Webflow
Publish to Webflow in one click
Frase’s Webflow integration lets you publish content directly into Webflow CMS without copying, pasting, or reformatting content manually.
Important: You must create a CMS Collection in Webflow first before you can integrate with Frase.
How to Connect to Webflow
Step 1: Open Webflow Integrations in Frase
Log into Frase
Go to Settings → Integrations
Under CMS Publishing, select Webflow
Step 2: Generate an API Token in Webflow
Log into Webflow
Open the site you want to connect
Click the three dots next to the site
Select Settings
Go to Apps & Integrations
Under API Access, click Generate API Token
Step 3: Configure Token Permissions
Name the token (for example: Frase Integration)
Enable the following scopes:
CMS: Read & Write
Sites: Read & Write
Click Generate Token (this is only shown once)
Paste the API token into Frase and click Verify Token
Once verified, Frase will be able to access your Webflow sites and CMS collections.
Step 4: Select Site, Collection, and Fields
Choose the Webflow site you want to publish to
Select the CMS collection where content should be published
If you don’t have one yet, create a CMS collection in Webflow first
Map Frase fields to Webflow CMS fields
If you miss this step or need to make changes, you can always re-configure your field mapping from within any article:
This ensures content lands exactly where it should in Webflow.
Step 5 (OPTIONAL): Set Up Public URL Template
Create a public URL template to tell Frase where your published content lives on your site, so it can connect each CMS document to its live URL.
What this affects
Content Guard — Frase can't monitor a published article for ranking drops without knowing its live URL.
GSC performance — Clicks, impressions, and position data won't link back to specific content pieces in your library.
Republish flow — The "accept and republish" action needs the live URL to push updates to the correct CMS document.
Content health — Stale content detection and decay alerts rely on matching CMS posts to their live URLs.
Format
If your blog posts live at https://yoursite.com/blog/my-post-slug, set your template to:
https://yoursite.com/blog/{slug}
The {slug} placeholder is replaced with each document's actual slug field at sync time.
Without a public URL template, Frase treats your content as untracked. You can still create and publish, but all performance monitoring and GSC-linked features will be unavailable.
Publishing Content to Webflow
After connecting, you'll be able to:
Choose Webflow as your publishing destination
Send content as a draft or publish it live
Important: Some Webflow fields, such as those customized by your CMS instance, are mandatory and must be updated in Webflow after pushing the content to Frase.
Best Practices & Tips
Publish to draft if you review content before publishing.
Double-check CMS field mappings the first time you publish.
API tokens can be regenerated or revoked anytime for security.
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