Create Your First Article

Go from a topic to a published article in 5 steps, choosing how much control you want over the research along the way.

Decide How Much Control You Want

• More control: start in Research. You pick the keywords, competitor structure, and evidence that shape your brief.

• Less control: start with Content. Frase makes research calls in the background and builds the brief for you.

If you...	Start with	Where to click
Don't have a topic yet	Find Gaps in Research, or Opportunities	Plan & Create → Research or Plan & Create → Opportunities
Have a topic and want to pick the keywords, evidence, and structure	Research (see the 4 research types)	Plan & Create → Research → Create a Brief from Topic
Have a topic and want Frase to handle the research	Content	Plan & Create → Content → New Content

Write and Publish Your First Article

1

Start your article

• Content: go to Plan & Create → Content, click New Content, select Generate Article, fill in the basics, and click Approve and continue. Frase researches the topic and builds your brief.

• Research: go to Plan & Create → Research and pick a research type. Pin the keywords, competitor structure, and evidence you want, click Generate Brief, then confirm the content type and length.

2

Review your brief

Check the section-by-section outline, target keywords, and the evidence mapped to each section. Fix the structure here so the article can follow it.

In the Facts panel, approve the facts you want in the article and reject the ones you don't.

3

Choose who writes

In the brief's Article outline section, click Assign and pick Frase writes or I write. To split the work, switch individual sections to yourself in the same menu. Then click Write. If you started in Research, confirm with Approve and write.

4

Improve the draft

In the editor, work through the Checklist tab, then open the Score tab and improve whichever score lags furthest behind. 70 or above is a good target.

5

Publish or schedule

Click Publish, check the connected CMS destinations you want, and publish live or click Save as drafts to review there first. To publish on a later date instead, schedule it on the Calendar (WordPress and Frase CMS).

Ask the Frase Agent "Research [your topic], build a brief, and write the draft," or ask Claude the same with Frase MCP connected.

Create New Content that Ranks covers each step in more detail.

The Editor Side Panel

Tab	Use it to
Score	See your SEO, GEO, and EEAT scores and understand what to fix next. How scores work
Checklist	Work through topic coverage, structure, authority, and meta tag checks. Each item links to its spot in the draft.
Keyword Research	On imported articles, see what top-ranking pages cover that your draft doesn't. On generated articles, see the top-ranking pages behind your brief.
Brief	Steer the section you're working in, or switch to Facts to approve the claims your draft can make.
Images	Create or upload a hero image and inline images.
Meta Tags	Write or generate your title tag and meta description, and preview how the page looks in search.
Comments	Review AI suggestions and your team's comment threads.
Ask AI	Chat with the Frase Agent about your draft, edit a selection, or use shortcuts like Suggest edits and Proofread.
Share	Export, repurpose for social and email, or publish to your CMS.
Guard	Once the article is live, watch the page for ranking drops and review suggested updates with Content Guard.

What's Next

Congrats - your data is connected, you know what your site needs fixing, Frase knows how you sound, and you've created your first piece of optimized content.

From here the stages overlap: you'll be creating content while working audit fixes while Content Guard watches what's already published.

Where to go next: Content Opportunities ranks what else to create or improve first. Once this article is live, add a matching prompt in AI Visibility to see if AI answers cite it.