> For the complete documentation index, see [llms.txt](https://docs.frase.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.frase.io/get-started/fasttrack.md).

# Product Overview

{% embed url="<https://youtu.be/jGe-QSkrhqY>" %}

### The Big Picture

Frase is organized around a loop. Instead of a pile of separate tools, Frase runs a single, repeatable cycle — **Listen → Create → Publish → Monitor → Fix** — and every feature in the product lives in that flow.&#x20;

Frase listens for what your audience is asking, creates the content, publishes it, watches how it performs on Google and in AI answers, and fixes it when it slips.&#x20;

Each page you publish sharpens the next one — so the loop compounds instead of resetting.

### The Loop, Stage by Stage

<details>

<summary><strong>Listen — Frase Answers</strong></summary>

[Frase Answers](https://docs.frase.io/feature-reference/frase-answers) captures the real questions your visitors ask on your own site, so your roadmap starts from first-party demand instead of guesswork. These questions tell Frase what's worth creating next and feed straight into the Create stage.&#x20;

</details>

<details>

<summary><strong>Create — Research, Content, Opportunities</strong></summary>

Found in the *Create* section of the sidebar. [Research](https://docs.frase.io/feature-reference/deep-research) analyzes the SERP and your competitors, [Opportunities](https://docs.frase.io/feature-reference/content-opportunities) surfaces what to work on, and the editor takes you to a publish-ready draft — text and images — with real-time SEO and GEO scoring to optimize new and existing content.&#x20;

</details>

<details>

<summary><strong>Publish — Your CMS or Frase CMS</strong></summary>

One click sends the finished article live to [WordPress](https://docs.frase.io/integrations/cms-publishing/wordpress), [Webflow](https://docs.frase.io/integrations/cms-publishing/webflow), [Sanity](https://docs.frase.io/integrations/cms-publishing/sanity), [Wix](https://docs.frase.io/integrations/cms-publishing/wix), or [Frase CMS](https://docs.frase.io/integrations/cms-publishing/frase-cms) — no copy-pasting, no reformatting.&#x20;

</details>

<details>

<summary><strong>Monitor — SEO Analytics &#x26; AI Visibility</strong></summary>

Found in the *Analyze* section. [SEO Analytics](https://docs.frase.io/feature-reference/seo-analytics) tracks your Google rankings, and [AI Visibility](https://docs.frase.io/core-workflows/ai-visibility-and-geo#ai-visibility-tracking) tracks where you get cited across ChatGPT, Perplexity, Gemini, and Google AI — with an alert the day your share of voice moves.

</details>

<details>

<summary><strong>Fix — Content Guard</strong></summary>

Found in the *Site* section. [Content Guard](https://docs.frase.io/core-workflows/publish-and-protect-with-content-guard) watches your live pages, catches a drop in rank or traffic, drafts the revision, and waits for your approval before republishing. And the loop continues.

</details>

### Your Workspace at a Glance

Frase's main navigation has two tiers:

* The far-left rail holds the product's main sections.
* The middle panel shows the subsections of whichever section you've selected — so you drill in one step at a time instead of scanning one long menu.

{% hint style="success" %}
**The site selector** in the top left lets you switch between connected domains. If you manage multiple sites, this is how you context-switch between them.
{% endhint %}

Here's what each section is for:

* **Home** — Your landing view. It surfaces your [Content Opportunities](https://docs.frase.io/feature-reference/content-opportunities), Site Health [Audit](https://docs.frase.io/core-workflows/audit-my-site), [SEO Analytics](https://docs.frase.io/feature-reference/seo-analytics) (including competitive analysis), and [AI Visibility](https://docs.frase.io/core-workflows/ai-visibility-and-geo#ai-visibility-tracking) by default, so you can see where you stand the moment you log in.
* [**Brand Hub**](https://docs.frase.io/feature-reference/brand-hub) — Your brand page and profile, competitors, assets, brand voice, terminology, and content governance settings. Think of this as your foundation layer.
* **Optimize** — [Audits](https://docs.frase.io/core-workflows/audit-my-site), Site Health, Issues, and Content Guard. This is your site health and monitoring hub.
* **Create** — [Research](https://docs.frase.io/feature-reference/deep-research), Content, and your Content Projects. This is where you spend most of your time making and improving content.&#x20;
  * If you'd like more control over outline and article inputs, start with **Research***.* Otherwise, click **+New Article** to jump right into Frase's AI-driven flow.&#x20;
* **Frase CMS** — Your [Frase-hosted pages](https://docs.frase.io/integrations/cms-publishing/frase-cms) and their settings, including theming, style, and layout.
* **Answers** — Everything for the [Frase Answers](https://docs.frase.io/feature-reference/frase-answers) agent widget: the playground, knowledge, setup, mascot, chat style and voice design, embedding details, and an activity view.
* **Help Center** — Help articles, plus an option to contact support without leaving the app.
* **Settings** — Your account and workspace controls (see below).

{% hint style="info" %}
**Favorites**: From Home, you can pin the pages and features you use most — from any section of the app — so your go-to tools are always one click away, no matter where they normally live.
{% endhint %}

### **What's in Settings**

Settings is grouped into four areas:

* **Account** — Your personal profile.
* **Workspace** — Organization details, sites, team, and security.
* **Billing** — Billing and usage. Frase CMS and Frase Answers billing appear here too when you use those products.
* **Admin** — The Trash, and — if you belong to more than one organization — the place to switch between them.

{% hint style="success" %}
Settings is also where you switch between light and dark mode.&#x20;
{% endhint %}

### The Three Ways People Use Frase

Most users fall into one of three modes — and you'll probably use all three at different times.

**"I want to create something new."** Start with **Create** > *Research* or *Content*. Frase analyzes the SERP competition, builds a brief, and gets you to a publish-ready draft faster than doing it manually. If you prefer Frase to only handle the research and brief, choose our "Write Yourself" writing mode.

**"I want to fix what I already have."** Start with **Create** > *Opportunities*, **Optimize** > Site Health, or **Analyze** > SEO Analytics. These tell you what's underperforming and why — and feed directly into the optimization workflow.

**"I want to know where I stand."** Start with **Analyze** > AI Visibility or SEO Analytics, or your Dashboard. These give you the signal layer: where your brand shows up, what's working, and what's at risk.

### The Frase Agent

The Agent is available throughout the product via the chat interface. It's not a help bot — it's an operational assistant that can run workflows on your behalf.

You can ask it things like:

* *"What should I create next?"*
* *"Run an audit and tell me what to fix first."*
* *"Write an article optimized for AI visibility on this topic."*
* *"What's my brand's AI visibility score and how do I improve it?"*

{% hint style="success" %}
The Agent knows your site, your content, and how the product works. When you're not sure what to do next, start there.
{% endhint %}

### What to Do First

If you just signed up, here's the recommended order:

1. [**Connect your site and brand**](https://docs.frase.io/get-started/connect-your-site-and-brand) — Add your domain in the top left, let Frase crawl it, and review your Brand Hub profile.&#x20;
2. [**Connect Google Search Console**](https://docs.frase.io/integrations/connectors/google-search-console) — Add your GSC account in the [SEO Analytics](https://docs.frase.io/feature-reference/seo-analytics) section of the sidebar and unlock Content Opportunities and [Content Guard](https://docs.frase.io/core-workflows/publish-and-protect#protecting-your-content-with-content-guard).&#x20;
3. [**Run your first audit** ](https://docs.frase.io/core-workflows/audit-my-site)— Get a baseline picture of your site's health before doing anything else.&#x20;
4. [**Explore your Opportunities**](https://docs.frase.io/feature-reference/content-opportunities) — Once your data is connected, Frase will start surfacing what to work on first.


---

# Agent Instructions
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