> For the complete documentation index, see [llms.txt](https://docs.frase.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.frase.io/get-started/connect-your-data.md).

# Connect Your Data

Add your site and connect your data sources, so Frase can create brand-specific insights and content

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### Add your site

In the top left, click the site selector and choose **Add Site** so Frase can read your site, draft your brand profile, and compile a list of likely competitors.

{% hint style="info" %}
You'll review eveything Frase finds in [step 3](/get-started/brand-hub-setup.md) — for now, just let the crawl finish (it can take a few minutes). You can keep setting up while it runs.
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### Connect Google Search Console

Go to **Settings → Integrations**, find *Google Search Console*, and follow the setup steps.

[Search Console](https://docs.frase.io/integrations/connectors/google-search-console) gives Frase your real search data — clicks, impressions, rankings, and page-level performance — which is what powers:

* [**Content Opportunities**](https://docs.frase.io/feature-reference/content-opportunities) — pages ranking just outside the top three, queries where you get impressions but no clicks, and content worth refreshing.
* [**SEO Analytics**](https://docs.frase.io/feature-reference/seo-analytics) — how your rankings move over time.
* [**Content Guard**](https://docs.frase.io/core-workflows/publish-and-protect-with-content-guard) — the alert when a live page starts losing traffic.

Without it, Frase can still research and write. It just can't see how anything you've already published is doing.

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**Connecting a client's Search Console as an agency?** You need Owner-level access to their property. Email <support@frase.io> if you get stuck.
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### *Bonus*: Connect Google Analytics 4

Also under **Settings → Integrations**. [GA4](https://docs.frase.io/integrations/connectors/google-analytics-4) is what lets [AI Visibility](https://docs.frase.io/core-workflows/ai-visibility-and-geo) show you referral traffic arriving from AI answers — so you can see not just where you're cited, but whether those citations send you anyone.
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### *Bonus*: Connect Your CMS

If you publish to [WordPress](https://docs.frase.io/integrations/cms-publishing/wordpress), [Webflow](https://docs.frase.io/integrations/cms-publishing/webflow), [Sanity](https://docs.frase.io/integrations/cms-publishing/sanity), or [Wix](https://docs.frase.io/integrations/cms-publishing/wix), connect it now from **Settings → Integrations**.

You can import existing posts to optimize them, and push finished drafts live without copy-pasting.

{% hint style="info" %}
**Don't have a CMS?** [Frase CMS](https://docs.frase.io/integrations/cms-publishing/frase-cms) is included on every plan and hosts your blog for you.
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### What's Next

With your site crawled and Search Console connected, Frase has a picture of your market and your performance. Opportunities will start surfacing prioritized recommendations, and your content is calibrated against the people you actually compete with.


---

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