# SEO Analytics

SEO Analytics in Frase connects directly to [Google Search Console](https://docs.frase.io/integrations/connectors/google-search-console) and turns raw search data into insights you can actually use. 

Instead of staring at charts and wondering what to do next, Frase helps you see **which content is working, which content needs help, and where the biggest** [**opportunities**](https://docs.frase.io/using-frase/content-opportunities) **are hiding**.

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Frase helps you bridge the gap between performance data and content strategy.
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### Why SEO Analytics Matters

Most teams have access to search data. Very few know how to act on it.

SEO Analytics in Frase is designed to answer the questions marketers actually care about:

* Which pages are driving results and which aren’t?
* Where am I close to ranking higher with minimal effort?
* What content is slipping and needs attention?
* What should I optimize next to move the needle fastest?

### How It Works

SEO Analytics pulls directly from **Google Search Console**—Google’s own data on how your site performs in search. And yes, we have an [integration](https://docs.frase.io/integrations/connectors/google-search-console). 

Once connected, Frase continuously analyzes:

* Clicks and impressions
* Click-through rate (CTR)
* Average ranking position
* Query and page-level performance over time
* Page status (healthy, declining, or at risk)

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This is the same data Google uses internally, surfaced in a way that’s easier to interpret and act on.
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### What You Can See at a Glance

<details>

<summary>What’s performing</summary>

Identify:

* Top queries driving traffic
* Pages consistently ranking well
* Content that delivers steady results

This tells you what to protect, replicate, and expand.

</details>

<details>

<summary>What’s underperforming</summary>

Surface:

* Pages losing rankings or traffic
* Content that’s stuck without improving
* Queries where impressions are high but clicks are low

These are signals that optimization—not net-new content—may be the fastest win.

</details>

<details>

<summary>Where quick wins exist</summary>

One of the most valuable insights SEO Analytics provides: **pages ranking just outside the top results**.

Pages ranking in positions **4–10** are often one update away from meaningful traffic gains. Frase highlights these opportunities so you can prioritize fixes that pay off quickly.

</details>

### How to Turn SEO Analytics Into Action

Think of SEO Analytics as your **weekly decision engine**. The goal isn’t to analyze everything—it’s to decide what to work on *next*.

Here’s how marketers actually use these insights.

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#### Start with what’s close to winning

Pages ranking in positions **4–10** are your fastest wins.

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These pages already have momentum. A small update—better coverage, clearer structure, improved relevance—can move them onto page one and unlock meaningful traffic.
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#### Refresh Before You Create Net-New Content

SEO Analytics help you see when existing content needs attention.

Look for:

* Pages losing impressions or rankings
* Content that’s slipping as competitors update theirs
* Queries where visibility remains high but engagement drops

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In many cases, refreshing or expanding an existing page delivers better results than publishing something brand new. You’re strengthening what search engines already recognize.
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#### Create New Content With Better Direction

Once existing opportunities are addressed, analytics helps you create smarter new content.

Use search data to:

* Identify topics gaining impressions but lacking strong pages
* Spot keyword themes competitors are winning
* Time content creation around seasonal or rising trends

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This ensures new content starts aligned—rather than needing heavy optimization later.
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#### Keep Strategy and Execution Connected

The real advantage of SEO Analytics in Frase is that insights don’t live in isolation.

Performance data feeds directly into:

* [Content Opportunities](https://docs.frase.io/using-frase/content-opportunities) (what to optimize next)
* Optimization tools (how to improve it)
* Research workflows (what to create with confidence)

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Analytics doesn’t just tell you what happened—it guides what you do next.
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