Welcome to Frase
The agentic SEO and GEO platform that researches, creates, optimizes, and tracks — so your content ranks on Google and gets cited by AI.
Frase is an agentic SEO and GEO content intelligence tool — built for the way search actually works today.
That means Frase doesn't just help you write content. It researches your market, surfaces what's worth creating, scores your content for both Google and AI search engines, tracks where your brand shows up across platforms like ChatGPT, Google AI, Gemini, and Perplexity, and keeps your published content performing after it goes live.
Whether you're a solo marketer, a content team, or an agency managing multiple sites, Frase connects strategy and execution into one workflow so you spend less time figuring out what to do and more time doing it.
What Frase Does
Frase is built around a simple, repeatable flow:
Research
Discover what's worth creating. Analyze search trends, competitor strategies, and content gaps in your market before you write a single word.
Create
Go from research to brief to finished article. Write with AI assistance, on your own, or both — with real-time SEO and GEO scoring as you go.
Optimize
Import and improve content that already exists. Frase compares your content against top-ranking competitors and shows you exactly what to fix, add, or restructure.
Track & Protect
Monitor your rankings and AI visibility across platforms. Content Guard watches your published content and surfaces fixes automatically when performance starts to slip.
This isn't a linear checklist — it's a connected system. You can jump in at any stage, and Frase will meet you there.
What's New About Search (And Why It Matters)
If you've been doing SEO for a while, you already know the landscape has shifted. If you're newer to it, here's the context that shapes how Frase is built:
More than 50% of Google searches now end without a click on a blue link. When an AI Overview appears, that number climbs above 80%. At the same time, AI platforms like ChatGPT, Perplexity, and Claude are becoming discovery engines in their own right — and the traffic they send converts at dramatically higher rates than traditional search clicks, because visitors arrive already knowing who you are.
This means content now has to perform on two surfaces: traditional search and AI. Ranking on Google still matters — a lot. But getting cited by AI systems is becoming just as important, and the signals they respond to are different. Frase is built to optimize for both simultaneously.
How to Use These Docs
The help center is organized around how you actually work — not a list of every feature.
Get Started — Orientation and setup. Start here if you're new.
Core Workflows — Goal-first guides that show you how Frase's features work together to achieve a specific outcome. If you arrived with a question like "how do I rank higher" or "how do I get cited by ChatGPT," this is where to go.
Feature Reference — Detailed documentation for individual features. Use this when you need to go deeper on something specific, or when the Frase Agent points you here.
Not sure where to start? Ask the Frase Agent directly in the app. Describe your goal in plain language and it'll point you in the right direction — or just handle it for you.
A Few Things Worth Knowing Upfront
The Frase Agent can do most of this for you. Almost every workflow in Frase can be initiated through a conversation with the Agent. If you're ever unsure what to do next, just ask it.
Set up your site first. The more context Frase has about your brand, your competitors, and your existing content, the more useful everything gets. Connecting your site and your Google Search Console account early makes a real difference. → See: Connect Your Site and Brand
SEO and GEO aren't competing priorities. A piece of content that ranks well on Google and gets cited by AI systems isn't two different pieces — it's one well-structured, well-researched, authoritative article. Frase's scoring helps you hit both bars at once.
Need help? Reach us at [email protected].
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