> For the complete documentation index, see [llms.txt](https://docs.frase.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.frase.io/get-started/readme.md).

# Welcome to Frase

What Frase does, how the pieces connect, and the four steps to get you running fast.

Frase is an agentic SEO and GEO platform that researches, creates, optimizes, and tracks your content — so your pages rank on Google and get cited by AI.

Most tools do one job and hand the rest back to you. Frase runs the whole loop end to end. It learns how your brand sounds, then does the work. The call is always yours.

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### Start Here: Four Steps to Your First Result

Work through these four in order. They take about an hour total, and everything else in Frase gets better once they're done.

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#### [Connect your data](/get-started/connect-your-data.md)

Add your site domain, let Frase crawl it, and connect Google Search Console and Google Analytics 4. This is what turns generic advice into advice about your site. Bonus if you connect Frase Answers to track live content gaps from your visitors.
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#### [Run your first audit](/get-started/run-your-first-audit.md)

Get a baseline picture of your site's health and a prioritized list of what to fix first, before you write anything new.
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#### [Set up your Brand Hub](/get-started/brand-hub-setup.md)

Review and refine the branding, competitors, and design system the crawl found. Every piece of content Frase writes or edits runs through these settings, and the details influence your Content Opportunities and AI Visibility.
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#### [Choose your path: Research or Content](/get-started/research-or-content.md)

Two ways to make content, depending on how much control or AI assistance you want.
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**Frase is a system, not a menu.** Each step feeds the next. Without your site and brand inputs, recommendations are guesses. Without Search Console connected, Frase can't see how your content actually performs. Partial setup gives you partial results.
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### How the Loop Works

Frase carries your brand and competitor context through a repeatable cycle. Each page you publish sharpens the next one.

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#### Listen

[Frase Answers](https://docs.frase.io/feature-reference/frase-answers) captures the real questions your visitors ask on your own site, so your content plan starts from first-party demand instead of guesswork.
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#### Create

[Go from research to brief to finished article.](https://docs.frase.io/core-workflows/create-new-content-that-ranks) Frase digs through search trends, competitors, and content gaps, then drafts the piece with real-time SEO and GEO scoring. You can also [import and improve content](https://docs.frase.io/core-workflows/optimize-existing-content) that already exists.
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#### Publish

One click sends the finished draft live to [WordPress](https://docs.frase.io/integrations/cms-publishing/wordpress), [Webflow](https://docs.frase.io/integrations/cms-publishing/webflow), [Sanity](https://docs.frase.io/integrations/cms-publishing/sanity), [Wix](https://docs.frase.io/integrations/cms-publishing/wix), or [Frase CMS](https://docs.frase.io/integrations/cms-publishing/frase-cms).
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#### Monitor

Frase tracks how you rank on Google and where AI engines cite you, with [AI Visibility](https://docs.frase.io/core-workflows/ai-visibility-and-geo) across ChatGPT, Perplexity, Gemini, and Google AI.
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#### Fix

[Content Guard](https://docs.frase.io/core-workflows/publish-and-protect-with-content-guard) catches a page losing rank or traffic, drafts the revision, and puts it in front of you. Approve it and Frase republishes. A sharper page feeds the next round of research, and the loop comes around again.
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You can jump in at any stage and Frase will meet you there. Human review is the default at every step: Frase proposes, you decide.

### Finding Your Way Around

Frase's navigation is a single sidebar, grouped by what you're doing rather than by feature name.

* **Home** — your daily brief: what to work on today, site health at a glance, and what's waiting on you.
* **Plan & Create** — Research, Content, Opportunities, and the Calendar. Where you spend most of your time.
* **Optimize** — Audit and Content Guard. Your site health and monitoring hub.
* **Monitor** — SEO Analytics and AI Visibility for Google rankings and AI citations. Backlinks reporting and Competitive Analysis.
* **Publish** — Frase CMS for your Frase-hosted pages, and the Review queue for what's waiting for approval.
* **Answers** — everything for the Frase Answers widget.

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**Automations&#x20;*****(near Settings)*** are agent driven workflows that run on your behalf like content Rules, Playbooks, and more.
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### How These Docs Are Organized

* **Get Started** — the four numbered steps above, plus the essentials. Follow it in order.
* **Core Workflows** — goal-first guides for a specific outcome, like ranking higher or getting cited by ChatGPT.
* **Feature Reference** — walkthrough articles and videos for individual features. Go here when you want to see something in action.

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**Not sure where to start?** Ask the [Frase Agent](/get-started/meet-the-frase-agent.md) in the app. Describe your goal in plain language and it'll point you in the right direction — or just handle it for you. Still stuck? Email us at <support@frase.io>.
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---

# Agent Instructions
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