> For the complete documentation index, see [llms.txt](https://docs.frase.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.frase.io/feature-reference/seo-analytics.md).

# SEO Analytics

Turn Google Search Console search data into clear, prioritized content opportunities.

{% embed url="<https://youtu.be/ZUUrXHXfPOA>" %}

{% hint style="success" %}
Ask the [Frase Agent](/automations/meet-the-frase-agent.md), or Claude with [Frase MCP](https://claude.ai/customize/connectors/directory/frase) connected, *"Which of my pages rank between positions 4 and 10 and are worth updating?"* For where AI answers mention you, see [AI Visibility](/core-workflows/ai-visibility-and-geo.md).
{% endhint %}

## How It Works

Once connected to [Google Search Console](https://docs.frase.io/integrations/connectors/google-search-console), Frase continuously analyzes:

* Clicks and impressions
* Click-through rate (CTR)
* Average ranking position
* Query and page-level performance over time
* Page status (healthy, declining, or at risk)

{% hint style="success" %}
This data flows into [**Content Opportunities**](/feature-reference/content-opportunities.md) to help you optimize pages losing rank, on the brink of hitting page 1, and more.
{% endhint %}

## Find Pages and Queries&#x20;

{% stepper %}
{% step %}

### Go to Optimize → SEO Analytics and pick your site

The site needs synced Google Search Console data. If you see **Sync Now**, the site has no Search Console property yet.
{% endstep %}

{% step %}

### Choose Pages, Queries, or Insights

* **Pages** and **Queries** show search performance. The **All** or **AI Search** toggle changes which search performance you see (see [AI Search](#separate-ai-searches-from-human-ones) below).
* **Insights** shows how your past optimizations turned out across the workspace.
* Performance alerts and pinned items sit in a panel you can expand. Alert analysis needs an eligible plan.
  {% endstep %}

{% step %}

### Click Filter to narrow the list

For example, **Filter → Position → Top 3**, or **Filter → Intent** on Queries. Filters cover the full results list, the tab shows how many results match, and filters stay in the page link.
{% endstep %}
{% endstepper %}

## Separate AI and Human Searches&#x20;

See which of your pages and topics Google's AI features (such as AI Mode) find when they search Google for their users.&#x20;

Switch the toggle next to the date range from **All** to **AI Search**, and Frase shows only the Search Console searches that read like an AI request rather than a person typing.

* The headline numbers (clicks, impressions, and so on) count AI searches only.
* **Queries** lists only AI searches. Click into a query to start tracking it in [**AI Visibility.** ](/core-workflows/ai-visibility-and-geo.md)
* On **Pages**, each page's numbers come only from the AI searches that led to it.
* The Watchlist and page drill-downs are labeled *AI Search only*. Anything with no AI activity shows *Not detected in this period* instead of zeros.

{% hint style="warning" %}
**AI Search covers Google's AI features only, not ChatGPT, Perplexity, or other assistants.** To track those, use [AI Visibility](/core-workflows/ai-visibility-and-geo.md).&#x20;
{% endhint %}

## What You Can See at a Glance

<details>

<summary><strong>What’s performing</strong></summary>

Identify:

* Top queries driving traffic
* Pages consistently ranking well
* Content that delivers steady results

This tells you what to protect, replicate, and expand.

</details>

<details>

<summary><strong>What’s underperforming</strong></summary>

* Pages losing rankings or traffic
* Content that’s stuck without improving
* Queries where impressions are high but clicks are low

These are signals that optimization—not net-new content—may be the fastest win.

</details>

<details>

<summary><strong>Where quick wins exist</strong></summary>

Pages ranking just outside the top results.

Those in positions **4–10** are often one update away from meaningful traffic gains, so prioritize these fixes as they pay off quickly.

</details>

## How to Turn SEO Analytics Into Action

Think of SEO Analytics as your **weekly decision engine** to help decide what to work on next.

Here’s how marketers actually use these insights:

{% stepper %}
{% step %}

### Start with what’s close to winning

Pages ranking in positions **4–10** are your fastest wins.

{% hint style="success" %}
These pages already have momentum. A small update—better coverage, clearer structure, improved relevance—can move them onto page one and unlock meaningful traffic.
{% endhint %}
{% endstep %}

{% step %}

### Refresh Before You Create Net-New Content

SEO Analytics help you see when existing content needs attention.

Look for:

* Pages losing impressions or rankings
* Content that’s slipping as competitors update theirs
* Queries where visibility remains high but engagement drops

{% hint style="success" %}
In many cases, refreshing or expanding an existing page delivers better results than publishing something brand new.
{% endhint %}
{% endstep %}

{% step %}

### Create New Content With Better Direction

Once existing opportunities are addressed, analytics helps you create smarter new content.

Use search data to:

* Identify topics gaining impressions but lacking strong pages
* Spot keyword themes competitors are winning
* Time content creation around seasonal or rising trends

{% hint style="success" %}
This ensures new content starts aligned—rather than needing heavy optimization later.
{% endhint %}
{% endstep %}

{% step %}

### Keep Strategy and Execution Connected

The real advantage of SEO Analytics in Frase is that insights don’t live in isolation.

Performance data feeds directly into:

* [Content Opportunities](/feature-reference/content-opportunities.md) (what to optimize next)
* [Optimization](/feature-reference/content-scores-explained.md) recommendations (how to improve it)
* [Research](/feature-reference/deep-research.md) workflows (what to create with confidence)
  {% endstep %}
  {% endstepper %}


---

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