Fast Track
A fast, no-nonsense guide to planning, creating, and shipping content that performs.
Frase is built to help you answer three questions—quickly:
What should I create?
Why will it work?
How do I execute without overthinking it?
Everything in Frase connects research, creation, optimization, and publishing into one workflow—so content starts aligned and ships faster.
The Frase workflow (at a glance)
Frase is built around a simple, strategy-first flow:
You can move through it deliberately—or skip steps and let Frase handle the strategy in the background. Either way, you end up with content that’s grounded in what actually works.
Step 1: Decide What to Create (or Let Frase Decide)
Research in Frase helps you avoid guesswork before you write. there are four ways to research in Frase, and each type answers a different strategic question:
Topic Research → Is there demand here?
Competitor Analysis → What’s already working?
Gap Analysis → What am I missing?
SERP Analysis → What do winning results look like?
Short on time? You can skip manual research and jump straight into writing—Frase will run this analysis automatically.
Step 2: Create Content Your Way
There’s no single “right” way to write in Frase.
Two approaches
Plan-first Research topics, shape one or more briefs, then generate articles once everything looks right. Best for campaigns, content programs, or when structure matters.
Jump-in-and-write Start with a simple prompt like:
“Write about X.”
Frase researches the topic, builds the brief, and prepares the article in one flow. You review and refine as you go.
Same tools. Same outcome. Different pacing.
Step 3: Write, Improve, and Ship
Before you write a single sentence, everything flows through the brief.
The brief is the bridge between strategy and execution. It’s where Frase turns research into direction, so your article starts aligned instead of drifting halfway through.
The brief:
Shapes the structure and outline
Sets direction for key topics and keywords
Defines the intent of the article before writing begins
Whether you edited it intentionally or let Frase generate it for you, a quick review of the brief is the highest-leverage moment in the workflow. Get this right, and everything that follows gets easier.
From there, content creation becomes a smooth progression.
Write with confidence
Draft directly in the document
Add examples, internal links, or supporting context
Use AI Rewrite to quickly adjust tone, clarity, or phrasing (for example, “make this more conversational”)
Improve with real-time signals
SEO Score shows how your content compares to top-ranking pages in traditional search
GEO Score shows how easy it is for AI systems to extract, trust, and cite your content
Scores update as you write. Don’t chase perfection—think of them as a compass, not a report card.
Ship without friction
Publish directly to WordPress, Webflow, Sanity, or Frase CMS
Choose draft or live—Frase doesn’t assume for you
Skip copy-paste and formatting cleanup entirely
Once your article is live, you can extend its value by repurposing it into social posts or other content—directly in Frase.
Step 4: Improve What You Already Have
Frase isn’t just for new content—it's for improving what you've already shipped.
Site Audits
Audits help you see what’s holding your site back—and what to fix first.
They surface:
Technical issues
Content issues
Structural gaps
Ranking opportunities
Choose:
Quick Audit for fast checks (30–50 pages)
Full Audit for deep, site-wide analysis
Issues are prioritized by impact, so you focus on what matters.
Shortcut Everything With the Frase Agent
If you only remember one thing, remember this:
You can do almost everything in Frase by talking to the Agent.
The Frase Agent is your built-in AI assistant for SEO work.
Just describe your goal:
“What should I create next?”
“Audit my site and tell me what to fix first.”
“Create a brief and write an article optimized for AI visibility.”
The Agent can handle research, strategy, creation, optimization, and even publishing—end to end.
Next steps
Now that you have the basics down, jump into Frase and learn as you go, or continue exploring the Crash Course to boost your knowledge and confidence.
Need help? Contact us anytime at [email protected]. If you are a migrated Legacy Frase user, you can reach us at [email protected].
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