Quickstart

Welcome to your agentic SEO & GEO platform that researches, creates, optimizes, and tracks your content so you rank on Google and get cited by AI.

4 Steps to Your First Result

1

Connect your data

Add your site domain in the upper left, let Frase crawl it, and connect Google Search Console. These connections empower Frase to understand your brand.

2

Run your first audit

Get a baseline picture of your site's health and a prioritized list of what to fix first, before you write anything new.

3

Set up your Brand Hub

Review and refine the branding, competitors, and design system the crawl found. Every piece of content Frase writes or edits runs through these settings, and the details influence your Content Opportunities and AI Visibility.

4

Choose your path: Research or Content

Two ways to make content, depending on how much control or AI assistance you want.

Frase is a system, not a menu. Each step feeds the next. Without your site and brand inputs, recommendations are guesses. Without Search Console connected, Frase can't see how your content actually performs. Partial setup gives you partial results.

How the Loop Works

Frase carries your brand and competitor context through a repeatable cycle. Each page you publish sharpens the next one.

1

Listen

Frase Answers captures the real questions your visitors ask on your own site, so your content plan starts from first-party demand instead of guesswork. You can set this up anytime for smarter Content Opportunities.

2

Create

Go from research to brief to finished article. Frase digs through search trends, competitors, and content gaps, then drafts the piece with real-time SEO and GEO scoring. You can also import and improve content that already exists.

3

Publish

One click sends the finished draft live to WordPress, Webflow, Sanity, Wix, or Frase CMS.

4

Monitor

Frase tracks how you rank on Google and where AI engines cite you, with AI Visibility across ChatGPT, Perplexity, Gemini, and Google AI.

5

Fix

Content Guard catches a page losing rank or traffic, drafts the revision, and puts it in front of you. Approve it and Frase republishes. A sharper page feeds the next round of research, and the loop comes around again.

You can jump in at any stage and Frase will meet you there. Human review is the default at every step: Frase proposes, you decide.

Frase API & MCP

You can use Frase MCP right inside Claude, ChatGPT, or Cursor. Connect it once, then ask for what you need in plain English.

Here's how to connect to Claude in about a minute:

1. Head to Settings > API Keys > scroll to Claude Desktop Extension and click Download.
2. Sign in to Frase when the window opens.
3. Paste one of the prompts below into the chat:

• Find what's holding your homepage back: "Use Frase to audit my homepage and tell me what's holding it back."
• See where your brand shows up in AI search: "Use Frase to show me where my brand comes up in AI search."
• Stop pages from publishing without a meta description: "Use Frase to add a rule that blocks publishing when a page has no meta description."

Using Cursor or ChatGPT? Add next.frase.io/api/mcp as a connector. (ChatGPT needs a Business, Enterprise or Edu plan.)

Prefer the app? Here's a lay of the land

Frase's navigation is a single sidebar, grouped by what you're doing rather than by feature name.

• Home — your daily brief: what to work on today, site health at a glance, and what's waiting on you.
• Plan & Create — Research, Content, Opportunities, and the Calendar. Where you spend most of your time.
• Optimize — Audit and Content Guard. Your site health and monitoring hub.
• Monitor — SEO Analytics and AI Visibility for Google rankings and AI citations. Backlinks reporting and Competitive Analysis.
• Publish — Frase CMS for your Frase-hosted pages, and the Review queue for what's waiting for approval.
• Answers — everything for the Frase Answers widget.

Automations (near Settings) are agent driven workflows that run on your behalf like content Rules, Playbooks, and more.

How These Docs Are Organized

• Get Started — the four numbered steps above, plus the essentials. Follow it in order.
• Core Workflows — goal-first guides for a specific outcome, like ranking higher or getting cited by ChatGPT.
• Feature Reference — walkthrough articles and videos for individual features. Go here when you want to see something in action.

Not sure where to start? Ask the Frase MCP (or the Frase Agent in the app). Describe your goal in plain language and it'll point you in the right direction — or just handle it for you. Still stuck? Email us at [e-mail].