> For the complete documentation index, see [llms.txt](https://docs.frase.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.frase.io/feature-reference/frase-answers.md).

# Frase Answers

<figure><img src="/files/KG3kM8yAUlik2DsIGn3J" alt=""><figcaption></figcaption></figure>

Frase Answers is an AI answer widget built for content and marketing teams, SEO teams, agencies, and enterprises.

You add to your own site - it answers visitor questions using your existing content, and it captures every question people ask, in their own words.

Those questions become a first-party demand signal that drives the rest of the platform: tracking your [AI visibility](/core-workflows/ai-visibility-and-geo.md), [drafting the content](broken://pages/2uTx5adaJcFNDEDCojCK) you're missing, and [publishing it to your CMS](/core-workflows/publish-and-protect-with-content-guard.md). Every unanswered question is a content brief writing itself.

{% hint style="info" %}
Nothing publishes on its own. Drafting is automated, but publishing is gated. A person on your team reviews and approves every piece before it goes live.
{% endhint %}

### How the Loop Works

Frase Answers connects four jobs that most teams buy as separate tools. The widget is the front door, and everything downstream runs on the demand it captures.

{% stepper %}
{% step %}

#### Visitors ask the widget

Real questions land on your site, in your visitors' own words.
{% endstep %}

{% step %}

#### Demand becomes a map

Questions cluster into AI-citation and Google-ranking gaps, so you can see what's worth creating.
{% endstep %}

{% step %}

#### An agent drafts

Each gap becomes a brief and a first draft in your brand voice. Your team refines and approves.
{% endstep %}

{% step %}

#### You approve, it publishes

After human review, one click publish to your CMS, and Frase measures the lift.
{% endstep %}

{% step %}

#### New questions feed the next rotation

The loop keeps running on fresh demand.
{% endstep %}
{% endstepper %}

### How to Set Up Answers

1. On the left sidebar, open **Answers**. Complete the setup wizard for your site.
2. On the *Knowledge* tab under the *Sources* section, run a website crawl to index your content. Be sure to add any other reference docs or other sources you'd like your widget to know.
3. Customize the widget's *Mascot, Chat style*, and *Voice* to match your branding. Run a few test sessions in the Playground, and modify as needed.
4. When you're ready to go live, open the *Embed* tab. Install the widget using the install instructions, and preview it in the app before it goes live.
5. Review what visitors ask. As questions come in, Frase surfaces the gaps as recommendations. See [Find Content Gaps with Answers Signals](https://docs.frase.io/core-workflows/answers-signals) for how to act on them.
6. Draft, approve, and publish. Turn a recommendation into a brief and first draft, review it, and publish to your CMS.

<div align="left"><figure><img src="/files/smcXCaRrFM5AGd6jDW89" alt=""><figcaption></figcaption></figure></div>

### Your Voice, Your Approval, Your Pace

Three things stay in your control:

* **Your brand voice.** Drafts are written in the voice you define via [Brand Hub DNA](/feature-reference/brand-hub.md).
* **Your approval.** No content publishes until someone on your team signs off.
* **Your pace.** Stay fully hands-on, or give the agent more autonomy as your trust grows.

{% hint style="info" %}
**Need more control over responses?** Check the *Voice* tab to adjust your suggested questions, intro, fallback messages, and more.&#x20;
{% endhint %}

<div align="left"><figure><img src="/files/4YArat1iwwLCQqUJpprG" alt=""><figcaption></figcaption></figure></div>

### Plans and Pricing

Frase Answers is a per-site add-on with a 7-day free trial and no credit card required. You can buy a tier per site, see live usage for each one, and upgrade or cancel directly from billing.

Manage it in *Settings → Billing & Usage → Frase Answers* add-on, where you'll find a per-site tier picker and live usage meters. For current tiers and limits, see the [pricing page](https://www.frase.io/pricing).

### Frequently Asked Questions

**Does Frase publish automatically without my review?**&#x20;

No. Drafting is automated, but publishing is gated. You review and approve content before anything goes live. When you approve, one click publishes to WordPress, Sanity, Webflow, Wix, or Frase CMS.

**Where does the demand signal come from?**&#x20;

From your own visitors. The widget sits at your site's front door and records the exact questions people ask, in their own words. That's a cleaner signal than guessing from keyword tools, because it's your real audience asking about your real offering.

**How is Frase different from AI-visibility monitoring tools?**&#x20;

Most tools monitor and stop there. Frase closes the loop. It captures demand from your own visitors, drafts the missing content, publishes it to your CMS after you approve, and measures the lift.

{% hint style="success" %}
**Ready to get started?** Check out [this guide](https://docs.frase.io/core-workflows/find-content-gaps-with-frase-answers) to finding content gaps from your Frase Answers data.
{% endhint %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.frase.io/feature-reference/frase-answers.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.