# Frase CMS
Frase CMS is a **built-in blog hosting platform** that lets you write, optimize, and publish content directly from Frase.
Instead of writing content in one tool and publishing it in another, Frase CMS keeps everything in a **single workflow.** This means you can move from first draft to a live blog post without switching tools, configuring plugins, or managing hosting infrastructure.
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**Important:** Frase CMS is **headless**, which means it only provides the content behind the scenes. It only works with platforms or websites that are built to connect to a headless CMS.
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## Why Frase CMS
Most content teams use a workflow that looks like this:
1. Write and optimize content in a writing tool
2. Copy the content into a CMS (like WordPress)
3. Reformat headings and images
4. Add SEO metadata
5. Configure plugins
6. Publish and verify the page layout
This extra step often **doubles the time required to publish a piece of content**.
Frase CMS removes that second half of the process.
Once your content is finished in the Frase editor, you can **publish it instantly with a single click.**
* No copy-pasting
* No reformatting
* No plugin management
* No separate CMS login
## How Frase CMS Works
Publishing content with Frase CMS is a simple three-step process.
#### 1. Create Content in Frase
Start by researching and writing your article inside Frase.
You can:
* Research topics and competitors
* Generate a content brief
* Write and optimize your article
* Add images and formatting
* Configure headings and structure
By the time your article is complete, it is already **optimized for search and AI visibility.**
#### 2. Publish Your Article
Once your article is ready, you can publish it directly from the editor.
You have two options:
**Manual publishing**
Click **Publish** and your article goes live immediately.
**Agent-powered publishing**
Tell the Frase Agent something like:
* “Publish my article to the blog”
* “Schedule this post for next Tuesday at 9am”
The agent handles:
* Formatting
* Image optimization
* Meta tags
* SEO markup
* Publishing
#### 3. Track Performance and Update Content
After publishing, you can monitor performance directly inside Frase.
You can view:
* Page views
* Engagement metrics
* Content performance over time
If you need to update an article, simply **edit it in the same editor and republish**. There is no separate CMS dashboard to manage.
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**Important:** You will need to connect Google Search Console to Frase CMS to track performance. Follow the instructions in-app to set this up.
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## Hosting Options
Frase CMS gives you multiple ways to host your blog depending on your setup and SEO goals.
| Hosting Mode | Example | Best For | Setup Time |
| ----------------- | ----------------- | ---------------------------------------------------- | ------------ |
| **Subdomain** | blog.yoursite.com | Quick launches and testing content strategies | \~1 minute |
| **Custom Domain** | yoursite.com | Full brand ownership and independent blog hosting | \~5 minutes |
| **Subdirectory** | yoursite.com/blog | Maximum SEO value and domain authority consolidation | \~15 minutes |
#### Subdomain Hosting
Frase hosts your blog on a subdomain.
Example:
blog.yoursite.com
This is the fastest way to get started and requires minimal configuration.
#### Custom Domain Hosting
You can connect your own domain and publish directly to it.
Frase automatically handles:
* SSL certificates
* DNS verification
* security configuration
This option allows you to run your blog entirely on your own domain without managing servers.
#### Subdirectory Hosting
You can also host your blog at a subdirectory like:
yoursite.com/blog
This is typically the **best option for SEO**, since content published in a subdirectory contributes to the authority of your primary domain.
This setup uses a **reverse proxy connection** between your website and Frase CMS.
## Built-In Publishing Features
Frase CMS includes everything needed to run a high-performance blog without additional plugins.
#### One-Click Publishing
Publish directly from the Frase editor without copying content into another platform.
#### Built-In SEO
Frase automatically generates:
* Meta tags
* Open Graph tags
* XML sitemaps
* RSS feeds
* Clean URLs
Your articles are **search-ready the moment they go live.**
#### Edge Performance
Content is delivered through a global CDN with:
* Automatic image optimization
* WebP conversion
* Core Web Vitals optimization
* Global edge caching
This allows pages to load quickly for users anywhere in the world.
#### Scheduled Publishing
You can schedule posts to go live at a future date.
This allows you to:
* build editorial calendars
* schedule campaigns
* batch-create content ahead of time
Frase handles the publishing automatically.
#### Built-In Analytics
Frase CMS includes performance tracking for published posts.
You can view:
* Page views
* engagement data
* performance trends
This allows you to monitor content performance without setting up separate analytics tools.
## Headless API Support
Frase CMS can also function as a **headless CMS backend**.
The REST API allows developers to:
* retrieve blog posts
* publish content programmatically
* integrate Frase with existing websites
* power custom frontends
* migrate content from other platforms
This makes Frase CMS flexible enough for both **simple blogs and advanced developer workflows.**
## Frase CMS vs WordPress
Frase CMS focuses on **simplifying the content publishing workflow**, while WordPress focuses on maximum customization.
| Feature | Frase CMS | WordPress |
| ------------------------- | ---------------------------------- | ------------------------------- |
| Hosting setup | Built-in | Requires external hosting |
| Plugins | None required | Often required |
| SEO configuration | Automatic | Requires plugins |
| Publishing workflow | Built directly into content editor | Separate system |
| Maintenance | None | Updates and security management |
| Custom design flexibility | Limited | Very high |
For many content teams, Frase CMS reduces operational overhead by removing the need to manage a traditional CMS.
## Free Tier
Frase CMS includes a **free tier** to help users get started.
The free plan includes:
* 1 blog
* Frase subdomain hosting
* Built-in SEO features
* RSS and sitemap generation
* Global CDN delivery
* Up to **1,000 page views per month**
This allows you to launch a fully functional blog without entering a credit card.
## How to Set Up Frase CMS
1. Set up Frase CMS by navigating to **Settings** > **Frase CMS**.
2. Configure your blog's subdomain.
3. Set up your custom domain and subdirectory if you wish.
4. Voila! Your blog is ready to be published to from Frase. Set up search engine verification via Google Search Console below to monitor performance.
#### Connecting to Google Search Console
Frase CMS + Google Search Console integration enables:
1. Performance monitoring - Track how your Frase CMS published content ranks and performs in search
2. Content opportunities - Get recommendations for what to write next based on real search data
3. Auto-optimization - The watchdog system detects declining content and auto-applies fixes
4. Analytics insights - See clicks, impressions, CTR, and rankings for your published pages
**Without GSC connected:** You can still publish to Frase CMS, but you lose visibility into performance and can't leverage data-driven optimization.
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**Have feedback?** Email us anytime at .
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