Automate with Frase MCP

What becomes possible when Claude and other LLMs can operate Frase on your behalf.

Ready to jump right in? Download Frase MCP in the Claude Directory here. For ChatGPT, click Connect in ChatGPT under Settings → API Keys in Frase to add the official Frase app. For Cursor, use the npm package and add next.frase.io/api/mcp as a connector.

What Frase MCP Can Do

Frase's MCP integration lets Claude, ChatGPT, or Cursor run research, create briefs, audit your site, find content gaps, optimize articles, and more — driven entirely by a conversation.

Here are some examples:

• "Find my top ten content gaps and create a brief for each one."

• "Run a site audit and give me a plain-language summary of the most critical issues."

• "Research this keyword, build a brief, and write a draft optimized for AI visibility."

• "Which of my published articles are showing signs of content decay?"

• "Create a content cluster around email marketing — pillar page plus five supporting article briefs."

• "What should I publish next based on my current opportunities?"

Connect via Claude Directory (Fastest)

You can find the Frase MCP in the Claude Directory here. Simply click Connect, choose your Frase account, and voila!

What to expect your first time: Claude asks permission the first time it uses each Frase tool, tells you what it's doing as it works, and checks with you before publishing or making changes.

Connect via Claude Code (Backup)

Claude Code is Anthropic's command-line tool that lets Claude work directly with tools and services on your behalf. It's the environment where the Frase MCP connection runs.

Here's how to set it up:

1

Install Claude Code

Claude Code runs in your computer's terminal.

Go to claude.ai/code and follow the installation instructions for your operating system. You'll need Node.js installed on your computer first. If you don't have it, the Claude Code setup page will point you to where to download it (it's free).

2

Connect the Frase MCP Server

With Claude Code installed, run the following command in your terminal — replacing the placeholder at the end with your actual Frase API key:

claude mcp add frase -- npx -y @frase/mcp-server --api-key sk_live_your_api_key

To find your API key, go to Settings → API Keys inside Frase and copy it. Once you run this command, Claude Code will automatically start the Frase server whenever it's needed. You only need to do this once.

3

Start a Session

Once the setup is complete, open Claude and start a conversation. The Frase MCP server runs in the background automatically.

To confirm everything is connected, try this as your first message:

"List my connected Frase sites."

If Claude responds with your site names, you're ready to go.

Requests to Try

Here are some good starting requests to get a feel for what's possible:

1. Start with something low-stakes and informational — "What are my top content opportunities right now?" — to see how Claude interprets your data and presents results.

2. Then try a creation request — "Research [your keyword] and create a brief" — to see the full research-to-brief workflow run.

3. Then try something analytical — "Which of my pages are ranking between position four and ten and are worth optimizing?" — to see how Claude uses your Search Console data.

From there, the workflows you'll find most valuable will depend on your own content operation — what's most repetitive and what takes the most time.

For Developers and Technical Teams

If want to explore the full technical capabilities of the Frase MCP server and API, the complete documentation is available below:

• MCP Server

• API Documentation