> For the complete documentation index, see [llms.txt](https://docs.frase.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.frase.io/core-workflows/audit-my-site.md).

# Audit My Site

{% embed url="<https://youtu.be/-T_B4kVJxvc>" %}

Most SEO and GEO problems are invisible until they've already cost you rankings and citations. Pages with broken links, thin content, weak internal structure, or missing metadata don't announce themselves — they just quietly underperform.&#x20;

A **Site Health Audit** surfaces all of it in one pass and tells you what to prioritize so you're not guessing where to start.

### What a Site Audit Does

<figure><img src="/files/T5l5eveEDJ87qdGbky3U" alt=""><figcaption></figcaption></figure>

Frase crawls your site the way a search engine does, evaluating every page across several key areas:

<details>

<summary><strong>Technical issues</strong></summary>

Broken links, slow-loading pages, missing or incomplete meta tags, and other hidden blockers that hurt performance without obvious symptoms.

</details>

<details>

<summary><strong>Content quality</strong></summary>

Thin content, duplicate titles, keyword stuffing, and other signals that weaken your relevance in search.

</details>

<details>

<summary><strong>Site structure</strong></summary>

Navigation problems, weak internal linking, and pages that are difficult for search engines to crawl and LLMs to cite efficiently.

</details>

<details>

<summary><strong>Opportunities</strong></summary>

Pages that are already close to ranking higher on the SERP and could get there with targeted improvements.

</details>

{% hint style="success" %}
Frase also detects keyword cannibalization (pages on your site competing for the same keywords) so you can resolve the overlap before it drags both pages down.
{% endhint %}

### Running an Audit

Go to **Optimize → Audits,** start a new crawl through the **New Audit** button, and choose your audit type.&#x20;

<div align="left"><figure><img src="/files/ZzQcxOHnrCGpoUvQIOQp" alt=""><figcaption></figcaption></figure></div>

You have three options depending on what you need:

* **Full Site Audit** — Crawls up to your plan's page limit and gives you a comprehensive site-wide picture. Best for regular SEO work and full-site optimization.
* **Specific Section Audit** — Crawls a defined set of pages or sections. Faster, and ideal for spot checks, targeted improvements, or validating changes after an update.&#x20;
  * You can easily customize the audit by filtering to *unaudited pages only,* excluding previously audited pages, and more.
* **Custom URL List** —  Crawls only the entered pages you care about. Ideal for targeted audits on specific pages, categories, sections, etc.&#x20;

<figure><img src="/files/sQMDLuRIMURFBHSXFvk7" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
If this is your first audit, run a full crawl set to the max pages of your full site. You want the complete picture before you start making decisions.
{% endhint %}

{% hint style="danger" %}
**Seeing pages Frase failed to crawl?** If you use Cloudflare, you may need to adjust your whitelist settings. Reach out to **<support@frase.io>** if you need help.
{% endhint %}

Once the audit has been run, you will see **site-wide findings** above your Pages table, so you can view and apply improvements with a wider scope.&#x20;

<figure><img src="/files/6cvughHNHhBgItnKykW9" alt=""><figcaption></figcaption></figure>

You can work from two views:

* **Pages** — site-wide findings, plus every page in the crawl with its scores. Click any row to open the page drawer and see the audit facts and how Frase classified that page.
* **Issues** — every problem found, grouped by severity. This is your task list.

<figure><img src="/files/o4jKOvmPSKSpidpkVaEb" alt=""><figcaption></figcaption></figure>

Use the filters on the right to narrow your view, and manually exclude a page if you'd like it to stay out of the next audit.&#x20;

<div align="left"><figure><img src="/files/J0zxz9HOlaFAQaEeXhcL" alt=""><figcaption></figcaption></figure></div>

Hit **Export** to download the fix pack, or the **Download** icon or **Share** to send the full site health report to your team or client.

#### How Findings Are Prioritized

Audit results are grouped into three levels:

{% hint style="danger" %}
**Critical** — Fix these first. These are the issues most likely to be actively hurting your rankings or preventing pages from being indexed correctly.
{% endhint %}

{% hint style="warning" %}
**Warnings** — Important, but not urgent. Address these after critical issues are resolved.
{% endhint %}

{% hint style="success" %}
**Opportunities** — Areas where small improvements could yield meaningful gains. These aren't problems so much as untapped potential.
{% endhint %}

We recommend working from top to bottom. It sounds obvious, but it's easy to get distracted by a long list of warnings while a critical issue sits unresolved.

#### Best Practices for Getting the Most Out of Audits

* **Run your first audit before doing anything else in Frase.** It gives you a baseline to work from and often surfaces quick wins you wouldn't have found otherwise.
* **Prioritize site-wide changes and critical issues.** These cover identified issues across multiple pages or with the highest SEO impact, so fixing them early can save you time and help you ramp up fast.
* **Re-run after major changes.** Whenever you publish a batch of new content, restructure navigation, or make technical updates, run a fresh audit to confirm things improved and catch anything new.&#x20;
  * Be sure to wait at least 72 hours so the page has time to be re-indexed by Google.
* **Use specific section audits for fast checks.** You don't always need a full crawl. If you just updated a section of your site, audit that section and move on.
* **Watch for cannibalization.** If two or more pages are competing for the same keyword, neither one will rank as well as a single strong page would. The audit flags this — don't ignore it.
* **Let the**[ **Frase Agent** ](https://docs.frase.io/get-started/meet-the-frase-agent)**interpret your results.** If you're looking at a list of issues and aren't sure what to tackle first, ask the Agent. It can read your audit findings and give you a plain-language action plan.

{% hint style="success" %}
After your audit, your next step is usually [**Content Opportunities**](/feature-reference/content-opportunities.md) — where Frase uses your site data and [Search Console ](https://docs.frase.io/integrations/connectors/google-search-console)connection to surface exactly what to create or improve next.
{% endhint %}

{% hint style="info" %}
**Need more audit pages?** Your audit pages refresh every billing cycle. If needed, Pro, Scale, and Enterprise customers can turn on ***Overages*** to [bill extra credits past their plan's limits](#user-content-fn-1)[^1], minimizing interruptions between cycles. Manage these from your *Settings > Billing & Usage > Overage Settings.*
{% endhint %}

[^1]:


---

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