> For the complete documentation index, see [llms.txt](https://docs.frase.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.frase.io/whats-new/readme.md). # Changelog Stay current with everything Frase is shipping {% updates format="full" %} {% update date="2026-10-07" %} ## Use Frase Inside ChatGPT Frase now has an official app in ChatGPT, so you can work with Frase from the ChatGPT window you already have open. {% hint style="success" %} **Who this is for:** Content marketers and SEO teams who already do their research or drafting in ChatGPT and want Frase in the same place. {% endhint %} #### What you'll find * **An official app instead of a manual setup.** Before, connecting Frase to ChatGPT meant adding it by hand as a custom connector. Now you add the official Frase app instead. * **Connect it from Frase.** Go to **Settings → API Keys** in Frase and click **Connect in ChatGPT**. The Frase app page opens in ChatGPT in a new tab. Learn More {% endupdate %} {% update date="2026-09-23" %} ## Take Your Research Anywhere, and Plan What's Next From One Page Research now exports straight into the tools your team already uses, and Opportunities got a lot easier to work through. {% hint style="success" %} **Who this is for:** Anyone who researches a topic in Frase and then copies the findings into a doc for a teammate or client. Also anyone who uses Opportunities to decide what to write next. {% endhint %} #### What you'll find * **Export your research.** Send a finished research report to PDF, HTML, Markdown, Google Docs, or Notion. No more copy and paste. (For Google Docs and Notion, connect that account in Frase first.) * **Research picks up where it left off.** If a run stops partway through, it resumes instead of starting over. * **Opportunities on one page.** Opportunities is where Frase suggests topics to write or refresh, based on your site and your competitors. It all lives on one page now, with three tabs (All, Recommended, and Clusters) and one Filter menu. Found a good one? Plan it right from its row. Learn More {% endupdate %} {% update date="2026-09-21" %} ## Everything New Since July Haven't logged in for a while? Here's what's different: a new writer, a rebuilt site audit, Backlinks, and AI visibility tracking that counts every time an AI names you, not just when it links. {% hint style="success" %} **Who this is for:** Content marketers, SEO teams, and agencies catching up on Frase. Skim the headings and jump to the part of the app you use most. {% endhint %} #### Research and Writing * **A new writer, start to finish.** Frase now writes the whole article in one pass instead of stitching it together section by section. In a blind test on real briefs, the new model scored higher than the one it replaced. * **You decide which facts make the cut.** Research turns into a list of facts on your brief. Approve the ones you trust, reject the rest, and the writer only uses what you approved. Same goes for sources: reject one and it stays out of the article. * **Research sits right inside the editor.** Open the **Research** tab while you write to see the topics and questions your article should cover, with evidence linked back to its source. Add a topic and Frase drafts that section into your article in the right spot. Topics tick themselves off as you cover them. * **No more surprise AI edits.** Full rewrites, outline changes, and keyword placements show you exactly what will change before anything touches your draft. And Ask AI can now edit text that's already written, with an accept or reject button on every paragraph it changes. [Learn more about creating content](https://docs.frase.io/core-workflows/create-new-content-that-ranks) #### Planning What to Write * **Finish a topic cluster in one go.** A cluster is a group of related articles built around one topic. Pick one, and Frase plans every missing piece for you, pillar page first. You can also drop a batch of suggested topics straight onto dates in your calendar. [Learn more about Opportunities](https://docs.frase.io/feature-reference/content-opportunities) #### Site Audit * **Your whole audit, on one page.** One score, a Pages view, and an Issues table with the fix sitting right on each row. No more hopping between four screens. * **Send a report with a link.** Share your site health report with a client or your boss. They don't need a Frase account to read it, and you control who can open it. [Learn more about site audits](https://docs.frase.io/core-workflows/audit-my-site) #### AI Visibility AI Visibility shows where your brand turns up in answers from ChatGPT, Perplexity, Gemini, and other AI assistants. * **Mentions count now, not just links.** If an AI answer names or recommends you without a link, that counts toward your Appearance Rate. Before, it scored the same as never being mentioned at all. * **See the traffic AI sends you.** An admin can connect Google Analytics in **Settings → Integrations** by signing in with a Google account. Then open the **AI Referrals** tab in AI Visibility to see visits from ChatGPT, Perplexity, Gemini, and others. (You'll need your site and Google Search Console connected first.) [Learn more about AI Visibility](https://docs.frase.io/core-workflows/ai-visibility-and-geo) #### Backlinks * **Find link opportunities and keep an eye on the links you have.** Go to **Monitor → Backlinks** to see who links to you, how your referring domains stack up against your competitors', and where your brand gets mentioned without a link. Frase also finds outreach prospects and drafts the email for you to copy and send. You get one scan per billing period. [Learn more about Backlinks](https://docs.frase.io/feature-reference/backlinks) #### The Agent and MCP The Agent is Frase's built-in AI assistant. MCP lets AI tools like Claude work in Frase directly. * **The Agent remembers your conversations.** Every chat is saved as a thread you can come back to, even after a reload. It also knows which page you're on, so you can ask about what's in front of you. * **Hand off a batch and walk away.** Ask the Agent to write up to 10 articles from your briefs, or run up to 10 research sessions. The batch keeps going after you close the panel. * **Connect your AI tool with no install.** The Frase MCP server is now hosted at `https://next.frase.io/api/mcp`. Point your AI tool at that address and you're connected. [Learn more about the Agent](https://docs.frase.io/automations/meet-the-frase-agent) #### Getting Around and Publishing * **A sidebar that follows how you work.** Planning and creating, optimizing, monitoring, and publishing each get their own section, with Home and Projects at the top. * **Home is your daily brief.** Each morning, Home gives you a to-do list Frase writes for you, plus your site's health at a glance. * **Schedule it and forget it.** In **Plan & Create → Calendar**, drag an article onto a day and Frase publishes it to your connected CMS, WordPress included. [Learn more about publishing](https://docs.frase.io/core-workflows/publish-content-to-your-cms) {% endupdate %} {% update date="2026-06-24" %} ## Frase Answers — An AI Answer Engine for Your Site That Uncovers What to Write Next The first step in the loop: answer every visitor in seconds, and turn their questions into your content roadmap.\ \ **Frase Answers is a widget that lives on your site and answers visitors' questions from the content you already publish** — conversationally, in seconds, with a citation back to the page every time. And because it captures every question in the visitor's own words, it's also where the loop begins: the things people actually ask become the signal for what to create next. A chatbot answers and forgets. Frase answers and learns. {% hint style="success" %} **Who this is for:** Content marketers, SEO managers, and anyone with a content library and traffic to match. If visitors land on your site and can't find the answer fast— or you've ever wished you knew exactly what they came looking for — this one's for you. {% endhint %} #### What you'll find * Answers from the content you already publish. Links back to the page it came from. No separate knowledge base to build. * Set up in minutes, in your brand voice. Runs a site audit, reads your top pages, loads your brand voice, indexes your content. Add more from a website crawl, FraseCMS posts, or reference docs. * Every question captured, in the visitor's own words. Log + Signals record real demand, not guesswork. * Insights that point to your next piece of content. …gaps trending across an anonymized cohort of your industry, ranked gaps-first. * Make it your own, then embed it anywhere. Mascot, chat style, voice → one snippet. #### Where it fits Answers is step one of the loop — Listen → Create → Publish → Monitor. Learn More {% endupdate %} {% update date="2026-05-21" %} ## 16 Content Types — Everything You Create Now Adapts to What You're Writing Plus, updates to target markets, brand voice generation, and Wix publishing. Pick your content type and everything that follows is now tailored to reflect it. Outlines, GEO scoring, AI suggestions, and word count guidance all adapt to what you're writing. {% hint style="success" %} **Who this is for:** Content marketers, SEO managers, and anyone who creates more than one kind of content in Frase. If you've ever published a listicle and a pillar page in the same week, this update is built for you. {% endhint %} #### What you'll find * **16 content types, each with its own logic.** Blog, listicle, FAQ, glossary, how-to, comparison, pillar, landing page, case study, tutorial, news, product update, data report, event, resource, and pages. Choose your type at the start and every step downstream adjusts to match. * **GEO scoring that knows what you're making.** The GEO score in your editor is now AI-judged against your specific content type's rubric, not a one-size-fits-all ruleset. Each factor tells you exactly why it scored that way and which fixes would move it most. * **Ask AI suggestions tailored to your content type.** The Improve content shortcut in the Ask AI panel runs analysis specific to what you're creating — not generic tips. Highlight any passage to Rewrite, Make shorter, or Proofread it inline. * **The editor spots when your content type might be off.** If the AI detects your article is a better fit for a different type, it surfaces a suggestion with a one-line reason. Accept it, dismiss it, or choose from the full list — switching immediately rescores everything. #### What else is new * **Brand voice, auto-generated from your site.** Head to Brand Hub and run Analyze (or Re-analyze if you've been there before) — Frase now reads your site and automatically builds a brand voice profile (alongside your competitor landscape and positioning analysis). No manual setup required. * **18 new target markets.** Czech Republic, Hungary, Romania, Bulgaria, Ukraine, Slovakia, Slovenia, Croatia, Estonia, Lithuania, Latvia, Malta, Iceland, Greece, Serbia, Bangladesh, Kenya, and Tanzania now added. * **Wix publishing is now live.** Ask the in-app Agent to publish to a connected Wix blog and it'll confirm before sending — joining WordPress, Webflow, and Sanity as supported destinations. {% endupdate %} {% update date="2026-05-14" %} ## Content Guard — Continuous Monitoring & One-Click Fixes for Published Content Hitting publish used to be the finish line. Now it's the starting line. Content Guard watches your live articles, flags ranking drift the moment it starts, and surfaces fixes you can apply in a click — so your content keeps performing long after it ships. {% hint style="success" %} **Who this is for:** Content teams, SEO managers, and editorial leads who care what happens to an article after it goes live. If you're catching ranking drops in scheduled GSC checks rather than the day they happen, this is for you. {% endhint %} #### What you'll find * **Pre-publish rule status, at a glance.** A warnings pill next to the Publish button shows whether your content passes every Content Guard rule. Click to expand per-rule status with fix hints — toggle between "issues only" and "all rules" grouped. * **One-click monitoring on publish.** When you publish a piece, choose to "Guard this article" in one-click to immediately begin monitoring. * **Confidence-scored optimization suggestions.** Content Guard watches your live pages and surfaces fixes — add a section, update a heading, integrate a missing entity — each tagged High / Medium / Low confidence. You decide what ships. * **Auto-apply policy you control.** Choose how much happens without your review: *always ask me*, *auto-apply safe fixes only* (meta description, page title), or *advanced* to pick exactly what auto-applies and at what confidence threshold. * **Notifications in your Frase agent thread.** When something needs your attention, Content Guard sends a single message to your shared chat with a link straight to the Guard tab. {% hint style="success" %} You decide what ships. Your content tells you when it needs attention. {% endhint %} {% endupdate %} {% update date="2026-04-30" %} ## New Research Flow — Strategy-First Briefs, AI Visibility Built In The Frase research experience has been rebuilt from the ground up. Experience all the power of Frase's deep research to build your strategic brief. {% embed url="" %} #### Who this is for Content marketers, SEO strategists, and anyone who wants more than a list of keywords from their research tool. This update is for users who want full control over their content briefs — with the data and intelligence to back every decision they make. #### What you'll find * **Strategy-first setup.** Define your goal, audience, and market before research begins. Everything that follows is filtered through that strategic lens. * **SERP and keyword analysis.** See how top-ranking competitors have structured their content, then dig into keyword volume, difficulty, coverage, and intent — so you're targeting terms your content can actually win. * **AI Visibility built into every session.** See which AI platforms are citing content on your topic, which competitors are appearing in those responses, and what gaps exist for you to fill — before you write a word. * **Opportunities and Evidence tabs.** Surface content gaps your competitors have missed and pull authoritative stats, quotes, and proof points straight into your brief. {% hint style="success" %} You stay in control of what makes it into the brief. The heavy lifting is done. {% endhint %} {% endupdate %} {% endupdates %} --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation by asking a question. Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters: ``` GET https://docs.frase.io/whats-new/readme.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.