> For the complete documentation index, see [llms.txt](https://docs.frase.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.frase.io/feature-reference/content-strategy.md). # Content Strategy See every input Frase uses to decide what to create, and set the pace it works at. Before Frase recommends a single piece of content, it's already reading a lot: who you serve, who you compete with, the topics you're building, the themes you refuse, and how fast you want to move. The Strategy page puts all of that in one place, so you can see why Frase suggests what it does. {% hint style="info" %} Strategy is the answer to "why did Frase suggest that?" It brings the inputs behind your recommendations into one view. You set your planning cadence right here on the page. The rest show their current value with a link out to where each one is managed. {% endhint %} ## Where to Find It Strategy is site-specific. Open it, pick a site, and everything on the page reflects that site's brand, competitors, clusters, and settings. When Strategy is turned on for your workspace, it sits in the sidebar under **Plan & Create**, alongside Research, Opportunities, and Content. ## What It Shows You The page is built from the inputs that shape your recommendations. Each one shows its current value for the selected site. ### Product and Audience Who you serve and what you sell. Every piece Frase writes starts from this: who it's for, what you offer, why they pick you, and where you sit in the market. It comes from your Brand Hub profile, so use **Edit in Brand Hub** to change it, or **Set up your profile** if it's still empty. ### Who You're Up Against The competitors Frase studies to find where you can win. Confirmed competitors are the ones that actually shape your recommendations. A newly discovered competitor stays visible but powerless until you confirm it, so it won't skew your data on its own. Use **Manage competitors** to review and confirm them. ### Topics You're Building Your topic clusters, the subjects you want to own. Frase ranks opportunities inside these first, and each cluster shows how much content and how many briefs sit under it. Clusters belong to the site, though some are shared across all your sites and show an **All sites** badge. ### Never Write About The themes Frase refuses. Any term on this list is kept out of the content Frase generates for the site, so you can fence off topics that aren't right for your brand. Brand terms are managed in Brand Hub, under Governance. ### How Fast Frase Acts on This Strategy Planning cadence is the one setting you change directly on this page. It's how many articles a week Frase plans onto your calendar, from 1 to 7, and it starts at 2. Only workspace admins and owners can change it. Cadence sets the pace Frase works at. It never limits what you create yourself, and it never publishes anything on its own. ### Your Article Allowance A meter shows how much of your plan's article allowance you've used this cycle, including any one-off credits on top of your plan and any per-site budget an admin has set for this site. It's here so the pace you plan stays honest about what your plan actually allows. ## How Strategy Connects to the Rest of Frase The inputs on this page flow straight into the rest of your workflow. Your brand, competitors, clusters, and off-limit themes shape which **Opportunities** Frase surfaces, and your cadence shapes what lands on your calendar. Strategy stays focused on those inputs. Pipeline health, like your approval rate, drafts awaiting review, and what published on its own, lives on the **Autonomy** page, and your visitor-question feed lives in **Answers**. Each of those has a home that can act on it, so Strategy doesn't duplicate them. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation by asking a question. Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters: ``` GET https://docs.frase.io/feature-reference/content-strategy.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.