Site Audits
Analyze your entire site to uncover issues, opportunities, and clear next steps
Site Audits in Frase give you a comprehensive view of your website’s content SEO health. By crawling your site page by page, Frase identifies technical issues, content problems, and optimization opportunities—then prioritizes what to fix first so you can improve performance efficiently.
Overview
A Site Audit is a full SEO analysis of your website designed to answer two key questions:
What’s holding my site back?
What should I fix first to improve rankings and performance?
Frase audits combine technical content analysis, content evaluation, and site structure review into one clear, actionable report.
What Site Audits Do
Site Audits in Frase provide:
Comprehensive SEO analysis of your entire website's content
Page-by-page crawling to surface issues at scale
Performance scoring with actionable recommendations
Content cannibalization detection to identify pages competing for the same keywords
What Site Audits Find
Technical Issues
Broken links
Slow-loading pages
Missing meta tags
Content Problems
Thin content
Duplicate titles
Keyword stuffing
SEO Opportunities
Pages that could rank higher with small fixes
Site Structure Issues
Navigation problems
Internal linking gaps or inefficiencies
Audit Types
Frase offers two audit options depending on your needs:
Quick Audit
Fast analysis
Crawls 30–50 pages
Ideal for quick checks or smaller sites
Full Audit
Comprehensive crawl
Analyzes up to your plan’s page limit
Best for full-site optimization and ongoing SEO work
How to Run a Site Audit
Step 1: Set Up Your Site (If Not Already Done)
Go to the Sites section
Add your domain
Connect Google Search Console (recommended)
Step 2: Start the Audit
Choose your site
Select audit type (Quick or Full)
Set the maximum pages to crawl
Start the audit
Audit time:
Typically 5–30 minutes, depending on site size
Step 3: Review Audit Results
Audit findings are grouped by priority:
Critical Issues – Fix first
Warnings – Address next
Opportunities – Growth and optimization potential
What You Get from a Site Audit
Issue Prioritization
The most important problems are surfaced first
Specific Fixes
Clear guidance on exactly what to change
Performance Tracking
Track improvements over time as you fix issues
Best Practices
Fix critical issues before moving on to warnings or opportunities
Use quick audits for fast checks and full audits for deeper analysis
Re-run audits after making changes to measure progress
Watch for content cannibalization to avoid competing with yourself
Summary
Site Audits in Frase help you see your website the way search engines do. By identifying technical issues, content problems, structural gaps, and hidden opportunities—and prioritizing them clearly—you can focus on the fixes that matter most and track real improvement over time.
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