Deep Research
Turn uncertainty into clarity before you ever open a blank page.
In Frase, research isn’t something you do before the real work starts. It is the real work.
Research is how you decide what’s worth creating, how it should be structured, and where you actually have a chance to win. Frase Research helps you understand what search engines expect, what competitors are doing well, and where opportunities exist that others haven’t captured yet.
Why Research Comes First
Research helps you answer the right questions before you invest time writing.
Is this topic even worth pursuing?
What’s already working in this space?
What does Google expect to see here?
Where can my content do something better—or different?
That’s it. No guessing. No wasted effort.
The Four Types of Research in Frase
Frase offers four distinct research types. Each one helps you answer a different strategic question before you write.
Topic Research
Use this when you’re deciding what to write about.
Topic Research analyzes a keyword or idea at a high level so you can quickly judge demand and competitiveness.
It helps you:
Validate ideas before committing
Understand search interest
See related questions and subtopics
This is often where content planning begins.
Competitor Analysis
Use this when you want to understand what’s already working.
Competitor Research analyzes specific websites and their content strategies.
It shows you:
Top-performing pages
Keywords competitors rank for
Strengths and gaps in their content
This helps you learn from real-world results, not assumptions.
Gap Analysis
Use this when you want to find opportunities you’re missing.
Content Gap Research identifies topics and keywords competitors rank for that you don’t.
It’s especially useful for:
Finding high-impact content ideas
Expanding topical coverage
Catching up—or pulling ahead
Many teams start here to prioritize what to create next.
SERP Analysis
Use this when you want to understand what Google wants to rank.
SERP Research analyzes the top-ranking pages for a keyword to reveal patterns across winners.
It helps you identify:
Common topics and headings
Ideal content length
Structural expectations
This is how you align your content with real ranking behavior.
Where Research Fits in the Content Workflow
Research is the first step in Frase’s content flow:
How Research Flows Into Briefs
Frase lets you move from research into briefs in two ways:
You can intentionally research first, then create briefs using what you’ve learned.
Or you can jump straight into creating a brief and let Frase research topics and competitors automatically in the background.
Either way, every brief is grounded in SERP insights—so writers (and AI) know what matters before drafting begins.
The result: clearer briefs, fewer revisions, and content that starts aligned instead of hoping to get there later.
Last updated