> For the complete documentation index, see [llms.txt](https://docs.frase.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.frase.io/feature-reference/frase-answers.md).

# Frase Answers

Turn real visitor questions into published content that ranks on Google and gets cited by AI.

{% embed url="<https://youtu.be/TrALj8QDJdE>" %}

**Frase Answers** is an agentic site assistant that captures every question people ask and attempts to answer them using your existing content.

Those questions become a first-party demand signal that drives the rest of the platform: tracking your [AI visibility](/core-workflows/ai-visibility-and-geo.md) and drafting the [content you're missing](/feature-reference/content-opportunities.md) for [publishing to your CMS](/core-workflows/publish-content-to-your-cms.md).

<figure><img src="https://2279611032-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1qovufZAMEOFfdX3BMUE%2Fuploads%2FTLS5E17m3sUy08kNuLSr%2Fimage.png?alt=media&#x26;token=8a9e70d7-2406-414b-8355-364d55e9979e" alt=""><figcaption></figcaption></figure>

## How to Set Up Answers

{% stepper %}
{% step %}

### Complete setup

On the left sidebar, open **Answers**. Complete the setup wizard for your site.
{% endstep %}

{% step %}

### Index your content

On the *Knowledge* tab under the *Sources* section, run a website crawl to index your content. Add any other reference docs or other sources you'd like your widget to know.

You can change crawl exclusions after setup. Each change shows how many pages it adds back, with a **Re-crawl now** button. You can also paste a docs or help center sitemap to fill in the exclusions picker.
{% endstep %}

{% step %}

### Customize and test the widget

Customize the widget's *Mascot, Chat style*, and *Voice* to match your branding. Run a few test sessions in the Playground, and modify as needed.

An uploaded avatar replaces the Frase character in both the chat header and the launcher bubble visitors see.
{% endstep %}

{% step %}

### Install the widget

When you're ready to go live, open the *Embed* tab. Install the widget using the instructions, and preview it before it goes live.

To open the widget automatically from a link or QR code, add `#open-frase` to the end of the page address. The widget also works with a keyboard and screen readers, and meets the WCAG 2.2 AA accessibility standard.
{% endstep %}

{% step %}

### Review visitor questions

Review what visitors ask. As questions come in, Frase surfaces the gaps so you can act on them.
{% endstep %}

{% step %}

### Draft and publish content

Draft, approve, and publish content to fill gaps. Turn a recommendation into a brief and first draft, review it, and publish to your CMS.
{% endstep %}
{% endstepper %}

<div align="left"><figure><img src="https://2279611032-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1qovufZAMEOFfdX3BMUE%2Fuploads%2FozVLi9Wwo07Mzq3hNtyJ%2Fimage.png?alt=media&#x26;token=bdbc662f-320a-4ede-ba10-53a1da796b68" alt=""><figcaption></figcaption></figure></div>

{% hint style="info" %}
**Need more control over responses?** Check the *Voice* tab to adjust your tone, suggested questions, intro, fallback messages, and more.
{% endhint %}

<div align="left"><figure><img src="https://2279611032-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1qovufZAMEOFfdX3BMUE%2Fuploads%2FkoDfBq4i99QgQsJSGGVv%2Fimage.png?alt=media&#x26;token=f4ae42db-e0fd-41c3-a0c6-38e03157e8f7" alt=""><figcaption></figcaption></figure></div>

## Pricing

Frase Answers has a **free tier**, so you can start using it on your site at no cost. Paid tiers are a **per-site add-on**.

Manage it in ***Settings → Billing & Usage** → **Frase Answers*** add-on. For current tiers and limits, see the [pricing page](https://www.frase.io/pricing).

Widget customization follows your Answers tier, not your Frase plan. Every Answers tier can set the greeting, placeholder, colors, and position, and the Pro Answers tier and above can also set the header image.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://docs.frase.io/feature-reference/frase-answers.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.