> For the complete documentation index, see [llms.txt](https://docs.frase.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.frase.io/get-started/fasttrack.md). # Product Overview {% embed url="" %} ### The Big Picture Frase is organized around a loop. Instead of a pile of separate tools, Frase runs a single, repeatable cycle — **Listen → Create → Publish → Monitor → Fix** — and every feature in the product lives in that flow. Frase listens for what your audience is asking, creates the content, publishes it, watches how it performs on Google and in AI answers, and fixes it when it slips. Each page you publish sharpens the next one — so the loop compounds instead of resetting. ### The Loop, Stage by Stage
Listen — Frase Answers [Frase Answers](https://docs.frase.io/feature-reference/frase-answers) captures the real questions your visitors ask on your own site, so your roadmap starts from first-party demand instead of guesswork. These questions tell Frase what's worth creating next and feed straight into the Create stage.
Create — Research, Content, Opportunities Found in the *Create* section of the sidebar. [Research](https://docs.frase.io/feature-reference/deep-research) analyzes the SERP and your competitors, [Opportunities](https://docs.frase.io/feature-reference/content-opportunities) surfaces what to work on, and the editor takes you to a publish-ready draft — text and images — with real-time SEO and GEO scoring to optimize new and existing content.
Publish — Your CMS or Frase CMS One click sends the finished article live to [WordPress](https://docs.frase.io/integrations/cms-publishing/wordpress), [Webflow](https://docs.frase.io/integrations/cms-publishing/webflow), [Sanity](https://docs.frase.io/integrations/cms-publishing/sanity), [Wix](https://docs.frase.io/integrations/cms-publishing/wix), or [Frase CMS](https://docs.frase.io/integrations/cms-publishing/frase-cms) — no copy-pasting, no reformatting.
Monitor — SEO Analytics & AI Visibility Found in the *Analyze* section. [SEO Analytics](https://docs.frase.io/feature-reference/seo-analytics) tracks your Google rankings, and [AI Visibility](https://docs.frase.io/core-workflows/ai-visibility-and-geo#ai-visibility-tracking) tracks where you get cited across ChatGPT, Perplexity, Gemini, and Google AI — with an alert the day your share of voice moves.
Fix — Content Guard Found in the *Site* section. [Content Guard](https://docs.frase.io/core-workflows/publish-and-protect-with-content-guard) watches your live pages, catches a drop in rank or traffic, drafts the revision, and waits for your approval before republishing. And the loop continues.
### Your Workspace at a Glance The left sidebar is your main navigation, and it follows the loop. It's divided into four sections: * **Create** — [Research](https://docs.frase.io/feature-reference/deep-research), Content, and [Opportunities](https://docs.frase.io/feature-reference/content-opportunities). This is where you spend most of your time making and improving content (the Create and Publish stage). * **Site** — Audits, Health, Issues, and Content Guard. Your site health and monitoring hub (the Fix stage). * **Analyze** — [SEO Analytics](https://docs.frase.io/feature-reference/seo-analytics), [AI Visibility](https://docs.frase.io/core-workflows/ai-visibility-and-geo#ai-visibility-tracking), and Competitive Analysis. Where you read signals and make decisions (the Monitor stage). * [**Brand Hub**](https://docs.frase.io/feature-reference/brand-hub) — Your brand profile, competitors, assets, and content governance. Think of this as the foundation layer — the context Frase carries into every stage of the loop, so you explain who you are once and never again. **The green "+ New Article" button** is your fastest path to creating content. Click it and Frase starts researching your topic automatically while you fill in the basics. If you'd like more control over the outline and article inputs, start with ***Research*** on the left sidebar. {% hint style="success" %} **The site selector** in the top left lets you switch between connected domains. If you manage multiple sites, this is how you context-switch between them. {% endhint %} ### The Three Ways People Use Frase Most users fall into one of three modes — and you'll probably use all three at different times. Each one is really just a different entry point into the same loop. **"I want to create something new."** Start with [Frase Answers](https://docs.frase.io/feature-reference/frase-answers) to see what your audience is actually asking, then the *Research* tab or the *+ New Article* button. Frase analyzes the SERP competition, builds a brief, and gets you to a publish-ready draft faster than doing it by hand. Prefer to write it yourself? Choose the "Write Yourself" mode and Frase handles only the research and brief. **"I want to fix what I already have."** Start with Opportunities, Site Health, or Content Guard. These tell you what's underperforming and why — and feed directly into the optimization workflow. **"I want to know where I stand."** Start with AI Visibility, SEO Analytics, or your Dashboard. These give you the signal layer: where your brand shows up, what's working, and what's at risk. ### The Frase Agent The Agent is available throughout the product via the chat interface. It's not a help bot — it's an operational assistant that can run workflows on your behalf. You can ask it things like: * *"What should I create next?"* * *"Run an audit and tell me what to fix first."* * *"Write an article optimized for AI visibility on this topic."* * *"What's my brand's AI visibility score and how do I improve it?"* {% hint style="success" %} The Agent knows your site, your content, and how the product works. When you're not sure what to do next, start there. {% endhint %} ### What to Do First If you just signed up, here's the recommended order: 1. [**Connect your site and brand**](https://docs.frase.io/get-started/connect-your-site-and-brand) — Add your domain in the top left, let Frase crawl it, and review your Brand Hub profile. 2. [**Connect Google Search Console**](https://docs.frase.io/integrations/connectors/google-search-console) — Add your GSC account in the [SEO Analytics](https://docs.frase.io/feature-reference/seo-analytics) section of the sidebar and unlock Content Opportunities and [Content Guard](https://docs.frase.io/core-workflows/publish-and-protect#protecting-your-content-with-content-guard). 3. [**Run your first audit** ](https://docs.frase.io/core-workflows/audit-my-site)— Get a baseline picture of your site's health before doing anything else. 4. [**Explore your Opportunities**](https://docs.frase.io/feature-reference/content-opportunities) — Once your data is connected, Frase will start surfacing what to work on first. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.frase.io/get-started/fasttrack.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.