Content Opportunities
Discover data-driven ways to improve your content
Opportunities in Frase automatically discovers and prioritizes the best content you should create or update based on actual performance data, competitive gaps, and scalable SEO strategies.
Instead of guessing what to publish next, Opportunities shows you where ranking gains are most achievable and which actions will drive the biggest impact.
How It Works
Opportunities pulls data from multiple sources and scores each idea based on impact and effort so you can focus on what actually moves the needle.
The system continuously evaluates your data and surfaces prioritized recommendations.
What's Analyzed
Opportunities automatically analyzes:
Google Search Console (if connected) Discover ranking opportunities and content gaps based on your actual search data.
Content Decay Identifies declining pages and any lost traffic.
Competitor Gaps See topics competitors rank for that you don’t, with competitor ranking info for each keyword.
Programmatic Detection Identifies scalable SEO templates (comparisons, location pages, integrations).
Smart Scoring System
Each opportunity receives a score based on these weighted factors:
Impact (35%) — Traffic potential from ranking improvements
Effort (25%) — How much work is required
Speed (20%) — How quickly results can be seen
Strategic Value (20%) — Long-term business impact
This scoring system helps you focus on opportunities that deliver meaningful results without overcommitting resources.
Types of Opportunities
Frase organizes opportunities into these core categories:
Quick Wins
Google Search Console pages currently ranking positions 3–20 that could realistically jump to page one with optimization. These are often the fastest ROI opportunities.
Competitor Gaps
Topics your competitors rank for — but you don’t. These represent missed traffic and market share.
Content Decay
Existing pages that are losing rankings or traffic. Refreshing and re-optimizing these can restore performance quickly.
Programmatic SEO
Scalable page templates such as:
Comparison pages
Location pages
Integration pages
These allow you to generate multiple SEO-driven pages efficiently at scale.
Optimization Workflow
Once you identify an opportunity, Frase gives you three action paths:
Best Practices
To get the most out of Opportunities:
Start in the Quick Wins view (high impact, low effort).
Create briefs for your top-scoring opportunities.
Generate content once your brief is finalized.
Use optimization suggestions to improve rankings further.
Run scans as needed — a 24-hour cooldown prevents redundant lookups between scans.
This structured flow ensures your content strategy stays aligned with measurable SEO gains.
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