# Changelog

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{% update date="2026-05-21" %}

## 16 Content Types — Everything You Create Now Adapts to What You're Writing

Plus, updates to target markets, brand voice generation, and Wix publishing.

Pick your content type and everything that follows is now tailored to reflect it. Outlines, GEO scoring, AI suggestions, and word count guidance all adapt to what you're writing.

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**Who this is for:** Content marketers, SEO managers, and anyone who creates more than one kind of content in Frase. If you've ever published a listicle and a pillar page in the same week, this update is built for you.
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#### What you'll find

* **16 content types, each with its own logic.** Blog, listicle, FAQ, glossary, how-to, comparison, pillar, landing page, case study, tutorial, news, product update, data report, event, resource, and pages. Choose your type at the start and every step downstream adjusts to match.
* **GEO scoring that knows what you're making.** The GEO score in your editor is now AI-judged against your specific content type's rubric, not a one-size-fits-all ruleset. Each factor tells you exactly why it scored that way and which fixes would move it most.
* **Ask AI suggestions tailored to your content type.** The Improve content shortcut in the Ask AI panel runs analysis specific to what you're creating — not generic tips. Highlight any passage to Rewrite, Make shorter, or Proofread it inline.
* **The editor spots when your content type might be off.** If the AI detects your article is a better fit for a different type, it surfaces a suggestion with a one-line reason. Accept it, dismiss it, or choose from the full list — switching immediately rescores everything.

#### What else is new

* **Brand voice, auto-generated from your site.** Head to Brand Hub and run Analyze (or Re-analyze if you've been there before) — Frase now reads your site and automatically builds a brand voice profile (alongside your competitor landscape and positioning analysis). No manual setup required.
* **18 new target markets.** Czech Republic, Hungary, Romania, Bulgaria, Ukraine, Slovakia, Slovenia, Croatia, Estonia, Lithuania, Latvia, Malta, Iceland, Greece, Serbia, Bangladesh, Kenya, and Tanzania now added.
* **Wix publishing is now live.** Ask the in-app Agent to publish to a connected Wix blog and it'll confirm before sending — joining WordPress, Webflow, and Sanity as supported destinations.
  {% endupdate %}

{% update date="2026-05-14" %}

## Content Guard — Continuous Monitoring & One-Click Fixes for Published Content

Hitting publish used to be the finish line. Now it's the starting line. Content Guard watches your live articles, flags ranking drift the moment it starts, and surfaces fixes you can apply in a click — so your content keeps performing long after it ships.

{% hint style="success" %}
**Who this is for:** Content teams, SEO managers, and editorial leads who care what happens to an article after it goes live. If you're catching ranking drops in scheduled GSC checks rather than the day they happen, this is for you.
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#### What you'll find

* **Pre-publish rule status, at a glance.** A warnings pill next to the Publish button shows whether your content passes every Content Guard rule. Click to expand per-rule status with fix hints — toggle between "issues only" and "all rules" grouped.
* **One-click monitoring on publish.** When you publish a piece, choose to "Guard this article" in one-click to immediately begin monitoring.
* **Confidence-scored optimization suggestions.** Content Guard watches your live pages and surfaces fixes — add a section, update a heading, integrate a missing entity — each tagged High / Medium / Low confidence. You decide what ships.
* **Auto-apply policy you control.** Choose how much happens without your review: *always ask me*, *auto-apply safe fixes only* (meta description, page title), or *advanced* to pick exactly what auto-applies and at what confidence threshold.
* **Notifications in your Frase agent thread.** When something needs your attention, Content Guard sends a single message to your shared chat with a link straight to the Guard tab.

{% hint style="success" %}
You decide what ships. Your content tells you when it needs attention.
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{% endupdate %}

{% update date="2026-04-30" %}

## New Research Flow — Strategy-First Briefs, AI Visibility Built In

The Frase research experience has been rebuilt from the ground up. Experience all the power of Frase's deep research to build your strategic brief.

{% embed url="<https://www.youtube.com/watch?v=FGQ8tZrb86U>" %}

#### Who this is for

Content marketers, SEO strategists, and anyone who wants more than a list of keywords from their research tool. This update is for users who want full control over their content briefs — with the data and intelligence to back every decision they make.

#### What you'll find

* **Strategy-first setup.** Define your goal, audience, and market before research begins. Everything that follows is filtered through that strategic lens.
* **SERP and keyword analysis.** See how top-ranking competitors have structured their content, then dig into keyword volume, difficulty, coverage, and intent — so you're targeting terms your content can actually win.
* **AI Visibility built into every session.** See which AI platforms are citing content on your topic, which competitors are appearing in those responses, and what gaps exist for you to fill — before you write a word.
* **Opportunities and Evidence tabs.** Surface content gaps your competitors have missed and pull authoritative stats, quotes, and proof points straight into your brief.

{% hint style="success" %}
You stay in control of what makes it into the brief. The heavy lifting is done.
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