Publish Content to Your CMS

Get your content live in a few clicks, and keep it performing after it ships.

When your article is ready, you have two options: connect your CMS to enable direct publishing, or use the Share tab on the right side of the editor to export or hand off your content without leaving Frase.

Publishing Content

If you have a CMS connected, you'll see a Publish to CMS button at the top of your article's Editor — click it, choose your destination, and select whether to push the content as a live post or a draft.

Frase supports direct publishing to:

• Frase CMS — Frase's built-in headless hosting option

• WordPress — Creates a blog post instantly

• Webflow — Publishes to a CMS collection item

• Sanity — Sends content to your headless CMS

• Wix — Launches content to your Wix Blog

To connect your CMS, go to Settings → Integrations, find your platform, and follow the connection steps.

Ask the Frase Agent, or Claude with Frase MCP connected, "Publish this article to WordPress as a draft."

Content Rule Checks

The content rules you set in Automations, or in Brand Hub for Never Terms, are enforced everywhere an article can go live: the editor, through the Calendar, and over the API or MCP.

What happens depends on the rule's severity:

• A rule set to Error severity blocks the publish and names the violation, so content that breaks a hard rule can't reach your site.

• A rule set to Warning severity lets you go ahead with a Publish Anyway confirmation.

Drafts stay ungated, so you can save work in progress freely.

Scheduling Content

Schedule an article on the Content Calendar and Frase publishes it on that date. Scheduled and manual publishes follow the same rules.

Set Content Types with Site Taxonomy

With Frase CMS, you can publish content types beyond blogs, like alternatives, reviews, and FAQs, and Frase organizes each one into its own browsable section of your site.

You control which types are live in your site's taxonomy settings.

On the left sidebar, go to Frase CMS > Settings, open Taxonomy, and enable the content types you want to publish.

Once a type is enabled, Frase automatically gives it:

• Its own public index page, so readers can browse that catalog (for example, /alternatives/, /reviews/, or /faq/)

• Its own sitemap entries and feed

• A clean separation from your blog. Your /blog/ page shows blog posts only, so other content types don't mix in.

When you publish, pick the content type that matches the piece. If you choose a type that isn't enabled yet, Frase shows a yellow warning at publish time, so head back to Taxonomy and enable it first.

Enable a content type before you publish to it. The index page and feed for that type only appear once the type is turned on in your taxonomy settings.

Exporting and Sharing Content

If you're not publishing directly to a CMS, or if your content needs to go somewhere else first, open the Share tab on the right side of the editor.

From there you can export the article as a file in several formats:

• HTML — Web-ready with styling intact

• PDF — A printable document

• Markdown — A formatted .md file

• Plain Text — A simple .txt file

You can also export directly to cloud tools you already use, like Notion and Google Docs.

If you need to share the article with a collaborator, client, or reviewer, the Share option in the same panel lets you hand off the article without publishing it publicly.

Protecting Content With Content Guard

Turn on Content Guard for a published article and Frase drafts an update when it starts losing rank. To see whether AI answers cite the page too, track it in AI Visibility.