Meet the Frase Agent

Your built-in AI assistant for SEO work that actually ships.

The Frase Agent is an AI SEO assistant built directly into Frase. Think of it as your content strategist, writer, and SEO specialist—all rolled into one conversational interface.

What the Frase Agent Is Really For

The Agent exists to remove friction.

You don’t need to know where to run research, how to create briefs, or which optimization tool to open. You just describe your goal, and the Agent handles the workflow end to end.

Examples:

• “I want to rank for email marketing tools.”

• “Audit my site and tell me what to fix first.”

• “Create a brief and write an article optimized for AI visibility.”

The Agent takes care of the strategy and the execution.

What It Can Help You Do

In one conversation, the Frase Agent can:

• Research and plan: Analyze keywords, competitors, and content gaps to find opportunities worth pursuing. “Research content gaps in the CRM software space.”

• Create content: Generate briefs, full articles, and social content optimized for both search engines and AI platforms. “Create a brief and write a comparison article for HubSpot vs Salesforce.”

• Improve what already exists: Identify specific SEO and GEO improvements and apply them automatically. “Optimize this article for GEO and improve its SEO score.”

• Understand your site: Run audits, detect content cannibalization, track AI visibility, and monitor performance. “Run a site audit and show me pages competing for the same keywords.”

• Ship content: Publish directly to your CMS, create topic clusters, and repurpose content across channels. “Publish this article to WordPress as a draft and create a LinkedIn carousel.”

And if you’re still learning Frase? The Agent can also explain how features work, what scores mean, and how to use the platform more effectively.

How to Get the Most Value

A few simple rules:

• Start with a clear goal

• Ask for concrete outputs

• Combine steps into one request

• Let the Agent handle the “how”

You focus on what you want to achieve. The Agent handles the rest.