Repurpose Content
Turn a finished Frase article into ready-to-publish content for social media & newsletters
Content Repurposing lives inside the article editor, on the Share tab under Repurpose Content. Point it at an article you've already written, and it drafts platform-specific versions for you.
You write the article once, then spin off the social and email versions without starting from a blank page OR having to feed the same context into another tool.
The formats you can generate:
LinkedIn carousel
Twitter/X thread
Email newsletter
Instagram post
Each version is built from your article, so the facts, angle, and brand voice carry over. Frase reshapes content you already wrote for a new channel, grounded in what you already have, all in one place.
Content Repurposing is available on Professional plans and up. If you don't see the Repurpose Content section in your editor, check your plan.
When to use it
Reach for repurposing once an article is in good shape and you want to get more out of it. A few common moments:
You published a blog post and want a LinkedIn carousel and an X thread to drive traffic to it.
You're building a newsletter issue around a piece you already wrote.
You want an Instagram caption that matches the article without rewriting it by hand.
If the article still needs work, finish it first. Repurposing pulls from whatever's in the editor, so a stronger source makes stronger social posts.
Generating your first batch
Open any article in the editor, look to the right side-panel, and at the bottom, open the Share tab, and find the Repurpose Content section.
Click Generate All to draft every format at once, or click a single card to generate just that one.
Behind the scenes, Frase drafts each version, critiques its own draft, and revises it before showing you anything. It checks the draft for specificity, voice match, hook strength, and whether it reads like filler.
Your saved brand voice (set up in Brand Hub) feeds into every draft, so the tone stays consistent with the rest of your content. You can ship it as-is or edit as you see fit.
Tip: Set up your brand voice before you repurpose. The generator leans on it for tone and word choice, and a defined voice is the difference between posts that sound like you and posts that sound generic.
Editing what you get
Every piece in the preview is editable down to the individual unit, so you can fix one line without regenerating the whole thing. This is where most of your time goes on a first run, so it's worth knowing what you can touch.
Swap the opening hook
The hook is the first line that decides whether anyone keeps reading. Each draft comes with a row of Hook variants. Pick one, or type your own. Click Regenerate hooks if you want a fresh set to choose from.
Edit or regenerate a single piece
Click into any tweet, slide, or key point to edit the text directly. Want the AI to take another swing at just that one unit? Hit Regenerate on it, and the rest of your edits stay put.
Add images to a carousel
On a LinkedIn carousel slide, click Add Image to drop in an AI-generated background. The backgrounds come out text-free, so your slide copy stays readable on top.
Tune newsletter subject lines
Newsletters come with two subject line and preheader options, an A and a B. Toggle between A and B to compare them, then edit the call-to-action to whatever you need.
Exporting your content
When a version is ready, click Download. You can export to:
PDF
PNG
Markdown
The Google Docs and Notion exports carry the full repurposed body, so what you get in those tools matches what you built in the preview.
Exporting downloads a copy of the content. It doesn't publish anything to LinkedIn, X, Instagram, or your newsletter tool. You'll still need to post or send it from your own platform.
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