# Content Clusters

Clusters in Frase help you organize related content around key themes, so you can build topical authority and improve search visibility.

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Instead of publishing disconnected articles, clusters structure your content into strategic topic groups that signal expertise to search engines and make it easier for users to navigate your site.
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### **Why Clusters Improve Rankings**

#### 1. Build Topical Authority

Search engines reward depth. When multiple related pages cover different angles of the same subject, it signals expertise.

Clusters help search engines understand:

* What your site is about
* Which topics you specialize in
* How your content connects

#### 2. Strengthen Internal Linking

Clusters create natural internal linking opportunities between related content. This:

* Passes authority between pages
* Helps search engines crawl more effectively
* Improves user navigation

#### 3. Improve Content Planning

Clusters give structure to your content calendar. Instead of asking “What should we write next?”, you expand strategically within an existing topic.

#### 4. Track Performance by Theme

With Clusters, you can [measure performance](https://docs.frase.io/advanced/seo-analytics) at the topic level — not just by individual articles.

This helps you identify:

* Which themes drive traffic
* Which topics convert
* Where to invest next

### **How to Build Clusters in Frase**

Frase can suggest content clusters based on natural themes from:

* Your existing content
* Your keywords
* Topic relationships across your site

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#### Choose 2–3 Core Topics

Start with your most important business areas. 
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#### Create a Pillar Page

Develop a comprehensive guide that broadly covers the topic. This will act as the central hub of the cluster.
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#### Add Supporting Content

Each cluster should include **5–8 pieces of content** to be effective. These articles should:

* Target specific subtopics
* Answer related questions
* Link back to the pillar page
* Link to other supporting articles when relevant
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#### Expand Strategically

Once a cluster is established, continue building depth within that theme before jumping to unrelated topics. Over time, you’ll develop multiple high-authority clusters across your site.
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#### **Example**

If you need inspiration, here is an example Cluster for a marketing website. 

**Cluster Topic:** Email Marketing

* Pillar Page: Complete Guide to Email Marketing
* Supporting Articles:
  * Email Automation Strategies
  * How to Grow an Email List
  * Email Subject Line Best Practices
  * Email Segmentation Explained
  * Email Marketing Tools Compared