Welcome

Welcome to Frase — the content intelligence platform built for modern SEO and AI search.

This crash course is designed to help you get real results with Frase as quickly as possible. You’ll learn how to research smarter, create better content, optimize for both search engines and AI, and publish using Frase.

What We'll Cover

By the end of this course, you’ll know how to:

• Find high-impact content opportunities using research and gap analysis

• Turn research into structured briefs and high-quality articles

• Optimize content using SEO and GEO scores

• Audit your site to uncover issues and ranking opportunities

• Publish content directly to your CMS

• Use Frase Agent to handle research, content, and optimization faster

How to Use This Course

Here are our 3 biggest tips for getting fast value from Frase:

• If you prefer to jump in & explore, take just 5 minutes to review the Fast Track resource

• If you like a bit of direction before diving in, graze the Using Frase section

• Once you have the basics down, check out the Advanced resources

Think of this course as your learning partner as you get to know your new tool. Keep it close and refer to it often!

The Frase Workflow

Frase is built following a simple, repeatable flow:

1

Research

Discover high-opportunity keywords and topics by analyzing search trends, competitor strategies, and content gaps in your market.

2

Brief

Automatically generate comprehensive content outlines with competitor insights, target keywords, and strategic structure to guide your writing.

3

Create

Let AI write full-length, SEO-optimized articles that match your brand voice and include all the elements competitors are missing.

4

Optimize

Analyze your existing content against top-ranking competitors to identify specific improvements that will boost rankings and AI citations.

5

Publish

Seamlessly publish directly to WordPress, Webflow, Sanity, and more with proper formatting and meta content intact.

6

Monitor & Improve

Track your rankings, AI mentions, and performance across platforms and be alerted on both new opportunities and content decay.

Shortcuts

Fast Track Guide

Learn the basics fast & start creating

Plans & Pricing

Find the best plan for your needs

Integrations

Connect to your everyday tools

Understanding Content Scores

Learn how Frase scores your content

Frase Agent

Meet your person AI SEO assistant

AI Visibility

Get your content discovered by LLMs