Brand Hub
Keep every piece of content on-brand, consistent, and ready to ship.
Brand Hub is where you define how Frase understands your brand.
By connecting your domain and configuring brand details, Brand Hub helps Frase identify your positioning, competitors, voice, and content standards. These signals are then used across the platform—from research and AI visibility tracking to content creation and publishing.
Think of Brand Hub as the foundation for content governance in Frase. Once configured, it ensures your content reflects the same brand identity, messaging, and quality standards across every document your team produces.
About Your Brand
Create Your Brand Profile
Your Brand Profile helps Frase understand your company’s identity and positioning.
After entering your website domain, Frase automatically analyzes your site and identifies key brand signals, including:
Business overview
Tagline
Website type
Target audience
Brand values
Tone of voice
Competitor matching criteria
Competitor Matching Criteria
Competitor matching criteria determine how Frase identifies companies competing with your brand.
These criteria are used in the Competitors tab, where Frase automatically surfaces brands that compete with you.
From this section you can:
Review detected competitors
Edit the criteria used to match competitors
Add additional competitors manually
Remove competitors from the list
Search or filter competitors when needed
Competitors listed here can also be tracked in AI Visibility prompts, helping you monitor how your brand appears alongside others in AI search results.
Competitors
The Competitors section lists brands identified as competing with your organization.
These competitors are discovered using the criteria defined in your Brand Profile.
You can manage this list by:
Adding new competitors manually
Removing competitors
Updating competitor matching criteria
Maintaining this list ensures Frase tracks the most relevant companies in areas like AI visibility monitoring and competitive analysis.
Assets
The Assets tab stores visual elements associated with your brand. Frase automatically extracts these assets from your website when you connect your domain.
Assets may include:
Brand logos
Icons
Wordmarks
Fonts
Brand colors
Image assets
You can upload additional assets manually if needed.
These assets can be used within tools like:
Frase CMS
Enterprise client portals
Content generation workflows
Managing assets here helps maintain consistent visual branding across content and publishing workflows.
Site Settings
The Site Settings section controls how Frase interacts with your website.
From here you can configure:
Domain content language
Target country
Geographic reach
Integrations
Auto-optimization settings
These settings influence how Frase analyzes your content and monitors site performance.
For example, configuring your domain allows features like auto-optimization and performance tracking to operate correctly.
Manage Content Governance
Content Governance defines the rules and standards your content must follow.
Within Brand Hub, you can configure several governance tools to guide how content is written, reviewed, and approved.
These include:
Brand Voice profiles
Terminology guidelines
Reference documents
Publishing rules
Playbooks
Templates
Together, these tools help ensure your content remains consistent, accurate, and aligned with your brand standards.
The Pillars of Content Governance
Brand Voice
Brand Voice defines how your content sounds.
You can set:
Tone (formal, conversational, authoritative, etc.)
Audience expertise level
Example phrases that demonstrate your voice
Brand Voice profiles can be organization-wide or site-specific, and they’re applied automatically during content generation—so AI writes the way your brand speaks.
Terminology
Brand Terms control the language your content uses.
You can define:
Preferred terms — language you want to reinforce
Avoid terms — discouraged but not forbidden
Never terms — language that should never appear
Frase checks term usage in real time and flags violations before content goes live, helping you catch inconsistencies early, without slowing writers down.
Reference Docs
Reference Documents give Frase context it can trust.
You can upload things like:
Product documentation and FAQs
Style guides and brand guidelines
Customer personas and industry knowledge
Competitive analysis
These documents are automatically included in AI context when relevant, giving you more accurate, grounded content—and fewer rewrites.
Rules
Rules automatically check content during publishing. These help enforce governance standards by identifying issues before content goes live.
Depending on how they are configured, rules can:
Show warnings
Flag issues
Block publishing until problems are resolved
Frase provides pre-built rule templates that can be customized to match your organization’s content standards.
These rules help ensure content is:
Publish-ready
Consistent across teams
Optimized for strong GEO (Generative Engine Optimization) signals
You can check Rule Status and adherence within any piece of content.
Playbooks
Playbooks turn your content process into repeatable workflows.
A playbook can combine multiple steps such as:
Research
Writing
Quality checks
Reviews and approvals
Once created, playbooks can be run directly from the Content Hub, allowing teams to execute consistent workflows with a single click.
For example, you might create playbooks for:
SEO blog posts
Product pages
Quick content updates
Campaign landing pages
Each playbook can be customized to match the requirements of different content types.
Templates
Templates define the structure of your content.
They can include elements such as:
Headers and sections
Content structure
Word count targets
Field defaults
Templates ensure content begins with a consistent outline and format.
Frase also provides built-in templates for common use cases. These can be duplicated and customized to match your organization’s needs.
When generating content, you can select a template to automatically apply the desired structure.
How Brand Hub Fits Into the Workflow
Once Brand Hub is configured, its settings influence content creation, industry research, and competitor tracking across Frase.
When creating new content, you may see:
Eligible playbooks available at the top of the workflow
Templates available when generating new articles
Tone of voice profiles to choose from
These elements ensure content creation follows your organization’s defined processes, structure, and brand standards from the start.
Here's Content Governance in a nutshell:
How Teams Get the Most Value
Content Governance works best when you start simple and build intentionally.
Start small
Create one default brand voice
Add 10–15 core brand terms
Upload your main style guide
Configure rules. aligned with your business objectives
Customize templates and playbooks for different use cases
Scale strategically
Use site-specific voices for different audiences
Organize terms by category (technical, industry, competitors)
Set reference docs to "auto-include" when content topics match
Looking to manage different Content Governance rules across multiple initiatives or clients? Check out Frase's Project-level governance.
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