AI Visibility & GEO

Track where your brand shows up in AI search and optimize your content to get cited.

Using Claude, Cursor, or othr MCP clients? Use Frase MCP to check your Share of Voice, compare against competitors, and pull GEO improvements.

AI Visibility and GEO are closely related but distinct:

1. AI Visibility is about tracking. It tells you over time whether your brand is showing up in AI-generated responses, which platforms mention you, and how you compare to competitors.

2. GEO is about optimization. It tells you how well your content is structured to be extracted, trusted, and cited by AI systems — and gives you specific improvements to make.

AI Visibility

AI Visibility starts with prompts — real questions people ask AI systems. You add prompts related to your industry, products, and competitors, and Frase asks AI platforms those prompts to track when your brand is mentioned or cited.

Once your prompts are set up, Frase gives you:

• Share of Voice Score — Your overall visibility across all tracked prompts, compared to competitors.

• Appearance Rate: How often AI answers name your brand, including answers that mention you without linking to you.

• Platform breakdown — Which AI platforms mention you most, and which don't mention you at all.

• Sentiment and trend velocity — Whether your visibility is improving and how quickly.

• Head-to-head competitor comparisons — Who dominates the conversation in your space and where you have ground to make up.

Bonus: LLM crawls and mentions can be tracked by turning on Crawler Logs, and site visits from LLMs via AI Referrals.

Setting Up Prompts

In Frase, tracked prompts can be categorized into tiers of the purchasing funnel:

• Awareness prompts — broad, exploratory queries. "Best content optimization tools," "SEO tools comparison." High competition for citations, but high volume of people asking them.

• Consideration prompts — problem-oriented, more specific. "How do I fix content decay automatically," "tools for optimizing content for AI search." This is where mid-funnel buyers are researching solutions.

• Decision prompts — late-stage comparison queries. "[Competitor] alternatives," "[Your product] vs [Competitor]." The person is close to a buying decision and evaluating options.

Strong prompt types include:

• "Best [your product category]"

• "[Industry] tools comparison"

• "[Problem] solutions"

• "[Competitor] alternatives"

A well-rounded prompt set covers all three tiers. A common mistake is only tracking awareness prompts and missing the consideration and decision queries where you may actually be winning or losing customers.

Track Prompts by Funnel Stage

On the Prompts tab, scroll to the bottom to see a list of Suggested Prompts to Track by funnel stage.

After clicking Add Prompt, you will also see these suggestions on the left. If you're adding a new prompt manually, set the appropriate matching funnel stage with the Funnel stage dropdown.

Pro tips

• Start with 10–20 prompts. Aim for 3–5 per tier, per core use case. This gives you enough coverage to spot patterns — where you're showing up, where you're not, and whether gaps are consistent.

• Don't optimize early. Observe first. Run your initial prompt set for 2–4 weeks before drawing conclusions. AI citation patterns have natural variance — you need a baseline before you can measure movement.

• Expand prompts around your competitive set. For each direct competitor, add at least one "[Competitor] alternatives" and one "[Competitor] vs [You]" prompt. This is often where the most actionable gaps surface.

• Add prompts when you publish new content. If you write a piece targeting a specific use case or pain point, add a matching prompt.

Monitoring Results

The Overview tab is the best place to track your current overall AI Visibility performance.

You can also see breakdowns by:

• Funnel Stage, with recommendations for any gaps

• Coverage by platform

• Head-to-head competitor comparisons on the per-prompt level

• Activity of overall citations and mentions across tracked platforms

• Location-specific tracking

Dig in deeper to specific prompts via the Prompts tab. Clicking into any prompt gives you a deeper diagnosis of your current visibility status.

Track Visibility by Location

If your business has several branches or city pages, you can see which places AI assistants name you for or send people to.

1

Confirm the places Frase found on your site

The Found N places list shows the places Frase found, ordered by traffic. Tracking starts when you confirm. To add a place later, go to Settings → Sites.

2

Ask a question for your places

On the New Prompt page, tick the places to ask the question in. Each place's question is asked with its region, so Birmingham, Alabama isn't mixed up with Birmingham, England. Pages the AI cites are credited to the location they belong to.

3

Switch between places on the prompt page

In Prompts, a question tracked for several places shows once, like best home care in Austin and 12 other locations. Open it and click the place name in the headline to see another place's results.

Each prompt counts once per location toward your plan's prompt limit, so 1 prompt asked in 3 locations uses 3 prompts.

Additional Tracking

Frase has more ways to track your AI Visibility to help build a more complete picture of where you stand:

• Crawler Logs enable Frase to track total crawls or mentions from major LLMs. These require you to install a tracking snippet on your website.

• AI Referrals pull in data from a connected Google Analytics 4 (GA4) account to show you which AI platforms are bringing traffic to your site.

GEO Optimization

Your GEO Score appears in each article's Editor right side panel, alongside your EEAT Score and SEO Score.

Specifically, GEO evaluates:

• Direct answer potential — Can AI pull a clear, concise answer from this content?

• Citation worthiness — Is the information authoritative and specific enough to be quotable?

• Structured information — Are facts, stats, and definitions easy to parse?

• Question coverage — Does the content explicitly answer the kinds of questions AI systems are asked?

How to Improve Your GEO Score

There are several ways Frase helps you improve your content's AI system citability:

• Add clear definitions. If your article is about a concept, define it directly and early. AI systems frequently pull definitions verbatim.

• Include concrete data points. Statistics with clear attribution are among the most citable elements in any piece of content.

• Answer questions explicitly. Don't write around the answer. State it, then explain it.

• Use structured formats. Lists, tables, and FAQs aren't just good for readability — they're easy for AI systems to parse and extract.

• Cite credible sources. Linking to authoritative external sources signals that your content is well-researched. AI systems use this as a trust signal.

You can apply these recommendations from the Score or Checklist tabs of an article's Editor side panel.

SEO and GEO aren't competing priorities. A well-structured, well-cited, authoritative article tends to rank well on Google and get cited by AI for the same underlying reasons. Frase scores both simultaneously.

Turning AI Visibility Into a Content Strategy

The most useful thing you can do with your AI Visibility data is let it drive content decisions.

• If a competitor consistently appears in prompts where you don't, that's a gap. Frase can analyze what they're doing differently — topic coverage, content structure, citation patterns — and surface what you need to create or update to compete.

• Review your visibility trends monthly. Add prompts when you launch something new. Watch for competitors gaining ground in spaces you care about. Use those signals to decide what to optimize or create next.

AI visibility isn't something you set up once and forget. It's an ongoing signal that gets more useful the longer you track it.

Need more AI Visibility prompts? Pro, Scale, and Enterprise customers can turn on Overages to bill extra credits past their plan's limits. Manage these from your Settings > Billing & Usage > Overage Settings.

Moving to a plan with fewer prompts? Frase won't let you switch until you pause enough prompts in AI Visibility > Prompts to fit the new plan's limit.