# Fast Track

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Frase is built to help you answer three critical questions—fast:

* **What’s hurting my site?**
* **Where is my biggest opportunity?**
* **How do I fix it with confidence?**

Instead of guessing what to update or create next, Frase connects **site audits, real performance data, AI visibility signals, and content execution** into one workflow—so every improvement is strategic.

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**Tip:** To ramp up fast, check out more video tutorials in our [**Youtube Crash Course**](https://www.youtube.com/playlist?list=PL1pf2JtDcHjT8ogT1mp7tMOVeTtvBrKXG)**.**&#x20;
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## Audit, Opportunities & AI Visibility

Before creating anything new, start with what already exists. Once you connect your site domain to Frase, the possibilities for search growth are endless.&#x20;

### 1. Site Health Audit

[Site Health Audits](https://docs.frase.io/using-frase/site-health-audit-and-issues) help you see what’s holding your site back—and what to fix first.

Audits surface:

* Technical issues
* Content quality gaps
* Structural weaknesses
* Internal linking gaps
* Ranking opportunities

Issues are prioritized by impact, so you’re not overwhelmed. You focus on the fixes most likely to move rankings and traffic.

### 2. Google Search Console & Content Opportunities

When you run a site audit and integrate [**Google Search Console**](https://docs.frase.io/integrations/connectors/google-search-console), you plug into Frase's strategic [content opportunities](https://docs.frase.io/using-frase/content-opportunities) and [performance monitoring](https://docs.frase.io/advanced/seo-analytics).

Frase identifies **high-leverage optimization opportunities**, including:

* Pages ranking positions 3–10 that could move into the top 3
* Content losing traffic or slipping in rankings
* Under-optimized pages with strong impressions
* Keyword gaps compared to competitors
* Emerging queries you already partially rank for

Instead of guessing what to update, you see:

* What page to improve
* Why it’s an opportunity
* What specific signals to address

This is where most fast wins live.

### 3. AI Visibility Tracking

Search behavior is evolving. SEO rankings alone are no longer the full picture.

[AI Visibility Tracking ](https://docs.frase.io/using-frase/ai-visibility)helps you understand:

* How your content appears in AI-generated responses
* Which prompts surface your brand
* Where you’re missing AI visibility
* How extractable and trustworthy your content is

Combined with your [GEO Score](https://docs.frase.io/content/understand-content-scores) (Generative Engine Optimization), you can:

* Improve structured answers
* Clarify definitions
* Strengthen authority signals
* Increase citation likelihood

This ensures your content performs not just in traditional search—but in AI-driven discovery systems.

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**Tip:** To get the most out of these features, don't skip setting up your website's [Brand Hub](https://docs.frase.io/content/brand-hub).&#x20;
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## Frase's Workflow for New Content &#x20;

Everything in Frase connects [research](https://docs.frase.io/content/deep-research), [creation](https://docs.frase.io/using-frase/content-creation), [optimization](https://docs.frase.io/content/understand-content-scores), and [publishing](https://docs.frase.io/content/publishing) into one workflow—so content starts aligned and ships faster.

Frase is built around a simple, strategy-first flow:

{% stepper %}
{% step %}

#### **Research**

Decide what’s worth creating
{% endstep %}

{% step %}

#### **Brief**

Define structure and intent
{% endstep %}

{% step %}

#### Content

Write, optimize, and publish
{% endstep %}

{% step %}

#### Monitor

Track performance and optimize
{% endstep %}
{% endstepper %}

You can move through it deliberately—or skip steps and let Frase handle the strategy in the background. Either way, you end up with content that’s grounded in what actually works.

#### 1: Decide What to Create (or Let Frase Decide)

[Research](https://docs.frase.io/using-frase/deep-research) in Frase helps you avoid guesswork *before* you write. there are four ways to research in Frase, and each type answers a different strategic question:

* **Topic Research** → Is there demand here?
* **Competitor Analysis** → What’s already working?
* **Gap Analysis** → What am I missing?
* **SERP Analysis** → What do winning results look like?

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**Short on time?** You can skip manual research and jump straight into writing—Frase will run this analysis automatically.
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#### 2: Create Content Your Way

There’s no single “right” way to [write content](https://docs.frase.io/using-frase/content-creation) in Frase.

**Plan-first**\
[Deep research](https://docs.frase.io/using-frase/deep-research) topics, shape one or more briefs, then generate articles once everything looks right.\
Best for campaigns, content programs, or when structure matters.

**Jump-in-and-write**\
Start with a simple prompt like:

> *“Write about X.”*

Frase researches the topic behind the scenes, builds the brief (**including SERP competitor analysis and keyword research**), and prepares the article in one flow. You review and refine as you go.

Same tools. Same outcome. Different pacing.

#### 3: Write, Improve, and Ship

Before you write a single sentence, everything flows through the **brief**.

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The brief is the bridge between strategy and execution. It’s where Frase turns research into direction, so your article starts aligned instead of drifting halfway through.
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The brief:

* Shapes the structure and outline from SERP source headers
* Sets direction for key topics and keywords using real data
* Defines the intent of the article before writing begins

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Whether you edited it intentionally or let Frase generate it for you, a quick review of the brief is the highest-leverage moment in the workflow. Get this right, and everything that follows gets easier.
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From there, content creation becomes a smooth progression.

#### **Write with confidence**

* Choose whether **Frase,** **your team**, or **a combination** writes the article
* Draft directly in the document
* Add examples, internal links, or supporting context
* Use **AI Rewrite** to quickly adjust tone, clarity, or phrasing (for example, “make this more conversational”)

#### **Improve with real-time signals**

Use [**Content Scores**](https://docs.frase.io/using-frase/understand-content-scores) to take your content to the next level.&#x20;

* **SEO Score** shows how your content compares to top-ranking pages in traditional search
* **GEO Score** shows how easy it is for AI systems to extract, trust, and cite your content

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Scores update as you write. Don’t chase perfection—think of them as a compass, not a report card.
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#### **Go live without friction**

* [Publish](https://docs.frase.io/using-frase/publishing) directly to [WordPress](https://docs.frase.io/integrations/cms-publishing/wordpress), [Webflow](https://docs.frase.io/integrations/cms-publishing/webflow), [Sanity](https://docs.frase.io/integrations/cms-publishing/sanity), or Frase CMS
* Choose whether to push as draft or live—Frase doesn’t assume for you
* Skip copy-paste and formatting cleanup entirely

Once your article is live, you can extend its value by repurposing it into social posts or other content—directly in Frase.

### Shortcut Everything With the Frase Agent

If you only remember one thing, remember this:

**You can do almost everything in Frase by talking to the Agent.**

The [Frase Agent](https://docs.frase.io/using-frase/meet-the-frase-agent) is your built-in AI assistant for SEO work.

Just describe your goal:

* “What should I create next?”
* “Audit my site and tell me what to fix first.”
* “Create a brief and write an article optimized for [AI visibility](https://docs.frase.io/site-analysis/ai-visibility).”

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The Agent can handle research, strategy, creation, optimization, and even publishing—end to end.
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### Next steps

Now that you have the basics down, jump into Frase and learn as you go, or continue exploring the Crash Course to boost your knowledge and confidence.

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><i class="fa-user-secret">:user-secret:</i></td><td><strong>Site Audits</strong></td><td>See what’s holding your site back &#x26; fix issues fast</td><td><a href="../site-health/audits-and-issues">audits-and-issues</a></td></tr><tr><td><i class="fa-chart-line-up">:chart-line-up:</i></td><td><strong>Content Opportunities</strong></td><td>Discover data-driven ways to increase traffic &#x26; rankings</td><td><a href="../content/content-opportunities">content-opportunities</a></td></tr><tr><td><i class="fa-brain-circuit">:brain-circuit:</i></td><td><strong>Meet the Frase Agent</strong></td><td>Get expert strategy &#x26; automate tasks in Frase </td><td><a href="meet-the-frase-agent">meet-the-frase-agent</a></td></tr><tr><td><i class="fa-magnifying-glass">:magnifying-glass:</i></td><td><strong>Deep Research</strong></td><td>Analyze competition, SERPs, topics, &#x26; more</td><td><a href="../content/deep-research">deep-research</a></td></tr><tr><td><i class="fa-eye">:eye:</i></td><td><strong>Track AI Prompt Visibility</strong></td><td>Optimize for ChatGPT, Google, Perplexity, &#x26; other LLMs</td><td><a href="../site-analysis/ai-visibility">ai-visibility</a></td></tr><tr><td><i class="fa-pencil">:pencil:</i></td><td><strong>Content Creation</strong></td><td>Launch fully optimized articles published right to your CMS</td><td><a href="../content/creating-content">creating-content</a></td></tr></tbody></table>

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**Need help?** Contact us anytime at <support@frase.io>. If you are a migrated Legacy Frase user, you can  reach us at <team@frase.io>.
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