Site Health & Issues

See what’s holding your site back—and know exactly what to fix next.

Site Health in Frase give you a clear, comprehensive view of your website’s SEO health. By auditing your site page by page, Frase surfaces issues that hurt performance, highlights hidden opportunities, and helps you prioritize fixes so you’re not guessing where to start.

What Site Health Answers

Every audit in Frase is designed to answer two practical questions:

• What’s holding my site back?

• What should I fix first to improve rankings and performance?

To do that, Frase combines technical analysis, content evaluation, and site structure review into one actionable report—so you can focus on impact, not noise.

What Site Health Reveals

Site Health audits look at your site the way search engines do. Frase crawls your pages and evaluates them across four key areas, surfacing both problems and opportunities in one prioritized view.

Technical issues

Hidden blockers that quietly hurt performance, such as:

• Broken links

• Slow-loading pages

• Missing or incomplete meta tags

Content issues

Signals that weaken relevance or quality, including:

• Thin or low-value content

• Duplicate titles

• Keyword stuffing

Structural gaps

Issues that affect crawlability and internal flow, like:

• Navigation problems

• Weak or inefficient internal linking

Ranking opportunities

Pages that are already close—and could perform better with small, targeted fixes.

Frase also detects content cannibalization, so you can spot pages competing for the same keywords and fix the overlap before it drags performance down.

Audit Scope Types

Frase offers two audit options depending on how deep you want to go.

Specific Section Audit

• Crawls specific pages or sections

• Runs faster

• Best for spot checks, targeted improvements, or quick validation

Full Site Audit

• Crawls up to your plan’s page limit (check your Audit's default page settings)

• Provides a comprehensive site-wide view

• Ideal for ongoing SEO work and full-site optimization

How Results Are Prioritized

Site Health audit findings are grouped by urgency so you know where to focus first:

• Critical issues — Fix these immediately

• Warnings — Important, but secondary

• Opportunities — Areas for growth and optimization

This prioritization keeps you from spending time on low-impact fixes while bigger problems sit unresolved.

Best Practices for Using Site Health

• Fix critical issues before touching warnings or opportunities

• Use specific-section audits for fast checks, full audits for deeper work

• Re-run audits after major updates to track improvement

• Watch for content cannibalization so you’re not competing with yourself