Audit My Site

Find what's holding your site back and know exactly what to fix first.

Most SEO and GEO problems are invisible until they've already cost you rankings and citations. Pages with broken links, thin content, weak internal structure, or missing metadata don't announce themselves — they just quietly underperform. A Site Health Audit surfaces all of it in one pass and tells you what to prioritize so you're not guessing where to start.

What a Site Audit Does

Frase crawls your site the way a search engine does, evaluating every page across several key areas:

Technical issues

Broken links, slow-loading pages, missing or incomplete meta tags, and other hidden blockers that hurt performance without obvious symptoms.

Content quality

Thin content, duplicate titles, keyword stuffing, and other signals that weaken your relevance in search.

Site structure

Navigation problems, weak internal linking, and pages that are difficult for search engines to crawl and LLMs to cite efficiently.

Opportunities

Pages that are already close to ranking higher on the SERP and could get there with targeted improvements.

Frase also detects keyword cannibalization (pages on your site competing for the same keywords) so you can resolve the overlap before it drags both pages down.

The Three Audit Views

Site Health in Frase is organized into three tabs that work together:

1

Audits

Your historical crawl reports. Every audit you run is saved here so you can track how your site health changes over time and measure the impact of fixes you've made. This is the long view.

2

Health

A real-time dashboard showing your site's current state. Overall health score, key metrics, and a quick snapshot of what needs attention right now. Check this when you want a fast read on where things stand.

3

Issues

Your actionable task list. Every problem found in the audit is listed here, grouped by severity and filterable by issue type. This is where you actually work through fixes.

Think of it this way: Audits shows you how things have changed, Health tells you where you stand today, and Issues tells you exactly what to fix.

Running an Audit

Go to Site → Audits and start a new crawl. You have two options depending on what you need:

• Full Site Audit — Crawls up to your plan's page limit and gives you a comprehensive site-wide picture. Best for regular SEO work and full-site optimization.

• Specific Section Audit — Crawls a defined set of pages or sections. Faster, and ideal for spot checks, targeted improvements, or validating changes after an update.

If this is your first audit, run a full crawl. You want the complete picture before you start making decisions.

How Findings Are Prioritized

Audit results are grouped into three levels:

Critical — Fix these first. These are the issues most likely to be actively hurting your rankings or preventing pages from being indexed correctly.

Warnings — Important, but not urgent. Address these after critical issues are resolved.

Opportunities — Areas where small improvements could yield meaningful gains. These aren't problems so much as untapped potential.

Work top to bottom. It sounds obvious, but it's easy to get distracted by a long list of warnings while a critical issue sits unresolved.

Best Practices for Getting the Most Out of Audits

• Run your first audit before doing anything else in Frase. It gives you a baseline to work from and often surfaces quick wins you wouldn't have found otherwise.

• Re-run after major changes. Whenever you publish a batch of new content, restructure navigation, or make technical updates, run a fresh audit to confirm things improved and catch anything new. Be sure to wait at least 72 hours so the page has time to be re-indexed by Google.

• Use specific section audits for fast checks. You don't always need a full crawl. If you just updated a section of your site, audit that section and move on.

• Watch for cannibalization. If two or more pages are competing for the same keyword, neither one will rank as well as a single strong page would. The audit flags this — don't ignore it.

• Let the Frase Agent interpret your results. If you're looking at a list of issues and aren't sure what to tackle first, ask the Agent. It can read your audit findings and give you a plain-language action plan.

After your audit, your next step is usually Content Opportunities — where Frase uses your site data and Search Console connection to surface exactly what to create or improve next.

Need more audit pages? Your audit pages refresh every billing cycle. If needed, Pro, Scale, and Enterprise customers can turn on Overages to bill extra credits past their plan's limits, minimizing interruptions between cycles. Manage these from your Settings > Billing & Usage > Overage Settings.