Connect Your Data

Add your site and connect your data sources, so Frase can create brand-specific insights and content

1

Add your site

In the top left, click the site selector and choose Add Site so Frase can read your site, draft your brand profile, and compile a list of likely competitors.

You'll review eveything Frase finds in step 3 — for now, just let the crawl finish (it can take a few minutes). You can keep setting up while it runs.

2

Connect Google Search Console

Go to Settings → Integrations, find Google Search Console, and follow the setup steps.

Search Console gives Frase your real search data — clicks, impressions, rankings, and page-level performance — which is what powers:

• Content Opportunities — pages ranking just outside the top three, queries where you get impressions but no clicks, and content worth refreshing.

• SEO Analytics — how your rankings move over time.

• Content Guard — the alert when a live page starts losing traffic.

Without it, Frase can still research and write. It just can't see how anything you've already published is doing.

Connecting a client's Search Console as an agency? You need Owner-level access to their property. Email [e-mail] if you get stuck.

3

Bonus: Connect Google Analytics 4

Also under Settings → Integrations. GA4 is what lets AI Visibility show you referral traffic arriving from AI answers — so you can see not just where you're cited, but whether those citations send you anyone.

4

Bonus: Connect Your CMS

If you publish to WordPress, Webflow, Sanity, or Wix, connect it now from Settings → Integrations.

You can import existing posts to optimize them, and push finished drafts live without copy-pasting.

Don't have a CMS? Frase CMS is included on every plan and hosts your blog for you.

What's Next

With your site crawled and Search Console connected, Frase has a picture of your market and your performance. Opportunities will start surfacing prioritized recommendations, and your content is calibrated against the people you actually compete with.