> For the complete documentation index, see [llms.txt](https://docs.frase.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.frase.io/feature-reference/frase-answers.md).

# Frase Answers

Turn real visitor questions into published content that ranks on Google and gets cited by AI.

{% embed url="<https://youtu.be/TrALj8QDJdE>" %}

**Frase Answers** is an AI answer agentic assistant you add to your own site. It captures every question people ask and attempts to answer them using your existing content.

Those questions become a first-party demand signal that drives the rest of the platform: tracking your [AI visibility](/core-workflows/ai-visibility-and-geo.md) and drafting the [content you're missing](/feature-reference/content-opportunities.md) for [publishing to your CMS](/core-workflows/publish-content-to-your-cms.md).

<figure><img src="https://2279611032-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1qovufZAMEOFfdX3BMUE%2Fuploads%2FTLS5E17m3sUy08kNuLSr%2Fimage.png?alt=media&#x26;token=8a9e70d7-2406-414b-8355-364d55e9979e" alt=""><figcaption></figcaption></figure>

### How to Set Up Answers

{% stepper %}
{% step %}

#### Complete the setup wizard

On the left sidebar, open **Answers**. Complete the setup wizard for your site.
{% endstep %}

{% step %}

#### Index your content

On the *Knowledge* tab under the *Sources* section, run a website crawl to index your content. Be sure to add any other reference docs or other sources you'd like your widget to know.
{% endstep %}

{% step %}

#### Customize and test the widget

Customize the widget's *Mascot, Chat style*, and *Voice* to match your branding. Run a few test sessions in the Playground, and modify as needed.
{% endstep %}

{% step %}

#### Install the widget

When you're ready to go live, open the *Embed* tab. Install the widget using the install instructions, and preview it in the app before it goes live.
{% endstep %}

{% step %}

#### Review visitor questions

Review what visitors ask. As questions come in, Frase surfaces the gaps so you can act on them.
{% endstep %}

{% step %}

#### Draft and publish content

Draft, approve, and publish. Turn a recommendation into a brief and first draft, review it, and publish to your CMS.
{% endstep %}
{% endstepper %}

<div align="left"><figure><img src="https://2279611032-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1qovufZAMEOFfdX3BMUE%2Fuploads%2FozVLi9Wwo07Mzq3hNtyJ%2Fimage.png?alt=media&#x26;token=bdbc662f-320a-4ede-ba10-53a1da796b68" alt=""><figcaption></figcaption></figure></div>

{% hint style="info" %}
**Need more control over responses?** Check the *Voice* tab to adjust your tone, suggested questions, intro, fallback messages, and more.
{% endhint %}

<div align="left"><figure><img src="https://2279611032-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1qovufZAMEOFfdX3BMUE%2Fuploads%2FkoDfBq4i99QgQsJSGGVv%2Fimage.png?alt=media&#x26;token=f4ae42db-e0fd-41c3-a0c6-38e03157e8f7" alt=""><figcaption></figcaption></figure></div>

### Pricing

Frase Answers is a **per-site add-on** with a 7-day free trial and no credit card required.

Manage it in ***Settings → Billing & Usage** → **Frase Answers*** add-on. For current tiers and limits, see the [pricing page](https://www.frase.io/pricing).


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.frase.io/feature-reference/frase-answers.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.