Brand Hub
Keep every piece of content on-brand, consistent, and ready to ship.
Brand Hub is how Frase helps your content scale without losing quality or consistency.
As teams grow and AI starts doing more of the writing, it’s easy for branding, voice, terminology, and accuracy to drift. The Brand Hub solves that by giving Frase clear ways to define your brand's messaging, identify and track competitors, and create rules to guide your brand's tone, content structure, language, playbooks, knowledge docs, and more.
The result: content that feels intentional, aligned, and unmistakably you—no matter who (or what) wrote it.
What Brand Hub Is Really Doing
At a high level, your Brand Hub acts as the guardrails for everything you do in Frase.
It ensures:
Your brand's identity, positioning, and assets are understood
Your true market competitors are tracked
Your brand voice stays consistent
Your preferred and restricted terminology is used correctly
Your content reflects trusted, up-to-date information
Instead of fixing issues downstream, Brand Hub's Content Governance guides content creation upstream.
Your Brand Profile
The Pillars of Content Governance
Brand Voice
Brand Voice defines how your content sounds.
You can set:
Tone (formal, conversational, authoritative, etc.)
Audience expertise level
Example phrases that demonstrate your voice
Brand Voice profiles can be organization-wide or site-specific, and they’re applied automatically during content generation—so AI writes the way your brand speaks.
Terminology
Brand Terms control the language your content uses.
You can define:
Preferred terms — language you want to reinforce
Avoid terms — discouraged but not forbidden
Never terms — language that should never appear
Frase checks term usage in real time and flags violations before content goes live, helping you catch inconsistencies early, without slowing writers down.
Reference Docs
Reference Documents give Frase context it can trust.
You can upload things like:
Product documentation and FAQs
Style guides and brand guidelines
Customer personas and industry knowledge
Competitive analysis
These documents are automatically included in AI context when relevant, giving you more accurate, grounded content—and fewer rewrites.
How Content Governance Fits Into the Workflow
Content Governance isn’t a separate step. It’s woven into everything.
Content Governance works quietly in the background—so creators can move fast without cutting corners.
How Teams Get the Most Value
Content Governance works best when you start simple and build intentionally.
Start small
Create one default brand voice
Add 10–15 core brand terms
Upload your main style guide as a reference document
Scale strategically
Use site-specific voices for different audiences
Organize terms by category (technical, industry, competitors)
Set reference docs to "auto-include" when content topics match
Looking to manage different Content Governance rules across multiple initiatives or clients? Check out Frase's Project-level governance.
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