Content Opportunities

Discover data-driven ways to improve your content

Opportunities in Frase automatically discovers and prioritizes the best content you should create or update based on actual performance data, competitive gaps, and scalable SEO strategies.

Instead of guessing what to publish next, Opportunities shows you where ranking gains are most achievable and which actions will drive the biggest impact.

How It Works

Opportunities pulls data from multiple sources and scores each idea based on impact and effort so you can focus on what actually moves the needle.

The system continuously evaluates your data and surfaces prioritized recommendations.

What's Analyzed

Opportunities automatically analyzes:

• Google Search Console (if connected) Finds pages ranking in positions 3–20 that are close to page one.

• Site Crawls Identifies declining pages and structural content gaps.

• Competitor Analysis Surfaces topics competitors rank for that you don’t.

• Programmatic Detection Identifies scalable SEO templates (comparisons, location pages, integrations).

Smart Scoring System

Each opportunity receives a score based on these weighted factors:

• Impact (35%) — Traffic potential from ranking improvements

• Effort (25%) — How much work is required

• Speed (20%) — How quickly results can be seen

• Strategic Value (20%) — Long-term business impact

This scoring system helps you focus on opportunities that deliver meaningful results without overcommitting resources.

Types of Opportunities

Frase organizes opportunities into these core categories:

Quick Wins

Google Search Console pages currently ranking positions 3–20 that could realistically jump to page one with optimization. These are often the fastest ROI opportunities.

Competitor Gaps

Topics your competitors rank for — but you don’t. These represent missed traffic and market share.

Content Decay

Existing pages that are losing rankings or traffic. Refreshing and re-optimizing these can restore performance quickly.

Programmatic SEO

Scalable page templates such as:

• Comparison pages

• Location pages

• Integration pages

These allow you to generate multiple SEO-driven pages efficiently at scale.

Optimization Workflow

Once you identify an opportunity, Frase gives you three action paths:

1

Create Brief

Plan structure, intent, and optimization strategy before writing.

2

Generate Content

Write the article immediately using AI.

3

Update Existing

Refresh and optimize declining content.

Best Practices

To get the most out of Opportunities:

1. Start in the Quick Wins view (high impact, low effort).

2. Create briefs for your top-scoring opportunities.

3. Generate content once your brief is finalized.

4. Use optimization suggestions to improve rankings further.

This structured flow ensures your content strategy stays aligned with measurable SEO gains.