Frase Answers
Turn real visitor questions into published content that ranks on Google and gets cited by AI
Frase Answers is an AI answer widget built for content and marketing teams, SEO teams, agencies, and enterprises.
You add to your own site - it answers visitor questions using your existing content, and it captures every question people ask, in their own words.
Those questions become a first-party demand signal that drives the rest of the platform: tracking your AI visibility, drafting the content you're missing, and publishing it to your CMS. Every unanswered question is a content brief writing itself.
Nothing publishes on its own. Drafting is automated, but publishing is gated. A person on your team reviews and approves every piece before it goes live.
How the Loop Works
Frase Answers connects four jobs that most teams buy as separate tools. The widget is the front door, and everything downstream runs on the demand it captures.
How to Set Up Answers
On the left sidebar, open Answers. Complete the setup wizard for your site.
On the Knowledge tab under the Sources section, run a website crawl to index your content. Be sure to add any other reference docs or other sources you'd like your widget to know.
Customize the widget's Mascot, Chat style, and Voice to match your branding. Run a few test sessions in the Playground, and modify as needed.
When you're ready to go live, open the Embed tab. Install the widget using the install instructions, and preview it in the app before it goes live.
Review what visitors ask. As questions come in, Frase surfaces the gaps as recommendations. See Find Content Gaps with Answers Signals for how to act on them.
Draft, approve, and publish. Turn a recommendation into a brief and first draft, review it, and publish to your CMS.
Your Voice, Your Approval, Your Pace
Three things stay in your control:
Your brand voice. Drafts are written in the voice you define via Brand Hub DNA.
Your approval. No content publishes until someone on your team signs off.
Your pace. Stay fully hands-on, or give the agent more autonomy as your trust grows.
Need more control over responses? Check the Voice tab to adjust your suggested questions, intro, fallback messages, and more.
Plans and Pricing
Frase Answers is a per-site add-on with a 7-day free trial and no credit card required. You can buy a tier per site, see live usage for each one, and upgrade or cancel directly from billing.
Manage it in Settings → Billing & Usage → Frase Answers add-on, where you'll find a per-site tier picker and live usage meters. For current tiers and limits, see the pricing page.
Frequently Asked Questions
Does Frase publish automatically without my review?
No. Drafting is automated, but publishing is gated. You review and approve content before anything goes live. When you approve, one click publishes to WordPress, Sanity, Webflow, Wix, or Frase CMS.
Where does the demand signal come from?
From your own visitors. The widget sits at your site's front door and records the exact questions people ask, in their own words. That's a cleaner signal than guessing from keyword tools, because it's your real audience asking about your real offering.
How is Frase different from AI-visibility monitoring tools?
Most tools monitor and stop there. Frase closes the loop. It captures demand from your own visitors, drafts the missing content, publishes it to your CMS after you approve, and measures the lift.
Ready to get started? Check out this guide to finding content gaps from your Frase Answers data.
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