# AI Visibility

AI Visibility shows you how often your brand appears in AI-powered search results across ChatGPT, Claude, Perplexity, Google’s AI Overviews, and more—the new battleground for brand awareness.

As search behavior shifts, visibility no longer depends only on blue links. AI Visibility helps you understand where your brand is being mentioned, cited, or overlooked in the answers people are actually seeing via LLMs.

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### Why AI Visibility Matters

Search is changing fast.

More than **40% of searches are shifting to AI-powered experiences**, where users get answers without clicking through to websites. Traditional SEO alone won’t tell you if your brand is showing up in those answers.

AI Visibility helps you:

* See whether your brand appears in AI-generated responses
* Understand which platforms mention you most
* Track how visibility changes over time
* Spot opportunities before competitors do

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Early visibility matters. The brands AI systems reference today shape what they cite tomorrow.
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### How AI Visibility Works

#### Prompt Tracking

AI Visibility starts with prompts—real questions people ask AI systems.

You can:

* Add prompts related to your industry, products, or competitors
* Track “best,” “comparison,” and problem-based queries
* Include competitors from your [Brand Hub](https://docs.frase.io/content/brand-hub) to understand relative visibility

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Frase regularly queries AI platforms with these prompts and tracks when your brand is mentioned or cited—building a reliable visibility signal over time.
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#### Visibility Scoring

Frase translates those mentions into clear, comparable metrics.

You’ll see:

* An overall **Share of Voice Score** across all tracked prompts and competitors
* Sentiment and trend velocity scoring
* Platform-specific visibility (which AI mentions you most)
* Head-to-head competitor comparisons to see who dominates the conversation
* Historical trends to monitor progress over time

This gives you a measurable way to track brand presence in AI search—something traditional analytics can’t show.

### How to Improve AI Visibility (What to Track + What to Publish)

AI Visibility improves when two things work together:&#x20;

* **The prompts you track**
* **The content you publish**.

#### Start with the right prompts

Track prompts that reflect how people actually ask AI for recommendations.

Strong prompt types include:

* “Best \[your product category]”
* “\[Industry] tools comparison”
* “\[Problem] solutions”
* “\[Competitor] alternatives”

A good starting point is **10–20 prompts** covering:

* Core category terms
* High-intent comparison queries
* Competitor brand names

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These prompts tell you where AI systems already trust brands—and where they don’t.
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#### Publish content AI can easily cite

Brands that appear most often in AI responses tend to publish content that’s:

* Clear and definition-driven
* Well-structured and scannable
* Explicit about key takeaways
* Supported by credible facts or sources

This is where your content strategy matters. Pages that clearly explain concepts, compare options, and answer direct questions are far more likely to get quoted.

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Frase’s [**GEO Score**](https://docs.frase.io/using-frase/understand-content-scores#geo-score-generative-engine-optimization) helps here by showing how easy your content is for AI systems to extract, trust, and reference.
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#### Monitor, adjust, repeat

AI Visibility isn’t set-and-forget.

* Review visibility trends monthly
* Add new prompts for launches or campaigns
* Watch where competitors appear and you don’t
* Use gaps to guide what content to create or refresh next

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**Competitors winning in your tracked prompts?** Frase can diagnose what's working for them and any topic gaps, and then automatically create the right content to help you improve your visibility.&#x20;
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