# Content Opportunities

Opportunities in Frase automatically discovers and prioritizes the best content you should create or update based on actual [performance data](https://docs.frase.io/advanced/seo-analytics), competitive gaps, and scalable SEO strategies.

Instead of guessing what to publish next, Opportunities shows you where ranking gains are most achievable and which actions will drive the biggest impact.

<figure><img src="/files/o1UQMozuWE4XyAuB42QE" alt=""><figcaption></figcaption></figure>

### How It Works

Opportunities pulls data from multiple sources and scores each idea based on impact and effort so you can focus on what actually moves the needle.

{% hint style="success" %}
The system continuously evaluates your data and surfaces prioritized recommendations.
{% endhint %}

#### What's Analyzed

Opportunities automatically analyzes:

* [**Google Search Console**](https://docs.frase.io/integrations/connectors/google-search-console) *(if connected)*\
  Discover ranking opportunities and content gaps based on your actual search data.
* **Content Decay**\
  Identifies declining pages and any lost traffic.
* **Competitor Gaps**\
  See topics competitors rank for that you don’t, with competitor ranking info for each keyword.
* **Programmatic Detection**\
  Identifies scalable SEO templates (comparisons, location pages, integrations).

#### Smart Scoring System&#x20;

Each opportunity receives a score based on these weighted factors:

* **Impact (35%)** — Traffic potential from ranking improvements
* **Effort (25%)** — How much work is required
* **Speed (20%)** — How quickly results can be seen
* **Strategic Value (20%)** — Long-term business impact

{% hint style="success" %}
This scoring system helps you focus on opportunities that deliver meaningful results without overcommitting resources.
{% endhint %}

### Types of Opportunities

Frase organizes opportunities into these core categories:

<details>

<summary><strong>Quick Wins</strong></summary>

Google Search Console pages currently ranking **positions 3–20** that could realistically jump to page one with optimization. These are often the fastest ROI opportunities.

</details>

<details>

<summary><strong>Competitor Gaps</strong></summary>

Topics your competitors rank for — but you don’t. These represent missed traffic and market share.

</details>

<details>

<summary><strong>Content Decay</strong></summary>

Existing pages that are **losing rankings or traffic**. Refreshing and re-optimizing these can restore performance quickly.

</details>

<details>

<summary><strong>Programmatic SEO</strong></summary>

Scalable page templates such as:

* Comparison pages
* Location pages
* Integration pages

These allow you to generate multiple SEO-driven pages efficiently at scale.

</details>

<figure><img src="/files/G79t7EIOcvN0sOQ4SaKr" alt=""><figcaption></figcaption></figure>

### Optimization Workflow

Once you identify an opportunity, Frase gives you three action paths:

{% stepper %}
{% step %}

#### Create Brief

Plan structure, intent, and optimization strategy before writing.
{% endstep %}

{% step %}

#### Generate Content

Write the article immediately using AI.
{% endstep %}

{% step %}

#### Update Existing

Refresh and optimize declining content.
{% endstep %}
{% endstepper %}

### Best Practices

To get the most out of Opportunities:

1. Start in the **Quick Wins** view (high impact, low effort).
2. Create briefs for your top-scoring opportunities.
3. [Generate content](https://docs.frase.io/using-frase/content-creation) once your brief is finalized.
4. Use optimization suggestions to improve rankings further.
5. Run scans as needed — a 24-hour cooldown prevents redundant lookups between scans.

This structured flow ensures your content strategy stays aligned with [measurable SEO gains](https://docs.frase.io/advanced/seo-analytics).


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