> For the complete documentation index, see [llms.txt](https://docs.frase.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.frase.io/troubleshooting-and-faqs/controlling-content-localization-in-frase.md).
# Target a Country, Region, or City
Point Frase's research, content, and tracking at the market you actually serve. Set one default for your whole site, then override it only where a single job needs a different location.
## Set your default market
{% stepper %}
{% step %}
### Go to Brand Hub → Site Settings
{% endstep %}
{% step %}
### Set your default country and language
Nearly every feature uses this unless you tell it otherwise:
* The target country on [new content briefs](/core-workflows/create-new-content-that-ranks.md)
* The country and language a new [Research session](/feature-reference/deep-research.md) starts with
* [Opportunity](/feature-reference/content-opportunities.md) discovery
* Programmatic SEO's target country, when you haven't set one separately
* Competitive Analysis's auto-filled location and AI competitor discovery
* The default location for new [AI Visibility ](/core-workflows/ai-visibility-and-geo.md)prompts
{% endstep %}
{% endstepper %}
{% hint style="info" %}
**Changing the default only affects *****new***** work.** Briefs, prompts, and opportunities you already created keep the location they were made with, so update older items by hand if you want them retargeted.
{% endhint %}
## Narrow it to a region, state, or city
If you serve a specific area, add it in **Brand Hub → Site Settings** as well:
* **Geographic reach:** how broadly you operate (Worldwide, Nationwide, Regional, State, County, or City)
* **Target country, region, state, county, and city:** the exact areas you serve
Frase uses these for your onboarding gap analysis, to auto-fill your Competitive Analysis location, and as a more specific fallback for Programmatic SEO.
{% hint style="success" %}
Pick your location from the type-ahead list instead of typing it in. Frase treats a picked location as the source of truth and prefers it over anything typed into the free-text fields.
{% endhint %}
## Use a different location for one job
When one task needs a different market, change the location on that task only. Your default stays the same.
| Where | What it controls | Applies to |
| -------------------- | ------------------------------------------------------- | ------------------- |
| Programmatic SEO | Which cities your location pages target | Location pages only |
| AI Visibility | Which places and region a tracked question is asked for | One prompt |
| Research | The Google results a research session pulls | One session |
| Content briefs | Keyword data and source preference for one article | One brief |
| Competitive Analysis | Which competitors count as local to you | One analysis run |
### Location pages (Programmatic SEO)
{% stepper %}
{% step %}
#### Go to Content → Opportunities
{% endstep %}
{% step %}
#### Open Geolocation settings
Click the location badge or the rescan icon in the top right.
{% endstep %}
{% step %}
#### Set your target country, target locations, and excluded locations
* **Target country:** where Frase pulls search volume for each city
* **Target locations:** the cities you want to rank for
* **Excluded locations:** areas to leave out
Frase checks each city for real search volume. Every city that qualifies becomes its own location page opportunity (for example, "Web Design in Austin, TX"). These settings are separate from your default market, so you can target cities your default doesn't cover.
{% endstep %}
{% endstepper %}
### AI Visibility prompts
There are two ways to point a tracked question at a place:
* **Track it for your own locations.** If you have branches or city pages, Frase finds your places on your site.
* Tick the places a question should be asked for, and Frase asks it in each place's region, so Birmingham, Alabama isn't mixed up with Birmingham, England.
* Each place gets its own results: inside a prompt, click the place name in the headline to switch places. The steps are in [Track Visibility by Location](https://docs.frase.io/core-workflows/ai-visibility-and-geo#track-visibility-by-location).
* To add or remove places, click **Manage locations** in the **Locations** section of the AI Visibility *Overview*.
* **Set the prompt's market.** Each prompt also has its own location, filled in from your default market. Change it to see how you show up in a different market.
* Changes apply from the next daily check. To see results sooner, open the prompt's **⋮** menu and click **Run check now**.
{% hint style="warning" %}
ChatGPT, Claude, and Perplexity use the prompt's location. Gemini doesn't, so a location change won't move your Gemini results.
{% endhint %}
### Research, briefs, and Competitive Analysis
* **Research:** each session starts with your site's saved country and language, and you can pick a different country for that session. Any brief you create from it keeps the same country.
* **Content briefs:** each brief has its own target country. It drives that brief's keyword volume and favors sources from that country when the article is written.
* **Competitive Analysis:** each run has its own location, filled in from your site's location. Change it to compare against competitors in a different market.
---
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