Run Your First Audit

Identify broken links, thin content, weak internal structure, missing metadata, and more and prioritize fixes.

1

Run the audit

Go to Optimize → Audit and click New Audit to start a crawl. You'll choose an audit type:

• Full Site Audit — crawls up to your plan's page limit for a complete site-wide picture.

• Specific Section Audit — crawls a defined set of pages. Faster, good for spot checks.

• Custom URL List — crawls only the pages you enter.

For your first audit, run a Full Site Audit at the maximum pages your plan allows. You want the complete picture before you start making decisions.

Frase crawls your site the way a search engine does, checking technical issues, content quality, site structure, ranking opportunities, and keyword cannibalization.

2

Read the results

Site-wide findings appear above your Pages table — start there, because a single site-wide fix often clears an issue across dozens of pages at once.

Below that, you have two views:

• Pages — every page in the crawl with its scores. Click a row to open the drawer and see the audit facts for that page.

• Issues — every problem found, grouped by severity. This is your task list.

3

Make fixes by priority

Findings are grouped into three priority levels:

Critical — fix these first. They're what's most likely to be hurting rankings or stopping pages from proper indexing.

Warnings — important but not urgent.

Opportunities — not problems, just untapped potential.

Hit Export to download the fix pack, or use Share to send the full site health report to your team or a client.

You don't need to clear the whole list before moving on. Fix the critical items, then leave the rest running alongside your content work.

Next steps

• For a deeper walkthrough of audits, check out this article.

• Not sure what to tackle first? Ask the Frase Agent to read your audit findings and give you a plain-language action plan.