Create New Content that Ranks

From opportunity to published article — one connected workflow.

Great content starts with understanding what's worth creating, what the people searching for it actually need, and what it takes to outperform what's already ranking.

Frase connects all of that into one workflow so you're not stitching together five different tools to write one article.

Frase lets you choose from various content types. This article walks you through the full creation flow from start to finish.

Prefer to do this hands-free? You can take an article from topic to draft — research the SERP, build the brief, and generate the sections — from Claude, Cursor, or any MCP client, then publish to your CMS without leaving your assistant. It's included on every Frase plan. See Automate with Claude & MCP.

Choose Your Starting Point

There's no single right way to create content in Frase. The path you choose depends on whether you're researching a topic and want deep control, creating something new, or improving something that already exists.

Research First

Best for strategic content, pillar pages, content programs, or when you want full control over SERP competitor analysis and structure before writing begins.

Go to Create → Research. From there you can explore a topic, analyze competitors, find content gaps, and build a brief before a single word of the article is written. This approach gives you the deepest strategic foundation.

Generate a New Article

Best for speed, individual blog posts, or when you want Frase to handle the strategy in the background.

Go to Create → Content, or click the + New Article button and select Generate Article. Frase immediately begins researching the topic, analyzing the SERP, decoding search intent, and identifying keyword opportunities — all while you fill in the basics. The research feeds directly into your brief and outline, so by the time you're ready to write, the strategic groundwork is already done and you're free to revise as needed.

Optimize Existing Content

Already have something published or drafted? Go to Create → Content, click + New Article, and select Optimize Existing. Import content from a live URL, Google Docs, Notion, or by pasting it directly. Frase analyzes it against current top-ranking competitors and surfaces specific improvements for SEO and GEO.

This is often the fastest path to meaningful traffic gains. A page that already has some ranking history will respond to a targeted refresh faster than a brand new page will to initial publication.

Start from Scratch

Best for when you already know what you want to write and just need a clean editor. No automated brief, research, or AI generation, but access to our AI tools. Content scores appear once you start writing.

Important: When you click +New Content, Frase will do the heavy lifting applying research to automatically create your brief. If you prefer more control, you'll want to instead start with Frase's Deep Research.

Use our CMS integrations to easily import blog posts in need of optimization directly from Wordpress, Sanity, Frase CMS, and more.

The Brief

Every article in Frase is built on a brief, whether you create it deliberately or Frases generates it automatically. The brief is the bridge between research and writing — it's where strategy becomes structure.

A complete brief includes:

• A section-by-section outline built from SERP analysis
• Target keywords and topic coverage based on real competitor data
• Evidence mapped to specific sections — stats, quotes, supporting facts
• A do's and don'ts guide to keep the article on track
• Content type, tone, and audience direction

Before you write anything, take a few minutes to review the brief. Adjusting the structure here is much faster than restructuring a finished draft. Getting the brief right is the highest-leverage moment in the entire workflow.

You can customize the brief manually, refine specific sections, or approve what Frase generated and move straight to writing.

Writing the Article

Frase lets you choose writing assignments, so you can match the workflow to how your team actually works.

From the brief, scroll to the "Article Outline" section and click the "Assign" button. Then, choose whether Frase or your team writes the upcoming article.

You can opt to only have Frase write particular sections if you wish ("Split work") by assigning specific sections to a user.

Frase Writes

Frase generates the complete article from the brief. Best for speed and scale. You review, refine, and optimize the output.

You Write

The outline is generated (meaning, your selected headers move into the Editor), but you write every section yourself. Best for full creative control or when a specific voice is essential.

Whichever mode you choose, the editor gives you real-time feedback as you write. Content scores update continuously so you can see how your article is performing against competitors as you build it.

Using the Checklist Tab

The Checklist tab is key to understand your content's overall structure, quality, and publish readiness. It includes several sections:

• Topic coverage — Manage your content's primary and secondary keywords. Add and edit queries, set keyword priority, and track coverage with ease.
• Structure checklist — Apply suggestions to integrate keywords into your copy for maximum readability, and explore additional SERP competitor headings.
• Authority checklist — Track your content's authority signals like author profiles, credentials, claims, sources, and quotes. Add recommended evidence into your content for a boost.
• Meta Tags — Assess if your meta titles and meta descriptions are optimized for SEO before you go live.

To fill meta tags fast, click Generate on either field and Frase writes a meta title and description from your finished article, keeping each within its length limit.

Understanding Your Content Scores

Three scores appear in the top right corner of the editor as you write:

• EEAT Score — How well your content meets Google's quality guidelines around expertise, experience, authoritativeness, and trustworthiness. Author bios, credentials, citations, and content depth all contribute.
• GEO Score — How easily AI systems can extract, trust, and cite your content. Structured formatting, direct answers, concrete data, and credible citations all push this score up.
• SEO Score — How well your content aligns with on-page SEO best practices and keyword coverage compared to top-ranking pages. A score in the 70 to 85 range is generally solid. Focus on coverage, not keyword stuffing — if competitors consistently mention something you don't, that gap shows up here.

Don't chase perfect scores. Use them as a compass (70 or above is great). If one score lags significantly behind the others, that's where to focus next.

Optimizing Your Draft

Once a draft exists, Frase gives you specific, actionable suggestions for improving each score. You can apply them with one click or make manual edits where you want more control.

A few things worth doing before you publish:

• Review keyword placement, especially in headings (see the Checklist tab)
• Check that your article explicitly answers the questions your audience is searching for
• Add any missing data points, definitions, or citations that your GEO score is flagging
• Make sure internal links to related content are in place

The Frase Agent (see the "Ask AI" tab in the Editor) can help here too. Ask it to review your draft and identify what's most worth improving before you publish.

Publishing

When your article is ready, click Publish in the upper right corner. Choose your destination — WordPress, Webflow, Sanity, Wix, or Frase CMS — and select whether to push it as a live post or a draft for final review.

Not ready to publish yet? Schedule the article for a future date and Frase will publish it for you when that day arrives, on WordPress or Frase CMS. Manage it all on the Calendar: schedule, reschedule, or remove.

Frase doesn't assume. You decide when and how it goes live.

After publishing, consider setting up Content Guard to monitor the article's performance automatically.

Importing and Optimizing Existing Content

Frase isn't just for net-new content. You can import any existing article — from a live URL, Google Docs, Notion, CMS integration, or by pasting the text directly — and Frase will analyze it against current top-ranking competitors and surface specific improvements.

This is often the fastest path to meaningful traffic gains. Refreshing a page that already has some ranking history is usually more effective than starting from scratch.

Need more articles? Pro, Scale, and Enterprise customers can turn on Overages to bill extra credits past their plan's limits, minimizing interruptions between billing cycles. Manage these from your Settings > Billing & Usage > Overage Settings.