Auto-Optimization
Keep your team's content updated and optimized automatically
Auto Optimization is best for teams managing large content libraries who want underperforming content improved automatically. It's currently available on Scale and Enterprise plans only.
Auto-Optimization helps you keep existing content up to date without manually reviewing every page.
Frase monitors content that was created in Frase and published to a live URL, checks its performance using Google Search Console data, and automatically prepares an improved draft for your review when performance starts to slip.
You have full control over which improvements to auto-apply AND the confidence threshold needed to apply suggestions.
The goal is simple: Your content stays competitive while the review process stays lightweight.
How Auto-Optimization Works
Auto-Optimization runs on a regular monitoring cycle and follows a simple process:
Frase monitors published content
Only content created in Frase with a published URL is monitored.
Performance is checked with Google Search Console
Frase evaluates whether a page is performing poorly based on Search Console data.
Frase generates an improved draft
If performance drops, Frase creates a new draft version of the document.
You review and approve the update
The draft contains improvements such as:
Meta tag updates
Heading improvements
Internal link improvements
You can then review the draft and decide whether to publish the update.
What Frase Improves Automatically
When Auto-Optimization generates a new draft, it focuses on structural and on-page elements that influence search performance:
Meta tags Improvements to page titles and descriptions.
Headings Updates to headings to improve clarity and structure.
Internal links Adjustments that strengthen connections between related pages.
These changes are compiled into a new draft document so you can review them before publishing.
Requirements for Auto-Optimization
Auto-Optimization only works when certain conditions are met. Your content must:
Be originally created in Frase
Auto-Optimization monitors documents inside the Frase workspace.
Have a published URL attached to the document
Frase uses the URL to track performance in Google Search Console.
Have Google Search Console data available
Performance signals determine when an update is needed.
If any of these requirements are missing, Auto-Optimization cannot evaluate the page.
When Auto-Optimization Is Most Useful
Auto-Optimization is especially helpful for teams that:
Manage large content libraries
Want to maintain rankings without constant audits
Prefer reviewing ready-to-publish improvements instead of analyzing performance manually
Instead of manually checking pages for declines, Frase continuously monitors performance and prepares updates when they’re needed.
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