# Connect Your Site & Brand Before Frase can surface Opportunities, write content in your voice, or track your brand in AI search, it needs to understand who you are. That means connecting your site, letting Frase crawl it, and reviewing what it finds. This takes about five minutes and makes everything else in the product significantly more useful. Here's how to do it. {% embed url="" %} ### Step 1: Add Your Site In the top left corner of the app, you'll see a site selector dropdown. Click it and select **Add Site**. Enter your domain and let Frase run its initial crawl. When the crawl completes, Frase automatically populates three sections of your [Brand Hub](https://docs.frase.io/feature-reference/brand-hub):
Profile Your business overview, tagline, target audience, brand values, tone of voice, and competitor matching criteria. Frase derives these from your site content. Review them and adjust anything that doesn't look right — the more accurate this is, the better your research, content scoring, and AI visibility tracking will be.
Competitors Brands that Frase has identified as competing with you, based on the criteria in your profile. You can add competitors manually, remove ones that don't belong, and update the matching criteria at any time. Keeping this list current matters because competitors listed here are tracked in your AI Visibility prompts.
Assets Visual elements extracted from your site, including logos, fonts, and brand colors. These are used in Frase CMS and content generation workflows to keep your visual identity consistent.
{% hint style="success" %} Take a few minutes to review each section. The *Profile* & *Competitor* sections in particular shape how the AI writes for you, so it's worth getting right from the start. {% endhint %} ### Step 2: Connect Google Search Console [Google Search Console](https://docs.frase.io/integrations/connectors/google-search-console) is the data source that powers [Content Opportunities](https://docs.frase.io/feature-reference/content-opportunities), [SEO Analytics](https://docs.frase.io/feature-reference/seo-analytics), and [Content Guard](https://docs.frase.io/core-workflows/publish-and-protect#protecting-your-content-with-content-guard). Without it, Frase can still help you create and optimize content — but it won't have visibility into how your existing content is actually performing in search. To connect it, go to **Settings → Integrations** and follow the Google Search Console setup steps. It takes about two minutes. Once connected, Frase starts pulling your real search data: clicks, impressions, rankings, and page-level performance. This is what allows it to surface opportunities like pages ranking just outside the top three, content that's losing traffic, and queries where you have impressions but aren't getting clicks. {% hint style="info" %} **Are you an agency trying to connect a client's GSC?** You'll need to have Owner-level access to their instance to connect to Frase. Reach out to if you need help! {% endhint %} ### Step 3: Run Your First Audit With your site connected, [run a full site audit](https://docs.frase.io/core-workflows/audit-my-site) to get a baseline picture of your site's health. This is what Frase uses to identify technical issues, content gaps, and structural weaknesses that are quietly holding your rankings back. Go to **Site → Audits** and start a new crawl. Findings are organized by severity — critical issues, warnings, and opportunities — so you know what to fix first without getting overwhelmed. You don't need to fix everything before moving forward. The audit gives you a starting point. Come back to it as you work through the product. ### What Happens Next Once these three steps are done, Frase has what it needs to start working for you. Your Opportunities tab will begin surfacing prioritized content recommendations. Your AI Visibility tracking will have competitors to measure against. And your content scoring will be calibrated to your market. From here, explore your Opportunities, or head to the [Frase Agent](https://docs.frase.io/get-started/meet-the-frase-agent) and ask it what to tackle first. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.frase.io/get-started/connect-your-site-and-brand.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.