Automations

See and control everything a site does on its own: auto-publishing, rules, and playbooks.

To get started, click Automations in the left sidebar and pick a site.

Only workspace admins and owners can change Automation settings.

Auto-Publishing

Nothing publishes on its own until you turn it on. Here's how:

1

Turn on auto-publishing

Click Publishing settings and turn on auto-publishing for the site.

2

Turn on a content type

On the Publishing tab, open a content type, turn it on, and choose Require your approval.

3

Approve incoming drafts

Approve drafts as they come in. After 5 approvals at 90%+ in 30 days, Frase suggests Publish without review. You can pick it sooner or avoid it entirely if you'd like and just use auto-drafting.

4

Publish without review

When you're ready, pick Publish without review, choose when Frase should stop, and confirm.

Drafts publish to your connected CMS. Only new drafts publish on their own. Drafts already waiting stay in review.

Edit Settings

Click Publishing settings for site-wide controls:

• Auto-publishing: pause or resume the whole site.

• Publish when you approve: approving a draft also publishes it.

• Byline: default author.

• Allowance: your monthly limit. Automation pauses when it runs out.

If drafts start getting rejected, Frase stops publishing that type and asks you again. Pick how soon:

• Stop at the first rejection

• Balanced (recommended): under 80% approval across your last 20 drafts.

• Give it room: only if rejections outnumber approvals.

Need to unpublish something? Open Runs and click Roll back on the article.

Rules

Rules check content before any publish to make sure they're ready to go live and meet your requirements.

• Error: blocks the publish.

• Warning: asks you to confirm with Publish Anyway. On auto-publish, it holds the draft for review.

• Info: leaves a note on the draft.

To add rules, click Add automation → Rule set.

In Claude with Frase MCP connected, try "Add a rule that blocks publishing when a page has no meta description," or ask the Frase Agent which rules to start with.

Playbooks

Each playbook runs its steps in order and stops when it needs you.

Playbook	What it does
SEO Blog Post	Researches, writes a brief for your OK, drafts, then checks your rules.
Product Page	Writes a brief, drafts, creates images, then waits for your OK.
Quick Update	Rewrites an existing page for search, then checks your rules.
Comparison Article	Researches the options, writes a brief, drafts, then waits for your OK.
Listicle	Researches, writes a brief for your OK, drafts, then creates images.

Run a Playbook

1

Start new content

Go to Plan & Create → Content and click New Content.

2

Pick a playbook

Under Content Playbooks, pick one or click + more playbooks.

3

Add your topic or page

Enter a topic. For Quick Update, pick the page instead.

4

Click Run Playbook

You need Editor access to run a playbook.

Check Your Runs

Open Automations → Runs and filter by Running, Paused, Completed, or Failed. Click Retry on a failed run to pick up where it stopped.

Admins can build their own through Automations → Add automation → Playbook.