Ctrlk

Content Clusters

Build topical authority with themed clusters

Clusters in Frase help you organize related content around key themes, so you can build topical authority and improve search visibility.

Instead of publishing disconnected articles, clusters structure your content into strategic topic groups that signal expertise to search engines and make it easier for users to navigate your site.

Why Clusters Improve Rankings

1. Build Topical Authority

Search engines reward depth. When multiple related pages cover different angles of the same subject, it signals expertise.

Clusters help search engines understand:

  • What your site is about

  • Which topics you specialize in

  • How your content connects

2. Strengthen Internal Linking

Clusters create natural internal linking opportunities between related content. This:

  • Passes authority between pages

  • Helps search engines crawl more effectively

  • Improves user navigation

3. Improve Content Planning

Clusters give structure to your content calendar. Instead of asking “What should we write next?”, you expand strategically within an existing topic.

4. Track Performance by Theme

With Clusters, you can measure performance at the topic level — not just by individual articles.

This helps you identify:

  • Which themes drive traffic

  • Which topics convert

  • Where to invest next

How to Build Clusters in Frase

Frase can suggest content clusters based on natural themes from:

  • Your existing content

  • Your keywords

  • Topic relationships across your site

1

Choose 2–3 Core Topics

Start with your most important business areas.

2

Create a Pillar Page

Develop a comprehensive guide that broadly covers the topic. This will act as the central hub of the cluster.

3

Add Supporting Content

Each cluster should include 5–8 pieces of content to be effective. These articles should:

  • Target specific subtopics

  • Answer related questions

  • Link back to the pillar page

  • Link to other supporting articles when relevant

4

Expand Strategically

Once a cluster is established, continue building depth within that theme before jumping to unrelated topics. Over time, you’ll develop multiple high-authority clusters across your site.

Example

If you need inspiration, here is an example Cluster for a marketing website.

Cluster Topic: Email Marketing

  • Pillar Page: Complete Guide to Email Marketing

  • Supporting Articles:

    • Email Automation Strategies

    • How to Grow an Email List

    • Email Subject Line Best Practices

    • Email Segmentation Explained

    • Email Marketing Tools Compared

Last updated