Google Docs

Create, optimize, and collaborate—without leaving Docs

Frase’s Google Docs integration is built for teams that already live in Google Docs.

Instead of starting from scratch or manually copying content between tools, this integration lets you import, refine, and export content seamlessly — while also teaching Frase’s AI how your brand writes, sounds, and communicates.

Why Connect Frase to Google Docs

The Google Docs integration helps you:

• Import existing content to optimize and improve in Frase
• Bring in brand voice guidelines, reference docs, and term glossaries through Brand Hub
• Export briefs and content back to Google Docs for collaboration
• Keep content workflows aligned with how your team already works

Think of it as a two-way bridge: Google Docs informs Frase → Frase improves content → results go back to Google Docs

What You Can Do with the Integration

Once connected, you can use Google Docs across Frase in three main ways:

1. Content Governance & Brand Voice

Import Brand Hub documents like:

• Brand voice and tone guidelines
• Terminology libraries or glossaries
• Product, service, or offer documentation
• Internal reference materials

These documents are used to guide Frase’s AI, so content stays consistent, on-brand, and accurate.

Tip: Google Docs can also be added as "Smart Sources" when you create content in Frase.

2. Optimize Existing Content

Bring existing drafts or published copy from Google Docs into Frase to:

• Improve structure and clarity
• Optimize for search and AI visibility
• Expand, refine, or rewrite sections using AI
• Align content with current SERP insights

3. Export Briefs Back to Google Docs

Send content briefs back to new or existing Google Docs for:

• Stakeholder reviews
• Editorial collaboration
• Final approvals
• Documentation and sharing

How to Connect Google Docs to Frase

If needed, you can connect more than one account: an account selector appears in the import pickers so you can choose which one to pull from.

Step 1: Connect the Integration

1. Log into Frase
2. Go to Settings (bottom-left)
3. Click Integrations
4. Find Google Docs and click Connect

Step 2: Choose Your Google Account

1. Select the Google account you want to connect
2. Review the access permissions
3. Click Allow

That’s it — your Google Docs account is now connected. You can disconnect it at any time from Integrations, which removes that account everywhere it was being used.

How to Use Google Docs Across Frase

Import Brand Voice & Reference Documents

1. Go to Brand Hub in the left sidebar
2. To add reference docs or terminology:

   • Click Import from Notion / Docs
   • Choose Google Docs
   • Select the document from your Google Drive
3. To create a brand voice profile:

   • Click New Profile
   • Open the Import tab
   • Choose Google Docs
   • Select your brand voice document
4. Configure site scope if needed
5. Import the document

Your AI is now guided by real brand documentation — not generic prompts.

Optimize Existing Content From Google Docs

1. Go to Create → Content and click New Article
2. Choose Optimize Existing
3. Select Google Docs
4. Pick the document you want to refine
5. Associate it with a site (optional)
6. Adjust optimization settings to guide the AI
7. Click Import and Optimize

Frase will pull in the full document so you can improve it using briefs, SERP insights, and AI tools.

Export Content Briefs Back to Google Docs

1. Open any brief in Frase
2. Click Export
3. Choose Google Docs
4. Choose to export as a new document or save into an existing document

This makes it easy to hand content back to collaborators without changing workflows.