# About Integrations

Frase integrations connect your existing tools and data directly into your workflow, so insights don’t live in silos and publishing doesn’t require extra steps.

By linking platforms like [Google Search Console,](https://docs.frase.io/integrations/connectors/google-search-console) [Google Docs](https://docs.frase.io/integrations/connectors/google-docs), [WordPress](https://docs.frase.io/integrations/cms-publishing/wordpress), [our headless CMS](https://docs.frase.io/integrations/cms-publishing/frase-cms), and more, Frase can pull in real performance data, push content where it needs to go, and keep your SEO and content operations aligned in one place.

### Why Integrations Matter

Integrations allow Frase to work with your actual content and real search data—not assumptions.

With integrations enabled, you can:

* Base decisions on verified Google performance data
* Identify optimization opportunities tied to live pages
* Reduce manual copy-paste between tools
* Publish and update content directly from Frase
* Keep analytics, optimization, and execution connected

The result is a smoother workflow from insight to action, without switching tools or breaking context.

{% hint style="warning" %}
**If you only connect one tool to Frase, start with Google Search Console (GSC).** This connection powers so much of Frase's audit & content features. Consider it a must!
{% endhint %}

### What’s Next

In the following sections, you’ll learn how to:

* Connect each integration step by step
* Understand what data Frase pulls in or pushes out
* Use integrations to improve performance and speed up publishing


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