# Creating Content Frase gives you multiple ways to create high-performing content — whether you prefer deep research and planning or fast, AI-assisted drafting. No matter which path you choose, Frase connects: * Research * Brief/outline creation * Article drafting * Optimization * Publishing All in one streamlined workflow. {% hint style="info" %} **Looking to optimize existing content?** Use Frase to import live or draft content, and discover data-driven [Content Opportunities](https://docs.frase.io/using-frase/content-opportunities) from a variety of data-driven sources. {% endhint %} ## Two Ways to Start There are two primary starting points in Frase: 1. **Start with Research** 2. **Start with New Content Creation** Both lead to the same outcome: a structured brief and a fully optimized article (if needed). The difference is how hands-on you want to be. ### Path 1: Research → Brief → Article (Plan-First) Best for strategic, structured content planning. Start in the **Research** tab, where you can: * Research a topic * Explore sub-topics and content clusters * Find content gaps This allows you to deeply understand what’s ranking, what’s missing, and where opportunities exist. From there, you can: * Create a structured brief * Customize the outline * Generate the full article when ready {% hint style="success" %} This approach works well when you’re thinking strategically, building multiple pieces at once, or prefer more control of content structure and direction. {% endhint %} ### Path 2: New Content → Automated Research (Fast & Guided) Best for speed and AI-assisted workflows. Instead of starting with research, click **Create New Article**. Frase will: * Research the topic in the background * Analyze the SERP * Decode search intent * Research keywords * Identify audience questions * Surface content opportunities * Show keyword performance insights You’ll see this research as it happens, and it will automatically inform your brief and outline. {% hint style="success" %} Both approaches use the same underlying tools. The difference is simply *when* decisions are made. {% endhint %} ## How Writing New Content Works Every article in Frase is grounded in a brief—whether you build it deliberately or let Frase generate it for you. The brief: * Shapes the outline and structure * Sets the direction for keywords and topics * Acts as the handoff between research and writing Once that foundation is in place, Frase turns it into a complete article that you can edit, refine, and optimize. You can also write the article yourself if you prefer. ### Available Content Types Frase supports multiple content types. Your selection mainly determines the structure Frase builds for you.
Blog posts **Best for:** tutorials, guides, industry insights\ **Typical length:** 1,500–3,000 words
Guides **Best for:** in-depth, educational content\ **Format:** step-by-step structure\ **Typical length:** 2,000–5,000 words
Pillar pages **Best for:** comprehensive topic overviews, long-term organic growth\ **Typical length:** 2,000–5,000+ words
Product announcements **Best for:** feature launches, product updates, news, release notes\ **Typical length:** 600–1,200 words
Service pages **Best for:** offerings & benefits, driving conversions, supporting sales \ **Typical length:** 800–2,000 words
### 1. Create the Brief To start, you’ll: 1. Enter your target query or topic 2. Adjust *Smart Context* settings 3. Apply ***Brand Voice, Reference Docs,*** and other [***Content Governance***](https://docs.frase.io/content/brand-hub) (via the brain icon) 4. Choose language, target market, and word count 5. Add optional inputs like: * Source preferences * Unique angles * Key differentiators Smart Context adapts based on your content type and experience level. ### 2. Customize Outline & Choose Writing Mode Frase supports three writing modes: | Writing Mode | What It Does | Best For | | ---------------------- | --------------------------------------------------- | ----------------------- | | **AI Writes All** | Frase generates the full article | Speed and scale | | **You Write All** | Only the outline is generated; you write everything | Full creative control | | **Section-by-Section** | You choose which sections AI writes | Collaborative workflows |
When revising your outline, you can: * Rearrange headers (H1, H2, H3, H4) * Research additional auto-suggested headers * Expand sections with additional key points * Configure advanced settings like persona, target audience, and topic guardrails ### Which Path Should You Choose? Use this table to decide where to start: | If You Want To… | Start Here | Why | | ---------------------------------------- | ------------------------------- | --------------------------------- | | Build a long-term content strategy | Research Tab | Deep insights before drafting | | Create a pillar page or large initiative | Research Tab | Full structural control | | Quickly generate a blog post | New Article | AI handles research automatically | | Optimize existing content | Import URL / Doc | Data-driven improvement | | Follow an existing brief | Import Brief | Maintain structure consistency | | Write everything yourself | Any Path + “You Write All” Mode | Full editorial ownership | | Scale content production | New Article + AI Writes All | Fastest end-to-end flow | There’s no wrong choice — just different levels of automation and control. ## Importing or Optimizing Existing Content Frase also supports existing content workflows. You can: #### Optimize Existing Content Import content from: * A live URL * Google Docs * Notion * Copy and paste Frase analyzes it and builds optimization recommendations. #### Import an Existing Brief Upload or extract structure from: * PDF * Google Docs * URL Frase pulls the outline and generates content from that structure. ## Editing, Optimizing, and Publishing Content {% hint style="info" %} If you're writing your own article without AI, we recommend using the *Writing Guide* panel in the Editor to ensure your content is optimized and comprehensive. {% endhint %} After an article is drafted or imported, Frase helps you turn it into a finished asset. {% stepper %} {% step %} #### Edit and refine * Make direct edits anywhere in the document * Use **AI Rewrite** to adjust tone, clarity, or phrasing (for example, “make this more conversational”) {% endstep %} {% step %} #### Optimize for SEO and GEO * Apply [**AI Improvement** ](https://docs.frase.io/using-frase/understand-content-scores)suggestions * Compare your content against competitors * Strengthen coverage, structure, and clarity where it matters most {% endstep %} {% step %} #### Publish Publish directly to platforms like: * [WordPress](https://docs.frase.io/integrations/cms-publishing/wordpress) * [Webflow](https://docs.frase.io/integrations/cms-publishing/webflow) * [Sanity](https://docs.frase.io/integrations/cms-publishing/sanity) * [Frase CMS](https://docs.frase.io/integrations/cms-publishing/frase-cms) {% endstep %} {% step %} #### Repurpose Repurpose your article into: * Twitter / X threads * LinkedIn carousel posts * Instagram carousel posts {% endstep %} {% endstepper %} {% hint style="success" %} **Want to control your content's branding, style, formatting, and more?** Click the brain icon during content setup to apply Content Governance from your [Brand Hub](/feature-reference/brand-hub-and-content-governance.md) to every draft—automatically. {% endhint %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.frase.io/feature-reference/creating-content.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.