# Meet the Frase Agent The Frase Agent is built directly into the Frase product. It's not a helpbot or a chatbot. It's an operational SEO assistant that understands your site, your content, and your goals — and can execute workflows on your behalf from a single conversation. {% embed url="" %} ### What the Frase Agent Is Really For The Agent exists to remove friction and increase your speed. You don’t need to know *where* to run research, *how* to create briefs, or *which* optimization tool to open. You just describe your goal, and the Agent handles the workflow end to end. **Examples** * *"What should I create next?"* The Agent analyzes your site data, content gaps, and [opportunities](/feature-reference/content-opportunities.md), then gives you a prioritized recommendation. * *"Audit my site and tell me what to fix first."* It runs the audit, interprets the findings, and surfaces the highest-impact issues in plain language. * *"Write an article optimized for AI visibility on content marketing strategy."* It researches the topic, builds a brief, writes the draft, and scores it for both SEO and GEO before you open the editor. * *"Optimize this article for GEO and improve its SEO score."* It analyzes the existing content, identifies specific gaps, and applies improvements directly. ### What It Can Help You Do In one conversation, the Frase Agent can: * **Research and plan:** Analyze and [research](/feature-reference/deep-research.md) keywords, competitors, and content gaps to find opportunities worth pursuing.\ :hand-point-right: “Research content gaps in the CRM software space.” * **Create new content:** [Generate briefs, full articles, and content](/core-workflows/create-new-content-that-ranks.md) optimized for both search engines and AI platforms.\ :hand-point-right: “Create a brief and write a comparison article for HubSpot vs Salesforce.” * **Improve what already exists:** Identify specific [SEO and GEO improvements](/core-workflows/optimize-existing-content.md) and apply them automatically.\ :hand-point-right: “Optimize this article for GEO and improve its SEO score.” * **Understand your site:** Run [audits](/core-workflows/audit-my-site.md), detect keyword cannibalization, track [AI visibility](/core-workflows/ai-visibility-and-geo.md), and monitor [performance](/feature-reference/seo-analytics.md).\ :hand-point-right: “Run a site audit and show me pages competing for the same keywords.” * **Publish content:** Launch blog posts directly to your CMS, create topic clusters, and repurpose content across social and email channels.\ :hand-point-right: “Publish this article to WordPress as a draft and create a LinkedIn carousel.” {% hint style="success" %} **And if you’re still learning Frase?** The Agent can also explain how features work, what scores mean, and how to use the platform more effectively. If something doesn't look right, email us at . {% endhint %} ### How to Get the Most Out of It A few habits that make the Agent significantly more useful: **Start with a clear goal, not a vague topic.** "Help me rank for project management software" will get you further than "write something about project management." **Combine steps into one request.** The Agent is designed to chain workflows together. "Research this keyword, build a brief, and write a draft" is one request, not three. **Let it handle the how.** The Agent's job is execution. Your job is direction and review. The more you lean into that division, the more productive the workflow becomes. **Ask it what to do next.** If you ever open Frase and aren't sure where to start, that's a great first message. The Agent has context on your site and your content and can give you a grounded recommendation rather than a generic one. ### A Note on What the Agent Knows The Agent has access to your site data, your [Brand Hub](/feature-reference/brand-hub-and-content-governance.md) settings, your content library, and your performance data. This is what makes its recommendations specific to you rather than generic. The more you've set up in Frase — your brand profile, your connected integrations, your content history — the more useful the Agent becomes. The Agent **does not** have the ability to access pricing or your plan or billing information. If you need further assistance, just reach out to our Support team at ****. {% hint style="success" %} If you haven't completed the setup steps yet, that's a good place to start before leaning heavily on the Agent. → *See:* [*Connect Your Site and Brand*](/get-started/connect-your-site-and-brand.md) {% endhint %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.frase.io/get-started/meet-the-frase-agent.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.