Connect Your Site & Brand

Three setup steps that give Frase the context it needs to work for you.

Before Frase can surface Opportunities, write content in your voice, or track your brand in AI search, it needs to understand who you are. That means connecting your site, letting Frase crawl it, and reviewing what it finds. This takes about five minutes and makes everything else in the product significantly more useful.

Here's how to do it.

Step 1: Add Your Site

In the top left corner of the app, you'll see a site selector dropdown. Click it and select Add Site. Enter your domain and let Frase run its initial crawl.

When the crawl completes, Frase automatically populates three sections of your Brand Hub:

Profile

Your business overview, tagline, target audience, brand values, tone of voice, and competitor matching criteria. Frase derives these from your site content. Review them and adjust anything that doesn't look right — the more accurate this is, the better your research, content scoring, and AI visibility tracking will be.

Competitors

Brands that Frase has identified as competing with you, based on the criteria in your profile. You can add competitors manually, remove ones that don't belong, and update the matching criteria at any time. Keeping this list current matters because competitors listed here are tracked in your AI Visibility prompts.

Assets

Visual elements extracted from your site, including logos, fonts, and brand colors. These are used in Frase CMS and content generation workflows to keep your visual identity consistent.

Take a few minutes to review each section. The Profile & Competitor sections in particular shape how the AI writes for you, so it's worth getting right from the start.

Step 2: Connect Google Search Console

Google Search Console is the data source that powers Content Opportunities, SEO Analytics, and Content Guard. Without it, Frase can still help you create and optimize content — but it won't have visibility into how your existing content is actually performing in search.

To connect it, go to Settings → Integrations, find Google Search Console, and follow the setup steps. It takes about two minutes.

Once connected, Frase starts pulling your real search data: clicks, impressions, rankings, and page-level performance. This is what allows it to surface opportunities like pages ranking just outside the top three, content that's losing traffic, and queries where you have impressions but aren't getting clicks.

Are you an agency trying to connect a client's GSC? You'll need to have Owner-level access to their instance to connect to Frase. Reach out to [e-mail] if you need help!

Step 3: Run Your First Audit

With your site connected, run a full site audit to get a baseline picture of your site's health. This is what Frase uses to identify technical issues, content gaps, and structural weaknesses that are quietly holding your rankings back.

Go to Optimize → Audit and start a new crawl from the New Audit button. Findings are organized by severity — critical issues, warnings, and opportunities — so you know what to fix first without getting overwhelmed.

You don't need to fix everything before moving forward. The audit gives you a starting point. Come back to it as you work through the product.

What Happens Next

Once these three steps are done, Frase has what it needs to start working for you. Your Opportunities tab will begin surfacing prioritized content recommendations. Your AI Visibility tracking will have competitors to measure against. And your content scoring will be calibrated to your market.

From here, explore your Opportunities, or head to the Frase Agent and ask it what to tackle first.