> For the complete documentation index, see [llms.txt](https://docs.frase.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.frase.io/core-workflows/optimize-existing-content.md).

# Optimize Existing Content

Improve what you've already published with data-driven recommendations for SEO, GEO, and EEAT.

{% hint style="success" %}
With [Frase's MCP](/automations/automate-with-frase-mcp.md), you can import a page, run the diagnostic, and apply improvements from Claude, Cursor, or any MCP client — Frase does the optimization pass while you stay in your assistant.
{% endhint %}

## Import Existing Content

### Through New Article

From the left sidebar, **Plan & Create → Content**, click the **+ New Content** button, then select **Optimize Existing**. 

<div align="left"><figure><img src="https://2279611032-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1qovufZAMEOFfdX3BMUE%2Fuploads%2FXYxqwFsKdaWasgqdhQ4g%2FScreenshot%202026-04-27%20at%2010.20.13%E2%80%AFPM.png?alt=media&#x26;token=7db90a89-73cf-4074-823d-8180d8103cdf" alt=""><figcaption></figcaption></figure></div>

You'll be taken to an import screen where you can choose how to bring your content in:

* **Paste Content** — Copy and paste text or rich HTML from any document.
* **From URL** — Import from a live webpage.&#x20;
* **From** [**Notion**](https://docs.frase.io/integrations/connectors/notion) — Import from your connected Notion workspace.
* **From** [**Google Docs**](https://docs.frase.io/integrations/connectors/google-docs) — Import from Google Docs using your connected account.

### From Your CMS Posts

If you have a [CMS integration](/integrations/cms-publishing/frase-cms.md) connected, there's a faster path for importing published articles in bulk.

From **Plan & Create → Content**, you'll see three tabs across the top of the content view: Articles, Briefs, and **CMS Posts**. Click CMS Posts and Frase will display all of the articles currently published on your connected site.

<div align="left"><figure><img src="https://2279611032-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1qovufZAMEOFfdX3BMUE%2Fuploads%2F4UEieeJPm4Q4bqJDxNP6%2FScreenshot%202026-04-27%20at%2010.21.01%E2%80%AFPM.png?alt=media&#x26;token=e956d565-16a9-4e12-803d-a7d42329dc7b" alt=""><figcaption></figcaption></figure></div>

Find the article you want to work on and click **Import**. It opens directly in the editor, ready for analysis.

## Optimize Existing Content

### Keyword Research

Open any content and select the [***Keyword*** ***Research***](https://docs.frase.io/feature-reference/deep-research#how-to-research-for-existing-content) tab of the right sidebar to analyze your primary keyword against the SERP competition. These findings flow into the **Checklist** tab.

<div align="left"><figure><img src="https://2279611032-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1qovufZAMEOFfdX3BMUE%2Fuploads%2Fb6uGFBMZX9CIuFQhU5PE%2Fimage.png?alt=media&#x26;token=87087368-2ee8-44d8-a5d8-0641d251dc1c" alt=""><figcaption></figcaption></figure></div>

### The Checklist

The ***Checklist*** tab is key to understanding your content's overall structure, quality, and publish readiness. It includes:

* **Topic coverage** — Manage your content's primary and secondary keywords. Add and edit queries, set keyword priority, and track coverage.
* **Structure checklist** — Apply suggestions to integrate keywords into your copy for maximum readability, and explore additional SERP competitor headings.
* **Authority checklist** — Track your content's authority signals like author profiles, credentials, claims, sources, and quotes. Add recommended evidence into your content for a boost.
* **Meta Tags** — Assess if your meta titles and meta descriptions are optimized for SEO before you go live.

<div align="left"><figure><img src="https://2279611032-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1qovufZAMEOFfdX3BMUE%2Fuploads%2FMb2D2EffriKEZ2ly16qE%2Fimage.png?alt=media&#x26;token=31c7f1f6-eb06-4f53-b5c6-2315cd37e7e4" alt=""><figcaption></figcaption></figure></div>

### Content Scores

From the ***Score*** tab of the Editor's right side panel, you'll see **Overall Score** — a combined optimization score that reflects how your content is performing across three dimensions:

* **EEAT** — Google's quality rater guidelines. This measures whether your content demonstrates expertise, experience, authoritativeness, and trustworthiness. Things like author credentials, citations, and content depth all contribute.
* **GEO** — How easily AI systems can extract, trust, and cite your content. This score evaluates quotability, structure, definitions, key takeaways, and citable data.
* **SEO** — Traditional search engine signals. Keyword placement, meta tags, content structure, and readability all feed into this.

{% hint style="success" %}
Each score runs on a 0 to 100 scale and updates in real time as you make changes. You can expand any score to see exactly which components are contributing and where gaps are. [This article](https://docs.frase.io/feature-reference/content-scores-explained) goes into more detail.
{% endhint %}

#### **How to Improve Scores**

Click the green **Improve Score** button below your overall score to see a Content Diagnostic of what's holding each score back[^1].

<div align="center"><figure><img src="https://2279611032-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1qovufZAMEOFfdX3BMUE%2Fuploads%2FXU0tVobdJZ7IbEaOVcoC%2FScreenshot%202026-04-27%20at%2010.23.45%E2%80%AFPM.png?alt=media&#x26;token=83e78db5-c3f0-49cd-b89c-8707decb1e83" alt="" width="316"><figcaption></figcaption></figure></div>

From there, you have two ways to act on what you find:

<details>

<summary>AI Rewrite</summary>

Hands the improvement plan to Frase to work through on your behalf. This is the fastest path to a meaningfully higher score and works especially well when you're moving through a backlog of articles. You can also ask the [Frase Agent](/automations/meet-the-frase-agent.md) in the **Ask AI** tab to "improve this article's GEO and SEO scores."

</details>

<details>

<summary>Manual Tips</summary>

A curated list of specific, actionable recommendations you can implement yourself. Each tip is labeled with its priority level *(High, Medium, or Low),* which score it affects, and how many points it's worth. For example:

* **Add citations and expert sources** — Reference authoritative sources, include expert quotes, and cite reputable publications or studies. (+X EEAT points)
* **Add data and statistics** — Include specific numbers, percentages, and research findings to demonstrate expertise. (+X EEAT points)
* **Write quotable statements** — Create clear, factual sentences between 10 and 35 words that AI systems can easily extract and cite. (+X GEO points)

{% hint style="success" %}
This tab is particularly useful when you want full editorial control, or when a change requires context about your brand or audience that Frase can't infer on its own.
{% endhint %}

</details>

## Optimizing a Backlog

If you're working through a library of existing content rather than a single article, here's an approach that works well.

{% stepper %}
{% step %}

### Prioritize your highest-traffic pages

Start with your highest-traffic pages. These are the ones where a ranking improvement has the most immediate impact. Use the *CMS Posts* tab to see all your connected articles in one place and prioritize from there.&#x20;

Also check [AI Visibility](/core-workflows/ai-visibility-and-geo.md) for prompts where competitors get cited and you don't, since the page that should answer them is a strong pick.

{% hint style="success" %}
**How do I know which articles to optimize first?** Check your [SEO Analytics](/feature-reference/seo-analytics.md) for pages ranking between positions 4-10. These pages already have momentum and are closest to breaking onto page one.&#x20;
{% endhint %}
{% endstep %}

{% step %}

### Open the Content Diagnostic

For each article, open the Content Diagnostic and trigger the **AI Rewrite** first to handle Auto fixes quickly. Then review any AI-assisted changes before they're applied.&#x20;

Finish by working through the *Manual Tips* marked High priority — these tend to be the improvements that require a human touch, like adding expert citations or writing quotable statements specific to your subject matter.
{% endstep %}

{% step %}

### Turn on Content Guard

Once an article is updated and republished, turn on [Content Guard](/automations/content-guard.md) to monitor its performance automatically.
{% endstep %}
{% endstepper %}

{% hint style="info" %}
**Need more articles?** Pro, Scale, and Enterprise customers can turn on ***Overages*** to bill extra credits past their plan's limits. Manage these from ***Settings > Billing & Usage > Overage Settings.***
{% endhint %}

[^1]:


---

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