-brand) — Add your domain in the top left, let Frase crawl it, and review your Brand Hub profile.&#x20;
2. [**Connect Google Search Console**](https://docs.frase.io/integrations/connectors/google-search-console) — Add your GSC account in the [SEO Analytics](https://docs.frase.io/feature-reference/seo-analytics) section of the sidebar and unlock Content Opportunities and [Content Guard](https://docs.frase.io/core-workflows/publish-and-protect#protecting-your-content-with-content-guard).&#x20;
3. [**Run your first audit** ](https://docs.frase.io/core-workflows/audit-my-site)— Get a baseline picture of your site's health before doing anything else. → *See: Audit My Site*
4. [**Explore your Opportunities**](https://docs.frase.io/feature-reference/content-opportunities) — Once your data is connected, Frase will start surfacing what to work on first.


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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.frase.io/get-started/fasttrack.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.