> For the complete documentation index, see [llms.txt](https://docs.frase.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.frase.io/get-started/research-or-content.md).

# Create Your First Article

Go from a topic to a published article in 5 steps, choosing how much control you want over the research along the way.

## Decide How Much Control You Want

* **More control:** start in **Research**. You pick the keywords, competitor structure, and evidence that shape your brief.
* **Less control:** start with **Content**. Frase makes research calls in the background and builds the brief for you.

| If you...                                                           | Start with                                                                     | Where to click                                                    |
| ------------------------------------------------------------------- | ------------------------------------------------------------------------------ | ----------------------------------------------------------------- |
| Don't have a topic yet                                              | **Find Gaps** in Research, or **Opportunities**                                | **Plan & Create → Research** or **Plan & Create → Opportunities** |
| Have a topic and want to pick the keywords, evidence, and structure | **Research** ([see the 4 research types](/feature-reference/deep-research.md)) | **Plan & Create → Research → Create a Brief from Topic**          |
| Have a topic and want Frase to handle the research                  | **Content**                                                                    | **Plan & Create → Content → New Content**                         |

## Write and Publish Your First Article

{% stepper %}
{% step %}

### Start your article

* **Content:** go to **Plan & Create → Content**, click **New Content**, select **Generate Article**, fill in the basics, and click **Approve and continue**. Frase researches the topic and builds your brief.
* **Research:** go to **Plan & Create → Research** and pick a research type. Pin the keywords, competitor structure, and evidence you want, click **Generate Brief**, then confirm the content type and length.
  {% endstep %}

{% step %}

### Review your brief

Check the section-by-section outline, target keywords, and the evidence mapped to each section. Fix the structure here so the article can follow it.

In the **Facts** panel, approve the facts you want in the article and reject the ones you don't.
{% endstep %}

{% step %}

### Choose who writes

In the brief's *Article outline* section, click **Assign** and pick **Frase writes** or **I write**. To split the work, switch individual sections to yourself in the same menu. Then click **Write**. If you started in Research, confirm with **Approve and write**.
{% endstep %}

{% step %}

### Improve the draft

In the editor, work through the **Checklist** tab, then open the **Score** tab and improve whichever score lags furthest behind. 70 or above is a good target.
{% endstep %}

{% step %}

### Publish or schedule

Click **Publish**, check the[ connected CMS destinations](/integrations/cms-publishing/frase-cms.md) you want, and publish live or click **Save as drafts** to review there first. To publish on a later date instead, schedule it on the [Calendar](/automations/content-calendar.md) (WordPress and Frase CMS).
{% endstep %}
{% endstepper %}

{% hint style="success" %}
Ask the [Frase Agent](/automations/meet-the-frase-agent.md) *"Research \[your topic], build a brief, and write the draft,"* or ask Claude the same with [Frase MCP](https://claude.ai/customize/connectors/directory/frase) connected.
{% endhint %}

[Create New Content that Ranks](/core-workflows/create-new-content-that-ranks.md) covers each step in more detail.

## The Editor Side Panel

| Tab                  | Use it to                                                                                                                                                     |
| -------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Score**            | See your SEO, GEO, and EEAT scores and understand what to fix next. [How scores work](/feature-reference/content-scores-explained.md)                         |
| **Checklist**        | Work through topic coverage, structure, authority, and meta tag checks. Each item links to its spot in the draft.                                             |
| **Keyword Research** | On imported articles, see what top-ranking pages cover that your draft doesn't. On generated articles, see the top-ranking pages behind your brief.           |
| **Brief**            | Steer the section you're working in, or switch to **Facts** to approve the claims your draft can make.                                                        |
| **Images**           | Create or upload a hero image and inline images.                                                                                                              |
| **Meta Tags**        | Write or generate your title tag and meta description, and preview how the page looks in search.                                                              |
| **Comments**         | Review AI suggestions and your team's comment threads.                                                                                                        |
| **Ask AI**           | Chat with the Frase Agent about your draft, edit a selection, or use shortcuts like *Suggest edits* and *Proofread*.                                          |
| **Share**            | Export, [repurpose for social and email](/feature-reference/repurpose-content.md), or [publish](/core-workflows/publish-content-to-your-cms.md) to your CMS.  |
| **Guard**            | Once the article is live, watch the page for ranking drops and review suggested updates with [Content Guard](/core-workflows/publish-content-to-your-cms.md). |

## What's Next <a href="#whats-next" id="whats-next"></a>

Congrats - your data is connected, you know what your site needs fixing, Frase knows how you sound, and you've created your first piece of optimized content.

From here the stages overlap: you'll be creating content while working audit fixes while Content Guard watches what's already published.

{% hint style="success" %}
**Where to go next:** [Content Opportunities](https://docs.frase.io/feature-reference/content-opportunities) ranks what else to create or improve first. Once this article is live, add a matching prompt in [AI Visibility](/core-workflows/ai-visibility-and-geo.md) to see if AI answers cite it.
{% endhint %}


---

# Agent Instructions
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## Querying This Documentation
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```
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```

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