Webflow

Send finished articles from Frase into a Webflow CMS collection as a draft or a live item.

An existing CMS Collection is mandatory to connect Webflow to Frase. Create one in Webflow for your posts before you connect. It doesn't have to have content yet.

Connect Webflow

1

Open Settings

Go to Settings → Integrations and select Webflow under CMS Publishing.

2

Generate an API token in Webflow

1. In Webflow, click the three dots next to the site you want to connect and select Settings.

2. Go to Apps & Integrations, and under API Access, click Generate API Token.

3. Name it (for example, Frase Integration) and set CMS and Sites to Read & Write.

4. Click Generate Token and copy it (Webflow only shows it once).

3

Paste the token into Frase and verify

4

Choose your site and collection, then map your fields

Match each Frase field to the Webflow CMS field it should fill. Double-check this the first time you publish. You can change the mapping later from Settings > Integrations or any article:

5

Add a public URL template (optional)

This tells Frase where each post lives on your site, like https://yoursite.com/blog/{slug}. Frase swaps {slug} for each post's slug.

Without it, you can still publish, but Frase can't track the post's search performance, protect it with Content Guard, or republish updates to it.

Publish to Webflow

In the article editor, click Publish, choose Webflow, and send it as a draft or a live item.

Webflow has no native table element, so tables publish as a readable list instead. To keep tables out of your articles, update your writing instructions in Brand Hub.

Need custom fields filled in when you publish? Connect the Frase MCP and Webflow's MCP server to the same AI assistant, like Claude. Then ask it to publish your article with the fields you need.