# Auto-Optimization

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**Auto Optimization** is best for teams managing large content libraries who want underperforming content improved automatically. It's currently available on **Scale** and **Enterprise** plans only.
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**Auto-Optimization** helps you keep existing content up to date without manually reviewing every page.

Frase monitors content that was **created in Frase and** [**published**](https://docs.frase.io/using-frase/publishing) **to a live URL**, checks its performance using [**Google Search Console**](https://docs.frase.io/integrations/connectors/google-search-console) **data**, and automatically prepares an improved draft for your review when performance starts to slip.

You have **full control** over **which improvements to auto-apply** AND **the confidence threshold** needed to apply suggestions.

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The goal is simple:\
Your content stays competitive while the review process stays lightweight.

### How Auto-Optimization Works

Auto-Optimization runs on a regular monitoring cycle and follows a simple process:

1. **Frase monitors published content**
   * Only content created in Frase with a published URL is monitored.
2. **Performance is checked with Google Search Console**
   * Frase evaluates whether a page is performing poorly based on Search Console data.
3. **Frase generates an improved draft**
   * If performance drops, Frase creates a new draft version of the document.
4. **You review and approve the update**
   * The draft contains improvements such as:
     * Meta tag updates
     * Heading improvements
     * Internal link improvements

You can then review the draft and decide whether to publish the update.

### What Frase Improves Automatically

When Auto-Optimization generates a new draft, it focuses on structural and on-page elements that influence search performance:

* **Meta tags**\
  Improvements to page titles and descriptions.
* **Headings**\
  Updates to headings to improve clarity and structure.
* **Internal links**\
  Adjustments that strengthen connections between related pages.

These changes are compiled into a new draft document so you can review them before publishing.

### Requirements for Auto-Optimization

Auto-Optimization only works when certain conditions are met. Your content must:

| Requirement                                   | Why It Matters                                                    |
| --------------------------------------------- | ----------------------------------------------------------------- |
| Be originally created in Frase                | Auto-Optimization monitors documents inside the Frase workspace.  |
| Have a published URL attached to the document | Frase uses the URL to track performance in Google Search Console. |
| Have Google Search Console data available     | Performance signals determine when an update is needed.           |

If any of these requirements are missing, Auto-Optimization cannot evaluate the page.

### When Auto-Optimization Is Most Useful

Auto-Optimization is especially helpful for teams that:

* Manage large content libraries
* Want to maintain rankings without constant audits
* Prefer reviewing ready-to-publish improvements instead of analyzing performance manually

Instead of manually checking pages for declines, Frase continuously monitors performance and prepares updates when they’re needed.