> For the complete documentation index, see [llms.txt](https://docs.frase.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.frase.io/feature-reference/repurpose-content.md).

# Repurpose Content

Turn a finished Frase article into ready-to-publish content for social media & newsletters.

<div align="left"><figure><img src="https://2279611032-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1qovufZAMEOFfdX3BMUE%2Fuploads%2F36K4T0Vp0fzpSC7bLPHl%2Fimage.png?alt=media&#x26;token=70fee02a-2eb9-4922-a1bd-176f7436ab27" alt=""><figcaption></figcaption></figure></div>

### When to Repurpose Content

Reach for Frase's Content Repurposing once an article is in good shape and you want to get more out of it. A few common moments:

* You published a blog post and want a LinkedIn carousel and an X thread to drive traffic to it.
* You're building a newsletter issue around a piece you already wrote.
* You want an Instagram caption that matches the article without rewriting it by hand.

If the article still needs work, finish it first. Repurposing pulls from whatever's in the editor, so a stronger source makes stronger social posts.

**The formats you can generate:**

* LinkedIn carousel
* Twitter/X thread
* Email newsletter
* Instagram post

{% hint style="success" %}
Content Repurposing is available on **Professional** plans and up.
{% endhint %}

### Generating Your First Batch

Open any article in the editor, look to the right side-panel, and at the bottom, open the ***Share*** tab, and find the *Repurpose Content* section.

<div align="left"><figure><img src="https://2279611032-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1qovufZAMEOFfdX3BMUE%2Fuploads%2FTvv8oJLnDQdhBXkBZlSW%2Fimage.png?alt=media&#x26;token=3c41b183-1d53-412c-894e-80041c6ae22f" alt=""><figcaption></figcaption></figure></div>

{% hint style="info" %}
**Tip:** Set up your brand voice in [Brand Hub](/feature-reference/brand-hub.md) before you repurpose. Frase leans on it for tone and word choice, and a defined voice is the difference between posts that sound like you and posts that sound generic.
{% endhint %}

{% stepper %}
{% step %}

#### Generate your drafts

Click **Generate All** to draft every format at once, or click a single card to generate just that one.
{% endstep %}

{% step %}

#### Edit the text

Click into any tweet, slide, or key point to edit the text directly, or hit **Regenerate** if you'd like Frase to recreate anything.
{% endstep %}

{% step %}

#### Pick a hook

Each draft comes with a row of Hook variants. Pick one, or type your own. Click **Regenerate hooks** if you want a fresh set to choose from.
{% endstep %}

{% step %}

#### Add a carousel image (optional)

***Optional:*** On a LinkedIn carousel slide, click **Add Image** to drop in a fresh background. The backgrounds come out text-free, so your slide copy stays readable on top.
{% endstep %}

{% step %}

#### Compare subject lines (optional)

***Optional:*** Newsletters come with two subject line and preheader options, an A and a B. Toggle between A and B to compare them, then edit the call-to-action to whatever you need.
{% endstep %}
{% endstepper %}

### Exporting your content

When you're ready, click **Download**. You can export to:

* PDF
* PNG
* Markdown
* [Google Docs](https://docs.frase.io/integrations/connectors/google-docs)
* [Notion](https://docs.frase.io/integrations/connectors/notion)

{% hint style="warning" %}
**Exporting downloads a copy of the content.** It doesn't publish anything to LinkedIn, X, Instagram, or your newsletter tool. You'll still need to post or send it from your own platform.
{% endhint %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.frase.io/feature-reference/repurpose-content.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.