Localize Research & Content
Align your research, content, and opportunities to your brand's localized target market(s)
Frase sets language and location in two places, each scoped to a different part of your workflow. One controls your documents' research market and content language. The other controls your Content Opportunities.
Once you know which is which, getting your research, keywords, and content all aligned to the same language and market is quick.
Where you set it
What it controls
Where it applies
Site settings, or individual document or brief (Site settings > Content Language + Target Market, or Research + Create flows)
The language content is written in, and which country's Google results Frase pulls for its research
All documents (if set under Site settings) or one document
Opportunities page → Programmatic SEO Settings (Content Language + Target Country)
The keyword and topic suggestions in your feed
Your whole Content Opportunities feed
Set target market for Research and Content
When you create a piece of content, Frase needs to know two things: what language to write in, and which country's search results to research against.
Both come from one setting, Target market.
For entire site
Go to Settings → Sites and click the gear icon on the site you want. (You can also open the site's Brand Hub page and click Site settings.)
In Edit site settings, set Geographic Reach to the market you cover. The default is Worldwide, so change it to match the site.
In Target location, enter the specific area: region, state, country, or city, and save.
For one document
Click + New article on the top left.
On the Set up step, open the Target market picker.
Choose your market (for example, Germany or Mexico).
That one choice does two jobs. It tells Frase to write the content in that market's language, and it points the research, the SERP analysis, and the keyword data at that country's Google results instead of the US default.
Important: The settings above don't affect Content Opportunities. That feed has its own language and country settings. (See Set target market for Opportunities below.)
Set target market for Opportunities
Content Opportunities populate keyword and topic suggestions from three inputs, separate from site and document settings:
Your Programmatic SEO Settings (these start on English / United States)
Your connected Google Search Console property
Your Brand Hub competitors
How to set up your feed
On the top right of the Opportunities page, click the Scan icon to view Programmatic SEO Settings.
Set Target Country and Content Language to your market.
In your Site Settings, connect the appropriate Google Search Console property (e.g. domain should be .fr for a French market). If this is on Auto-detect, switch it to the specific domain.
From your Brand Hub, add or review your competitors. Frase focuses on your top 3 primary competitors, so make sure these represent your target market well.
Re-run the scan.
Your competitor data stays until you review it. Frase keeps competitor data in place until you confirm it's no longer relevant, so you stay in control of what feeds your suggestions.
Set up a multi-location site in Frase
This one's for businesses with multiple physical locations under one site domain (and the agencies that serve them).
The recommended setup requires multiple settings per site:
Brand Profile → Site Settings → General section → City: Enter one primary address as the client's headquarters or flagship location, which will be the canonical address search engines reference for the business. You'll add the other locations in Target Locations below.
Brand Profile → Site Settings → Content Language section → Geographic Reach & Target Locations: Set the broadest market covered as a single umbrella canonical market. Use Nationwide if the site spans multiple states, or Worldwide if it operates globally.
Content Opportunities → Programmatic SEO Settings → Target Locations: Add every city or service area you or your client want to rank for, either by typing them in or bulk-importing. Frase uses this list to find location-page opportunities for each area and to suggest nearby cities.
Using AI Visibility? Each tracking prompt can set its own market location, so you can monitor visibility area by area.
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