# Understand Content Scores

Content Scores in Frase show you how well your content is optimized compared to what’s already winning.

Each score reflects a different dimension of visibility, across traditional search engines *and* AI-powered search experiences, and comes with clear guidance on what to improve next. Think of these scores as a compass—not a report card!

### The Big Idea

Frase analyzes your content in real time against top-ranking competitors and translates that comparison into scores you can act on.

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All scores:

* Run on a **0–100 scale**
* Update as you edit
* Use clear visual signals:
  * **Red:** Needs work
  * **Yellow:** Good
  * **Green:** Strong
* Come with **specific, actionable suggestions**

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You’re not optimizing in a vacuum—you’re optimizing to win *relative to what already ranks*.
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### SEO Score

**What it’s about:** Traditional search visibility.

The SEO Score measures how well your content aligns with on-page SEO best practices and keyword usage compared to top results.

#### How to improve it

* Refine keyword placement (especially in headings)
* Clean up heading hierarchy
* Expand thin sections
* Strengthen internal and external linking

A score in the **70–85+ range** is generally solid.

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**Tip:** SEO isn’t about stuffing keywords anymore. It’s about *coverage*. If competitors consistently mention something you don’t, Google notices.
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### GEO Score (Generative Engine Optimization)

**What it’s about:** Visibility in AI-powered search and citations.

The GEO Score measures how easily AI systems—like ChatGPT, Claude, Perplexity, and Google’s AI Overviews—can extract, understand, and reference your content.

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In other words: *Will AI trust this enough to use it?*
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#### What GEO evaluates

* **Direct answer potential:** Can AI pull clear, concise answers?
* **Citation worthiness:** Is the information authoritative and quotable?
* **Structured information:** Are facts, stats, and definitions easy to parse?
* **Question coverage:** Does the content answer real AI-style prompts?

#### Why GEO matters (a lot)

* Over **50% of searches now surface AI-generated answers**
* Zero-click results mean visibility matters even without traffic
* AI assistants pull from GEO-friendly content
* This is how you future-proof your content strategy

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If SEO helps people *find* you, GEO helps AI *choose* you.
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#### How to improve it

* Add clear definitions and explanations
* Include concrete stats and data points
* Answer questions explicitly (don’t imply)
* Use structured formats like lists, tables, & FAQs
* Cite authoritative, trustworthy sources

### How to Use Content Scores (without overthinking it)

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#### View your scores

Scores appear in the top-right corner of the editor while you write.
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#### Drill into suggestions

Click any score to see exactly what’s helping—or hurting—it.
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#### Optimize intentionally

Use Frase’s optimization suggestions to:

* Apply improvements with one click
* Or make manual edits where it makes sense
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#### Prioritize smartly

* Don’t chase perfect 100s
* Focus on beating competitor averages
* Improve the score that lags the most first
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**Scores are feedback, not goals.** Use them to make better decisions—not to micromanage every sentence.
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