> For the complete documentation index, see [llms.txt](https://docs.frase.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.frase.io/feature-reference/brand-hub.md). # Brand Hub {% embed url="" %} Brand Hub is where you define how Frase understands your brand. By connecting your domain and configuring brand details, Brand Hub helps Frase identify your positioning, competitors, voice, and content standards. These signals are then used across the platform—from [research](https://docs.frase.io/content/deep-research) and [AI visibility tracking](https://docs.frase.io/site-analysis/ai-visibility) to [content creation](https://docs.frase.io/content/creating-content) and [publishing](https://docs.frase.io/content/publishing). {% hint style="success" %} Think of Brand Hub as the **foundation for content governance in Frase**. Once configured, it ensures your content reflects the same brand identity, messaging, and quality standards across every document your team produces. {% endhint %} ## Your Brand
### Create Your Brand Profile Your **Brand Profile** helps Frase understand your company’s identity and positioning. After entering your **website domain**, Frase automatically analyzes your site and identifies key brand signals, including: * Business overview * Tagline * Website type * Target audience * Brand values * Tone of voice * Competitor matching criteria * Site visual style (fonts, colors, images, and other elements) {% hint style="success" %} **Your brand styling powers Frase CMS.** Alongside text signals in your Brand Profile, Frase captures your *visual* style—colors, logo, fonts, shadows, sizes, corner roundness, etc. —on the ***Assets*** page, and you can review it from **View style read** on your Brand Profile. Frase uses this styling to automatically theme your Frase-hosted blog. Head to **Frase CMS** to customize the result. {% endhint %} #### Competitor Matching Criteria {% hint style="danger" %} **Important:** If you've changed Frase's auto-generated Brand Profile (specifically if Geographic Reach or Location fields), you'll need to manually "Refresh"/"Re-analyze" competitors for re-discovery against your new settings. {% endhint %} Competitor matching criteria determine how Frase identifies companies competing with your brand. These criteria are used in the **Competitors tab**, where Frase automatically surfaces brands that compete with you. From this section you can: * Review detected competitors * Edit the criteria used to match competitors * Add additional competitors manually * Remove competitors from the list * Search or filter competitors when needed {% hint style="success" %} Competitors listed here can also be tracked in [AI Visibility](https://docs.frase.io/site-analysis/ai-visibility) prompts, helping you monitor how your brand appears alongside others in AI search results. {% endhint %} ### Competitors The **Competitors** section lists brands identified as competing with your organization. These competitors are discovered using the criteria defined in your Brand Profile. You can manage this list by: * Adding new competitors manually * Removing competitors * Updating competitor matching criteria {% hint style="success" %} Maintaining this list ensures Frase tracks the most relevant companies in areas like **AI visibility monitoring** and competitive analysis. {% endhint %} ### Assets The **Assets** tab stores visual elements associated with your brand. Frase automatically extracts these assets from your website when you connect your domain. Assets may include: * Brand logos * Icons * Wordmarks * Fonts * Brand colors * Image assets You can upload additional assets manually if needed. These assets can be used within tools like: * Frase CMS * Enterprise client portals * Content generation workflows {% hint style="success" %} Managing assets here helps maintain consistent visual branding across content and publishing workflows. {% endhint %} ### Site Settings The **Site Settings** section controls how Frase interacts with your website. From here you can configure: * Domain content language * Target country * Geographic reach * Integrations * Content Guard settings These settings influence how Frase analyzes your content and monitors site performance. For example, configuring your domain allows features like **auto-optimization** and **performance tracking** to operate correctly. ## Writing Frase's Brand Hub **Writing** tools define the branding and standards your content must follow. Configure the following to guide how content is written and reduce editing time: * Brand Voice profiles * Terminology guidelines * Reference documents * Templates
Brand Voice Brand Voice defines how your content *sounds*. You can create this from scratch OR upload a source doc for Frase to analyze and extract your voice from. You can set: * Tone (formal, conversational, authoritative, etc.) * Target audience * Voice identity * Brand values & positioning * Style, formatting, & vocabulary preferences * Do's and don'ts * Links & CTAs * Example phrases that demonstrate your voice Brand Voice profiles can be organization-wide or site-specific, and they're applied automatically—not only when Frase **generates new content**, but also when you **edit** **existing content**, so your voice holds up across the full workflow. Voice carries through non-blog formats like service and product pages too, and a dedicated *Positioning Guidelines* field lets you spell out how your brand should be framed.
Terminology Brand Terms control the *language* your content uses. You can define: * **Preferred terms** — language you want to reinforce * **Avoid terms** — discouraged but not forbidden * **Never terms** — language that should never appear *(will make the content unpublishable until removed)* Frase checks term usage in real time and flags violations before content goes live, helping you catch inconsistencies early, without slowing writers down.
Reference Docs Reference Documents give Frase *context* it can trust. You can upload things like: * Product documentation and FAQs * Style guides and brand guidelines * Customer personas and industry knowledge * Competitive analysis These documents are automatically included in AI context when relevant, giving you more accurate, grounded content—and fewer rewrites.
Templates Templates define the structure of your content and ensure content begins with a **consistent outline and format**. They can include elements like: * Headers and sections * Content structure * Word count targets * Field defaults Frase provides **built-in templates** for common use cases. These can be duplicated and customized to match your organization’s needs. You can also **extract a template from existing content**—Frase turns a piece you already trust into a reusable structure you can apply to future content. When generating content, simply select a template to automatically apply the desired structure.
{% hint style="danger" %} Under **Terminology**, categorizing a term as *"Never"* will prevent you from publishing any content that contains it until the term is removed, in order to protect your brand adherence. If you'd prefer Frase to flag these terms but not restrict publishing, use *"Avoid"* instead. {% endhint %} {% hint style="warning" %} In **Reference Docs**, *"Importance"* determines how documents are **prioritized** in the content writing flow. The only truly **guaranteed** docs are P*roduct Info* and *FAQ* types - so use these intentionally to teach Frase what's crucial to get right across all content. {% endhint %} ## Workflow Frase's Brand Hub **Workflows** streamline your content review and publishing. With the below tools, you can assess your content readiness before it ships, and build flows that automate brief and content creation, checks, and approvals:
Rules Rules automatically check content during publishing. These help enforce governance standards by identifying issues before content goes live. Rules can check a range of conditions, including: * Score threshold * Term compliance * Word count * Required meta * Link count * Required sections * Regex pattern match * Verify chips * Competitor filter (keeps named competitors out of generated content while preserving all research data) Each rule can be set to its own severity level and scoped to a specific site, so standards can differ where they need to. **Depending on how they are configured, rules can show warnings, flag issues, or block publishing until problems are resolved.** Frase provides **pre-built rule templates** that can be customized to match your organization’s content standards. These rules help ensure content is publish-ready, consistent, and optimized for strong GEO signals. {% hint style="info" %} You can check Rule Status and adherence within any piece of content. {% endhint %}
Playbooks Playbooks turn your content process into repeatable workflows. A playbook can combine multiple steps such as: * Research * Writing * Quality checks * Reviews and approvals Once created, playbooks can be run directly from the **Content Hub**, allowing teams to execute consistent workflows with a single click. For example, you might create playbooks for: * SEO blog posts * Product pages * Quick content updates * Campaign landing pages Each playbook can be customized to match the requirements of different content types.
## How Brand Hub Fits Into the Workflow Once Brand Hub is configured, its settings influence content creation, industry research, and competitor tracking across Frase. When creating new content, you may see: * **Eligible playbooks** available at the bottom of the workflow * **Templates** available when generating new articles * **Tone of voice** profiles to choose from {% hint style="success" %} These elements ensure content creation follows your organization’s defined processes, structure, and brand standards from the start. {% endhint %} #### **Here's Brand Hub in a nutshell** {% stepper %} {% step %} #### Planning Reference docs inform research and briefs {% endstep %} {% step %} #### Writing Brand voice shapes tone and style automatically {% endstep %} {% step %} #### Review Term compliance flags issues before publishing {% endstep %} {% step %} #### Scaling With rules, templates, and playbooks, every piece of content follows the same standards {% endstep %} {% endstepper %} ### How Teams Get the Most Value Frase's Brand Hub tools work best when you start simple and build intentionally. #### **Start small** * Create one default Brand Voice *(upload your style guide if you have one)* * Add 10–15 core brand terms * Set restricted or forbidden Terms early * Upload necessary internal Reference Gocs * Configure Rules aligned with your business objectives * Customize Templates and Playbooks for different use cases #### **Scale strategically** * Use site-specific voices for different audiences * Organize Terms by category (technical, industry, competitors) * Set Reference Docs to "auto-include" when content topics match --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.frase.io/feature-reference/brand-hub.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.